References: - Christopher H. Lovelock‚ Jochen Wirts‚ Patricia Chew‚ 2009. Essentials of Services Marketing‚ Pearson Education South Asia Pre Ltd. - http://en.wikipedia.org/wiki/Burger_King: General about Burger King - http://diadiemanuong.com/home/f11/%5Breview%5D-burger-king-vietnam-huong-vi-la-vua-26175/ - http://www.hotdeal.vn/ha-noi/buffet-nha-hang-sen-viet-4238.html - http://giaoduc.net.vn/Ban-doc/Vu-nha-hang-Sen-VietChung-toi-se-tra-lai-tien-va-xin-loi-khach-hang/182915.gd
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Rough draft Com/155 Mary Harmon By Jennifer Goldberg McDonald’s and Burger King make huge profits. Both fast food restaurants are able to serve thousands of people daily. Due to the advertising that both places do like McDonald’s sends out flyers in the mail so does Burger King. When watching television there are commercials about both restaurants. I have gotten coupons for Burger King on my receipts at my local corner store. Which McDonald’s does not do that with coupons on receipts? The way
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consumer’s needs. The basic fundamentals of fast food have not changed; deliver food to customers as fast as possible. Eating fast food is something that I have not done in over four years. I decided to take a friend of mine to help me evaluate Burger King and McDonalds. Both of these restaurants are similar in many ways but also have many differences when it comes to taking orders. The production process of both restaurants is very different because of this the results are very different and customer
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Fred decided to meet his friend Brian Dixon and offer him a deal to buy one of their restaurants‚ Brian Dixon was the first franchisee for SUBWAY®. This enable Fred and Peter not only to achieved their goal‚ but exceed their expectations. 2. PESTEL Analysis 2.1. Political and Legal Factors 2.1.1. Political Factor 3. SUBWAY® started its business in Singapore during 1997 located at Lau Pa Sat. Currently SUBWAY® has 117 outlets in Singapore. Some of the major political factors that affected SUBWAY® are
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new healthy‚ low-calories menu can attract more customers. [social and culture] • Should also use social networking site to advertise their products like Facebook‚ Twitter and MySpace.(Androich‚ 2011) [social and technological] • McDonald’s Angus Burger can be expended in more locations other than U.S.A. [demographic] • McDonald Canada has started using features in Twitter’s suite to promote products and advertise to the target users in particular countries and other city areas. (
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cheese | McFlury | Salade pêcheur | 280 gr Original | Mandise | | Big tasty | Mousse aux 3 chocolats | | Cheeseburger | Choco Glacé | | Hamburger | Coffe | | Mc Chicken | | | Filet-O-Fish | | | Chicken Mythic | | | Chicken burger | | | Wrap miel moutard | | | Wrap Libanais | | | Beef Classic | | | Because we live in a muslim country‚ McDonald had to remove all the meals composed of porc‚ and use “Halal” meat. To convince the public opinion‚ they organize a
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A Case Study of Wendy’s: History and life After Dave Thomas Executive Summary Purpose – Wendy’s is looking to increase its market share‚ possibly to supersede Burger King’s and McDonald’s shares. Targeting this vision the company has to know its customers preferences and the way these affects their buying from a fast-food restaurant (Wendy’s). This report aims to explore how Wendy’s can utilizes marketing research to improve its service & strengthen its brand image ultimately to increase its
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Study G. Scott Truman MGMT 1451 Capstone: Business Management March 22‚ 2011 Introduction In 1955‚ Ray Kroc founded the McDonald’s Corporation after partnering with Richard and Maurice McDonald to franchise a small restaurant that sells burgers‚ french fries‚ and beverages (Dess-Lumpkin-Eisner‚ 2009). Kroc bought out the McDonald brothers in 1961 for 2.7 million dollars and began a campaign to open McDonald’s restaurants around the nation and ultimately around the world (Dess‚ et al.‚ 2009)
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Individual Assignment Question 1 Word Limit : 1000 words In about 1000 words‚ highlight importance of conducting environmental scanning for a business organization. Question 2 Word Limit : 1000 words Conduct a detailed SWOT and Five Forces analysis for a business organization that you are familiar with in about 1000 words. Importance of Conducting Environmental Scanning for a Business Organization The success of certain organizations depend
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quality’s every fast food restaurant should have and Burger King has all those. Burger King has many competitions from McDonalds to any other small business fast food restaurants‚ but I can’t seem to like any other fast food restaurant than Burger King. Other fast food restaurants might taste good but still not as good as Burger King grilled whoppers. Many fast food restaurants have their own phrase of words that they like to use like Burger King has "Have it your way" and McDonalds has "i’m lovin’
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