| |Instructor: | Qi Jun | |Homework: |McDonalds Corporation & Burger King Corporation | |Name: |张健鸿 | |Student ID No.: |10210412
Premium Hamburger Patty Burger King
Project Report Cover Sheet Pg. 1 2. Section Index Pg. 2 3. Project Introduction Pg. 3 4. Company Background Pg. 4 5. Leadership Pg. 5-6 6. Strategy Planning Pg. 6-7 7. Customer Focus Pg. 7-8 8. Analysis and Knowledge Management Pg. 9 9. Workforce Focus Pg. 9 10. Operations Focus Pg. 10-11 11. Business Result Pg. 11 12. Conclusion Pg. 11 4. Company Background 4.1 McDonald’s McDonald’s restaurant are
Premium Burger King Fast food restaurant Fast food
McDonald’s/Burger King Analysis Sunny Kumar Overview McDonald’s and Burger King have competed as the top two fast food chains in the nation since the middle of the twentieth century. Both of these companies established a strategy built around delivering food at a fast pace and in a consistent quality. The cases at hand revolve around one McDonald’s and one Burger King‚ both located in Hillybourne‚ so as to provide a level backdrop to compare the two restaurants in more depth. This analysis will
Premium Hamburger Industry Time
{Foreword} The following is Media Strategy for Burger King. The Media Strategy explains how messages are delivered to consumers. It involves identifying the characteristics of the target audience‚ who should receive messages‚ and defining the characteristics of the media. The analysis consists of the following sections‚ completed by the proceeding team member: • Communications Objectives: • Target Audience: • Recommended Media & Rationale: • Other Communications Tools to Be Used & Description
Premium Burger King
McDonald’s The business began in 1940‚ with a restaurant opened by brothers Richard and Maurice McDonald at 1398 North E Street at West 14th Street in San Bernardino‚ California. Their introduction of the "Speedee Service System" in 1948 furthered the principles of the modern fast-food restaurant that the White Castle hamburger chain had already put into practice more than two decades earlier. The original mascot of McDonald’s was a man with a chef’s hat on top of a hamburger shaped head whose
Premium Burger King Fast food restaurant Hamburger
McDonalds vs. Burger King Which fast food restaurant is your favorite? McDonald’s or Burger King‚ these two fast food restaurant have been around for many years serving over billions of people. Fast food is currently one of the biggest businesses in the United States due to the hectic schedule people have this days. McDonald’s and Burger King were established in different years. McDonald’s was established a year after Burger King was established. McDonald’s was introduced by Dick and Mac McDonald’s
Premium Burger King Hamburger
Burger King Client Brief Prepared For: KJFaubert Agency Kathryn Faubert MRK317MT 01 Nov‚ 2013 Marketing Information Market Profile (Background/Overview) Burger King is one of the largest fast food restaurants retailing chain. The company is recognized for its signature Whopper burgers‚ which are sold through more than 12‚512 restaurants globally (Quest to reverse slumping sales). Burger King has recently been overtaken by Wendy’s‚ losing its second place within
Premium Burger King Hamburger Fast food
to McDonalds or Burger King‚” what comes to mind would you consider the Big Mac or a Whopper? Think of how many calories that goes into each one. When you look at the Big Mac your calorie count is‚ “540 with 29 grams of fat and 45 grams of carbohydrates.” The Whopper shows‚ “670 calories‚ 39 grams of fat and 51 grams of carbohydrates.”(www.associatedcontent.com) So which is healthier‚ McDonald’s wins this one. Less calories in the Big Mac than the Whopper even though Burger King promotes flame broil
Premium Burger King Hamburger
1. When comparing McDonalds’ service to Burger King’s‚ the service at Burger King is faster. 2. Burger King is known to provide the customer with many choices and also to provide quicker service. 3. burger king uses a grill to cook their meat while mcdonalds just uses an industrial stove top‚ the meat is more greasy at mcdonalds 4. McDonald’s had over 21.6 billion dollars in revenue last year. Burger King had only about 10% of that with the sales totaling 2.06 billion dollars last year. 5. Comparing
Premium Hamburger Burger King
Background Burger King is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County‚ Florida‚ United States. The company began in 1953 as Insta-Burger King‚in Jacksonville‚ Florida. After Insta-Burger King ran into financial difficulties in 1955‚ its two Miami-based franchisees‚ David Edgerton and James McLamore‚ purchased the company and renamed it Burger King. Over the next half century the company would change hands four times‚ with its third set of owners
Premium Burger King