There have been many advergames employed by companies to promote their products or services. Some have been very successful‚ some have failed. Companies are generally reluctant to accept that an advergame failed‚ so the information on the success or failure is not always available. Details of some of the advergames used are given below 1. Company: Nescafe - India Contests2win (C2W) was given a brief to create an advergame to create a connection between coffee and the rejuvenation of the
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two Burger King restaurants located in a suburban Atlanta market area to study the demand for its basic hamburger meal package–referred to as “Combination 1" on its menus. The two restaurants face competition in the Atlanta suburb from five other hamburger restaurants (three MacDonald’s and two Wendy’s restaurants) and three other restaurants serving “drive-through” fast food (a Taco Bell‚ a Kentucky Fried Chicken‚ and a small family-owned Chinese restaurant). The owner of the two Burger King restaurants
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Executive Summary Sonic is the largest drive-in chain in the United States. Under the slogan "America’s Drive-In‚" a Sonic features fast service by roller-skating carhops and unique menu items that cannot be found at McDonalds‚ Burger King‚ or Wendys. Sonic restaurants operate in 27 states so it is smaller than leading fast food chains however it is still a significant competitor. Founded by Troy Smith and Charlie Pappe in 1953‚ Sonic went from a single root beer stand to a popular franchise
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chains who cut come as competition for McDonalds are Burger King Corporation‚ Yum Brands – parent company of KFC‚ Starbucks and the other local burger cafes. Burger King has over 11‚500 outlets worldwide which means that they are geographical diversified‚ they are globally renowned for its slogan “Have it your way”‚ and most importantly they serve burgers and a variety of side dishes which are not available in the other fast food joints. Burger King comes second to McDonalds because of their weakness
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associated with fast food consumers continue to return indicating there is a high level of competition amongst several members of this industry. This paper will examine and discuss the five following major fast food restaurant chains: McDonald’s‚ Burger King‚ Wendy’s‚ Taco Bell‚ and Sonic. The all intensive purpose of this paper is to focus on the fast food restaurant industry by exploring the above mentioned chains‚ the competitive factors in which encompass the industry‚ the company level factors
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determined Thomas to expand Wendy ’s to a full-sized chain‚ around North America‚ and soon spreading in more than 20 countries. While not having a "signature" sandwich like other fast-food chains do‚ Wendy ’s became known worldwide for its square burger patties. In the 1980 ’s Wendy ’s improved their standing by being the first fast food chain to offer the "Salad Bar"‚ where customers are provided all the salad components separately‚ to assemble a salad after their own unique taste. Besides their
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Wendy ’s and Burger King and regional players like Jack In The Box and Sonic. Firms within the fast food industry fall under the market structure of perfect competition. Market structure is a classification system for the key traits of a market. The characteristics of perfect competition include: large number of buyers and sellers‚ easy entry to and exit from the market‚ homogeneous products‚ and the firm is the price taker. Many fast food franchises fit all or most of these characteristics. Competition
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and Burger King. In an oligopoly‚ the market is dominated by a few large producers of a homogeneous or differentiated product. Because of their "fewness‚" oligopolies have considerable control over their prices‚ but each must consider the possible reaction of rivals to its own pricing‚ output‚ and advertising decisions (McConnell & Brue‚ 2005). Since there are many substitutes‚ Wendy’s has to be willing to keep their prices and quality of food relative to competitors. McDonalds and Burger King
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Burger King Your Name Your School Restaurant Evaluation Walking into a fast food joint‚ one expects to be met by a sweet aroma of the delicious foods that are quite appealing. Considering they are supposed to serve customers as fast as they can while at the same time maintaining quality service. Upon entering a fast food restaurant‚ one would expect to have a view of the whole place in a glance‚ with counters just around the bend for customers to make their purchase. One would also expect
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Some trace the modern history of fast food in America to July 7‚ 1912‚ with the opening of a fast food restaurant called the Automat in New York. The Automat was a cafeteria with its prepared foods behind small glass windows and coin-operated slots. Joseph Horn and Frank Hardart had already opened the first Horn & Hardart Automat in Philadelphia in 1902‚ but their “Automat” at Broadway and 13th Street‚ in New York City‚ created a sensation. Numerous Automat restaurants were built around the country
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