SHERIDAN College CASE STUDY ON McDonald’s JASKARAN KULLAR 991313325 BUSINESS MARKETING JOHN COOPER 14‚ MARCH 2013 McDonalds A Current Marketing Situation STRENGTHS 1. McDonald’s is the world’s largest restaurant organization. 2. Strong brand name and recognition. 3 McDonald’s generate more than $40 billion in system wide sale. 4 It operates over 35000 restaurants in more than 100
Premium Nutrition Burger King Hamburger
chosen are product quality and price. The product quality is the standard of the food that is acceptable to the consumer. We will measure the product quality based on the appearance of the food‚ texture‚ and its taste. For example‚ the shape of burger served‚ size of product compared to illustration‚ and the flavor whether it suit the taste bud of the customers. As for the price variable‚ it is the amount the customers have to pay in return of the product they get. It will be measured in term
Premium Scientific method Fast food Burger King
ldsMcDonald’s Corporation April Hahnfeld Analyst July 18‚ 2010 Recommendation: HOLD Porter’s 5 Forces: • • • • • • • • • • • • • • Threat of Competition: High Threat of New Entrants: High Threat of Substitution: Low-Moderate Power of Suppliers: Low Power of Buyers: Low Pros: Ticker Exchange Industry Sector Classification Market Cap. 52 Week Price range Recent Price Current P/E Projected 2012 P/E 2009 EPS Projected 2012 EPS Dividend Yield Debt Rating Beta MCD NYSE Retailing - Foods Consumer
Premium Fast food Fast food restaurant Burger King
Introduction We have chosen McDonald’s and Wendy’s as the organizations for the research project because they are both widely recognized by consumers. Because both of the organizations we have chosen are in the fast food industry‚ we expect to find many similarities between McDonald’s and Wendy’s. We believe McDonald’s will prove to be more innovative because of its use of the experiential approach as opposed to Wendy’s compression approach. McDonald’s has also proved to be more efficient at sustaining
Premium Hamburger Fast food restaurant Burger King
The Company was incorporated in February 1965. In 1972‚ Mercury group of Companies‚ Inc. acquired the Company with the introduction of a Drugstore within the Supermarket. II. Market Situation Before Jollibee‚ before McDonald’s‚ before Burger King‚ before anyone else‚ it seems‚ there is Tropical Hut Hamburger. And hamburger it is‚ indeed the best it could ever be. But that was long ago. Now‚ Tropical is just a vestige of its former self. Everyone suspects that their hamburger is where Jollibee’s
Premium Hamburger Fast food KFC
the world Gordon Ramsey has made a hybrid of a fine dining restaurant and a burger shack. The Gordon Ramsey burgr which is located in one of Las Vegas most upcoming trendy hotel known as Planet Hollywood. Michelin Star chef Gordon Ramsey is known from traditional to unique burger preparations; the menu items at this Las Vegas restaurant use the freshest‚ quality ingredients. Gordon Ramsay BurGR is the only gourmet burger restaurant on the Strip to use this method‚ creating a more complex and powerful
Premium Hamburger Fast food Burger King
and a level of community involvement by everyone connected with the business. McDonald’s strive to make every customer in every restaurant smile (David‚ 2011). Competitive profile matrix Competitive Profile Matrix McDonalds Burger King Yum! Critical Competitive Variables Ratings Score Ratings Score Ratings Score Quality of Food 0.15 3 0.45 3 0.45 2 0.3 Capital 0.15 4 0.6 2 0.3 3 0.45 Safety 0.12 3 0.36 3 0.36 3 0.36 Company‚ Brand Name and Reputation 0.08 4 0.32 4 0.32 3 0
Premium Hamburger Fast food restaurant Fast food
years goes by‚ the demands change. People become more mobile and have dynamically changed their schedules to eat from at dawn to midnight and also become more selective. They don’t want static menus anymore. They want broader choice of sandwiches or burgers at their lunch or dinner time‚ and‚ the most crucial thing‚ they still expect fast service as before or even faster. To handle this challenge‚ McDonalds has upgraded its kitchen system into Just-In-Time kitchen System named Made-For-You. The Goals
Premium Burger King Hamburger Fast food
"McDonaldization": Bringing Benefits or Disadvantages? Nowadays in every country we see McDonalds. The domination of fast food restaurants has introduced the ideology of "McDonaldization". Companies are using the concept of "McDonaldization" to achieve success in the business world. By implementing the concept of "McDonaldization‚" it has changed the world we see today. The society has become a consumer society‚ where people are spending more and more money. According to Professor George Ritzer
Premium Fast food restaurant Hamburger Fast food
Loni Bauer Date: 04-10-2013 Sociology Assignment W2-2 Super-Size my WorldMcDonaldization Of Society Growing up I have always lived in a very small town‚ just to the north of our beloved city Chicago. It was a huge city full of hustle and bustle. Whenever I would visit the city I would feel so rushed‚ and crowded. Now that I’m older I am used to a fast paced life. I always drive to school‚ I am always on a busy campus‚ and I always am being pulled in so many directions it makes my head spin
Premium Hamburger Burger King Fast food