| | The effects of brand name suggestiveness on advertising recall Kevin Lane Keller‚ Susan E Heckler‚ Michael J Houston. Journal of Marketing. Chicago:Jan 1998. Vol. 62‚ Iss. 1‚ p. 48-57 (9 pp.) | Abstract (Summary)A study reports the results of a laboratory experiment examining the effects of the meaningfulness of brand names on recall of advertising. Findings indicate that a brand name explicitly conveying a product benefit leads to higher recall of an advertising benefit claim
Premium Advertising Brand management Brand
PERCEPTUAL MAPPING Perceptual mapping From Wikipedia‚ the free encyclopedia This article does not cite any references or sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (February 2008) This article may need to be rewritten entirely to comply with Wikipedia ’s quality standards. You can help. The discussion page may contain suggestions. (March 2012) Perceptual mapping is a diagrammatic technique used by
Premium Marketing
2011 ORGANISATIONS AND BEHAVIOUR TABLE OF CONTENT Introduction……………………………………………………………………………..2 Task 1: Explore the organisational structure & culture…………………………………3 1.1 Compare & contrast different organisational structure & culture…………………..3 1.2 Explain relationship between organisational structure & culture & effects………..5 1.3 Discuss the factors which influence individual behaviour at work…………………5 Task 2: Examine different approaches to management &
Premium Maslow's hierarchy of needs
BOOK REVIEW OF POSITIONING: The Battle of your Mind BY: Jack Trout and Al Ries Positioning: The Battle for Your Mind is a book that shows one how to use powerful and innovative techniques to capture the biggest market share and become a household name‚ build one’s strategy around the competitor’s weaknesses‚ use the present position to its best advantage‚ choose the best name for the product‚ determine when and why less is more‚ and analyze trends that can affect one’s positioning. The book
Premium Advertising Marketing Brand management
emma watson fashion and modelling Emma Charlotte Duerre Watson born 15 April 1990 is an English actress and model who rose to prominence playing Hermione Granger‚ one of three starring roles in the Harry Potter film series. Watson was cast as Hermione at the age of nine‚ having previously acted only in school plays. From 2001 to 2010‚ she starred in seven Harry Potter films alongside Daniel Radcliffe and Rupert Grint; she will return for the final installment: the second part of Harry Potter and
Premium Harry Potter Harry Potter and the Order of the Phoenix Harry Potter and the Deathly Hallows
The Outsiders WebQuest During this term‚ we will be reading the novel‚ The Outsiders. In order to fully understand the context of the story‚ it is important that you have a clear understanding of the time period. In some ways many things haven’t changed since the 1960s (i.e. gangs‚ friendship‚ etc.). However‚ in other ways‚ there have been major transformations. Therefore‚ you will research certain topics in order to gain a fuller understanding of the setting and social contexts of the novel
Premium Madrid Metro Metropolitana di Napoli
Panasonic 79 3.26 3.14 3.49 Keeping in view the growth that the consumer electronics division of Samsung was experiencing globally‚ Mr. J.S. Park‚ the president of Samsung Electronics Canada‚ was assigned the task of developing a strategy for repositioning the Samsung brand in the Canadian market. This effort would not be limited to only to advertising and promotion but would also extend to market segmentation‚ product mix‚ distribution system and pricing strategy. Moreover‚ such strategy would
Premium Brand Marketing Brand management
Competition in the UK Ice Cream Market SYNOPSIS The UK ice cream market has undergone something of a transformation over the last fifteen years. It used to be dominated by Wall’s Ice Cream and Lyons Maid‚ and was perceived to be a mature and relatively dull market. Substantial changes to the market have occurred as a result of broad environmental changes‚ and the entry of new competition. A demographic shift (fewer children) left ice cream marketers searching for new growth segments; they
Premium Marketing
Using Perceptual maps in Marketing Simulation Ann Ricketts MKT/421 March 11‚ 2013 University of Phoenix Cruiser Thorr motor cycle is a virtual organization that envision a depiction of what consumer think of their motor cycle. Cruiser Thorr pride themselves on image and life style freedom‚ they are currently encountering a decrease in sale which is due to the price of the motor cycle and decline in their target market. Their target markets are older clientele between the ages of 35 to 50. The
Premium Marketing
Chapter 2 REVIEW OF LITERATURE Though there are sufficient amount of literatures highlighting the promotion strategies‚ but a few of them has emphasized on the discussion of the promotional aspects of hospitality industry. At the same time‚ the literature attempted to deal with promotion strategies of hospitality industry is not available enough and is very limited. Promotion Promotion is one of the four Ps in the marketing strategy‚ together with Product‚ Place and Price
Premium Advertising Marketing Public relations