Executive Summary The purpose of this paper is to analyze the industrial and strategic aspects of McDonald ’s. From an Industrial point of view‚ the paper will attempt to dissect the industrial trends of McDonald ’s such as the use of technology and their stance on government and trade regulations. Also‚ the paper will cover the notable changes in McDonald ’s ’ industry environment. In addition‚ using a strategic group map‚ the paper will compare McDonald ’s to companies with similar business
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Does McDonalds have a competitive advantage over other fast food restaurants? If so‚ why? Introduction The aim of this enquiry is to investigate whether McDonalds outlets have a competitive advantage over other fast food stores‚ in particular Burger King restaurants. If this is true then I will evaluate what their competitive advantages are and how exactly they help McDonalds to achieve their success. To aid me with my investigation I will carry out two forms of research. My primary research will
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speed renovations and the implementation of new technology‚ such as the self-ordering touchscreens being tested in about 250 locations. A company that adopt such an innovation will be guaranteed of a competitive edge in the market. For example‚ Burger King‚ Wendy’s‚ Subway‚ and Pizza Hut all have franchisees that own hundreds of location. But the largest MacDonald’s owner in the U.S.
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In the late 1940s‚ Dick and Mac McDonalds were searching for a way to improve their little drive-in restaurant in San Bernardino‚ California. They invented an entirely new concept based upon speed service‚ low prices‚ and big volumes. Word of its success spread quickly and in 1952 they had more than 300 franchising inquires a month from all over the country. McDonald’s is now the largest and best-known foodservice retailer and one of the two best-known and powerful brands in the market. With more
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considered to be a first world country. This is also the case for the fast food industry in Indonesia‚ it has become amazingly easy for local Indonesian customers to find‚ purchase and consume internationally known fast foods. Such as McDonalds‚ Burger King‚ KFC‚ Krispy Kreme. These brands have become incorporated in the Indonesian people’s lifestyle‚ even though it is completely alien compared to the Indonesian culture‚ food‚ etc.
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increasingly varied diet Could diversify into a wider range of products Threats The threats that may occur could be A number of well-established‚ national fast food chains may remain the first choice for customers e.g. McDonald’s‚ Burger King A lot more people would want to eat healthier and turn to sandwiches and baguettes This is currently a growth area‚ so additional competitors could be attracted to the
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Chick-fil-A is a fast food restaurant based off of their founder’s‚ Truett Cathy‚ morals. Christianity was a key principal in Cathy’s idea of his ideal business. There are tons of businesses today who do not mix church and state‚ but Cathy had a different idea in mind. Although Chick-fil-A receives criticism for the morals they uphold‚ they have taken over America. According to Business Insider‚ Chick-fil-A has dominated America as over the majority of state’s favorite restaurant. As a Christian
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MKT 204 Principle of Marketing 2 Individual Assignment Fast food industry Swot Analysis Name: Ting Ze Kai ID: I11008551 Section: 5K1 Lecturer: Mr CHEAH SIN CHYE Table of Contents Company Background | 3 | PEST Analysis | 4-9 | 4Ps Strategies | 10-11 | References | 12-13 | Appendix | 14 | Company Background McDonald is a largest chain of hamburger fast food restaurants in the world. Approximately 68 million customers in 119 countries daily are served. The birth of McDonald began with Raymond
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of Westminster‚ CA‚ Inglewood‚ CA‚ Santa Monica‚ Venice‚ Playa Visit and surrounding areas to find a restaurant to serve them a burger‚ or hot dog‚ even seafood restaurants are abundant in the area. When you want pizza‚ or Chinese food‚ you can find a place on virtually every block to serve you some. However‚ when you want a kabob where do you go? You go to Shawarma King. The word Shawarma is common in Middle Eastern cuisine. It refers to meats that are prepared a certain way. These meats are seasoned
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excellent customer service. Whilst MD has invested in employee training and values customer service within the organisation‚ this may be an area MD needs to strengthen on. This will help differentiate itself from competitors such as Wendy’s and Burger King and hence continue to hold its position within the market. 3. DEVELOPMENT and RECOMMENDATIONS FOR IMPLEMENTATION OF STRATEGIC OPTIONS Strategic options: Reduction of employee training spending (lowering employee turnover); Taking advantage
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