Global Marketing Assignment: Burberry need to scan their market segments in order to gain the most competitive advantage. Pestle analysis looks at the political‚ economic‚ social‚ technological‚ legal and environmental factors that affect an organisation providing a ‘comprehensive list of influences on the possible success or failure of strategies’ (Johnson‚ Whittington‚ Scholes‚ 2011). However‚ the three main changes that focused on in this essay are Economic‚ Social and Environmental factors
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Burberry’s non-current assets Question 1 (a) Ratio of land‚ buildings and equipment to sales H&M: (420+222+7134) / 78346 = 9.9% Burberry: (58.2+99.2) / 995.4 = 15.8% (b) Ratio of depreciation to sales H&M: (14+1750) / 78346 = 2.25% Burberry: (1.9+27)/ 995.4 = 2.9% The above ratios can be used to measure the efficiency of a firm’s investment policy. Burberry has a higher land‚ buildings and equipment to sales ratio as well as a higher depreciation to sales ratio. The higher the ratio of
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Why or why not? Burberry has positioned its brand in the minds of consumers to be “functional luxury.” Burberry maintains a product line with great width and depth consisting of many products. Their products fall into one of two main categories: fashion or continuity. Fashion products are designed to be responsive to fashion trends and are introduced on a collection-by-collection basis. Continuity products have life cycles that are expected to last for a number of years. Burberry also has three primary
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On Burberry… The brand‚ the business & luxury branding #1: Brand Identity PART 1: BURBERRY’S BACKGROUND Brand Heritage Thomas Burberry was an 21 year old apprentice to the country drape when he decided to open his own store. Burberry was thus founded in 1856‚ in Basingstoke‚ Hampshire‚ England. Business thrived and by 1870 Burberry became known for it’s outdoorwear. In 1879‚ Thomas Burberry invented gabardine – a breathable fabric made using an innovative process whereby the yarn was waterproofed
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BURBERRY Introduction Rose Marie Bravo‚ CEO for Burberry from 1997 until now (2003). Changed company from “heavily reliant on licensing and distribution ”(1997) to “leading luxury brand”(2003) Revenue increase: £225 million in 2000 almost £600 million in 2003. She has been able to successfully steer the company through an initial public offering of 22.5% in 2002. History: Founded in 1856 by 21 year old Thomas Burberry‚ who opened a draper’s shop and soon invented gabardine‚ a waterproof and
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Burberry is the first dog I ever had when I got it it was the most best day in my life. I was driving to foothill for my brothers football game‚ it was so cold that my fingers were going to fall off. When we got there my brother started warming up and there was this enormous park right next to it where I always would go when my brother would be doing football. My sister and I hung out at the park‚ after a little while though we stopped and we sat down on the chairs my dad had set down on the grass
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Situation Analysis An organization that wants to exchange its products or services in the marketplace should: ▪ make an analysis to find out first what are the opportunities ▪ who are the competitors ▪ select the market and identify them ▪ what market segmentation will choose ▪ what will be our market positioning Let’s take the steps one by one: 1. Opportunities analysis: In this segment must be a careful analysis in the marketplace and find out if there is any
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A company situation analysis can be defined as “matching the company’s strategy to external market circumstances and to internal resources and competitive capabilities.” We believe that our company‚ Chester Electronic Sensors‚ is currently in a position to spring ahead in the Electronic Sensor market. The industry in 2011 (round 0) consists of six competitors in very similar positions‚ holding virtually equal market share. We will use indicators in the industry to help determine our position and
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Perceptual Map Situation Analysis The Situation Analysis will help your company understand current market conditions and how the industry will evolve over the next eight years. The analysis can be done as a group or you can assign parts to individuals and then report back to the rest of the company. An online version of the Situation Analysis is available in the Getting Started area. (customers want better performing products) and for size is -0.7 (customers want smaller products). At the end of
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10/Oct/2012 Author: Bin Liu | ID #: U1037223 | Assignment # 2 | A Completed Analysis of Marketing Plan for Pepsi New Zealand | Executive Summary This paper presents a completed marketing plan/analysis for Pepsi in order to assist it regain its “second leader” position in the soft drink market in New Zealand. The first half of this paper shows the situation analysis of Pepsi. In particular‚ the internal analysis focuses on the power of suppliers‚ buyers‚ new entrants‚ and product substitutes
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