ANALYSIS OF FAST FOOD INDUSTY SUBMITED BY NAME: PREM SONI SUBJECT: MARKETING MGT SECTION: B ROLL NO: 37 INTRODUCTION
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Introduction We have chosen McDonald’s and Wendy’s as the organizations for the research project because they are both widely recognized by consumers. Because both of the organizations we have chosen are in the fast food industry‚ we expect to find many similarities between McDonald’s and Wendy’s. We believe McDonald’s will prove to be more innovative because of its use of the experiential approach as opposed to Wendy’s compression approach. McDonald’s has also proved to be more efficient at sustaining
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The Company was incorporated in February 1965. In 1972‚ Mercury group of Companies‚ Inc. acquired the Company with the introduction of a Drugstore within the Supermarket. II. Market Situation Before Jollibee‚ before McDonald’s‚ before Burger King‚ before anyone else‚ it seems‚ there is Tropical Hut Hamburger. And hamburger it is‚ indeed the best it could ever be. But that was long ago. Now‚ Tropical is just a vestige of its former self. Everyone suspects that their hamburger is where Jollibee’s
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the world Gordon Ramsey has made a hybrid of a fine dining restaurant and a burger shack. The Gordon Ramsey burgr which is located in one of Las Vegas most upcoming trendy hotel known as Planet Hollywood. Michelin Star chef Gordon Ramsey is known from traditional to unique burger preparations; the menu items at this Las Vegas restaurant use the freshest‚ quality ingredients. Gordon Ramsay BurGR is the only gourmet burger restaurant on the Strip to use this method‚ creating a more complex and powerful
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and a level of community involvement by everyone connected with the business. McDonald’s strive to make every customer in every restaurant smile (David‚ 2011). Competitive profile matrix Competitive Profile Matrix McDonalds Burger King Yum! Critical Competitive Variables Ratings Score Ratings Score Ratings Score Quality of Food 0.15 3 0.45 3 0.45 2 0.3 Capital 0.15 4 0.6 2 0.3 3 0.45 Safety 0.12 3 0.36 3 0.36 3 0.36 Company‚ Brand Name and Reputation 0.08 4 0.32 4 0.32 3 0
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years goes by‚ the demands change. People become more mobile and have dynamically changed their schedules to eat from at dawn to midnight and also become more selective. They don’t want static menus anymore. They want broader choice of sandwiches or burgers at their lunch or dinner time‚ and‚ the most crucial thing‚ they still expect fast service as before or even faster. To handle this challenge‚ McDonalds has upgraded its kitchen system into Just-In-Time kitchen System named Made-For-You. The Goals
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The power advertisements have to influence decisions and affect people’s lives is astounding. They are meant to be big‚ bright‚ and flashy to try and attract people to buy their products. Ads are also impossible to avoid. You cannot walk down the street‚ watch television‚ or browse the internet without seeing ads all over the place. The problem with this is that younger people can be too easily swayed by these ads and the results have many negative consequences. These upbeat and catchy commercials
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Strategic Profile The internationally known golden arches of McDonald’s were born in 1948 when the McDonald brothers of San Bernardino‚ California opened the first McDonald’s restaurant . The original restaurant provided the theme of hamburgers‚ fries and milkshakes that has become a staple of Americana fare. Later in 1961‚ Ray A. Kroc bought out the McDonald brothers and started to sell the restaurant franchises. Currently‚ McDonald’s has grown to over 34‚000 locations in over 118 countries
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"McDonaldization": Bringing Benefits or Disadvantages? Nowadays in every country we see McDonalds. The domination of fast food restaurants has introduced the ideology of "McDonaldization". Companies are using the concept of "McDonaldization" to achieve success in the business world. By implementing the concept of "McDonaldization‚" it has changed the world we see today. The society has become a consumer society‚ where people are spending more and more money. According to Professor George Ritzer
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Loni Bauer Date: 04-10-2013 Sociology Assignment W2-2 Super-Size my WorldMcDonaldization Of Society Growing up I have always lived in a very small town‚ just to the north of our beloved city Chicago. It was a huge city full of hustle and bustle. Whenever I would visit the city I would feel so rushed‚ and crowded. Now that I’m older I am used to a fast paced life. I always drive to school‚ I am always on a busy campus‚ and I always am being pulled in so many directions it makes my head spin
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