"Burger king communication strategy" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 6 of 50 - About 500 Essays
  • Satisfactory Essays

    | |Instructor: | Qi Jun | |Homework: |McDonalds Corporation & Burger King Corporation | |Name: |张健鸿 | |Student ID No.: |10210412

    Premium Hamburger Patty Burger King

    • 595 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Burger King Case Study

    • 1453 Words
    • 6 Pages

    Prin. Of Marketing Burger King Case Study In the fast food world the market for the consumer’s dollars is as cutthroat as in any market out there. So far McDonald’s and its golden arches have reined supreme‚ leaving the leftovers for the likes of Wendy’s and Burger King. After several years of steadily declining profits‚ and upset franchisees‚ Burger King decided it was time for a change‚ both in its approach towards it marketing structure to the way it built and supplied new locations. With

    Premium Fast food Burger King

    • 1453 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Burger King Case Study

    • 337 Words
    • 2 Pages

    HRDM1 ORGANIZATIONAL DEVELOPMENT JELYN S. DEE HRDM1-BSBA CASE NUMBER 6- BUGER KING SELLING WHOPPERS IN JAPAN I. STATEMENT OF THE PROBLEM a. The whopper 77% rarely or never buy the whopper or its variant. Burger king failed to effectively target the cost conscious consumer and instead promoted its premium burgers. b. Failure to communicate brand values. c. Lack of funds

    Premium Marketing Burger King Hamburger

    • 337 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Case Analysis Burger King

    • 1538 Words
    • 7 Pages

    Presented BY: Walid ElKateb Burger king is the second largest fast food hamburger chain in the world with more than 12‚174 restaurants across 76 countries 60% of which are located in the US & 90% of its restaurants are franchised. By looking at the industry‚ we can see that Burger king is operating within the fast food hamburger (FFHR) category of the quick service restaurant in the restaurant industry

    Premium Strategic management

    • 1538 Words
    • 7 Pages
    Better Essays
  • Better Essays

    national level‚ burger king develops and creates new capital goods (machinery). For example‚ with the aim to minimize waste Burger king developed the kitchen minder. The kitchen minder monitors the amount of sales on previous days and estimates how many patties‚ fries and other ingredients burger king will need to prepare. This minimises waste significantly and therefore reduces costs. with reduced costs the difference between sale price and costs will increase meaning burger king has increased profits

    Premium Burger King

    • 3023 Words
    • 8 Pages
    Better Essays
  • Good Essays

    BURGER KING GLOBAL OPERATIONS. Q1. What is Burger Kings core competency? How does it relate to its chosen strategy? Burger is the World Largest flame – broiled fast foods restaurant chain. It currently operates in about 12‚00 restaurants in all 50 states and in 74 countries. The core competency of Burger King is: 1. Distinct and Strong Brand. 2. Customer Focus through Franchising. 3. Target Growth. Distinct and Strong Brand. There are two major ways in which Burger

    Premium Hamburger Fast food Burger King

    • 647 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    companies create value for customers and build strong customers relationships in order to capture value from customers in return‚ Kotler & Armstrong (2010). Burger King Corporation (BKC) is one of the world’s leading fast food restaurants with more than 12‚170 restaurants in 76 countries throughout the world. The chain offers a range of burgers‚ sandwiches‚ salads and breakfasts‚ french fries‚ soft drinks and other food items. The company generates revenue from three sources: retail sales at company

    Premium Hamburger Burger King Fast food restaurant

    • 1176 Words
    • 5 Pages
    Powerful Essays
  • Better Essays

    Introduction Burger King is the world’s largest flame broiled fast food restaurant chain. As of 2011‚ Burger King operates restaurants in 12‚300 locations serving over 11 million guests daily in 76 countries and territories worldwide (Burger King ‚ 2011). Burger King’s core competency is its unique flame-broiled burgers. This process is difficult to imitate and helps differentiates Burger King from other fast food chains that fry their burgers instead. So much so in fact‚ no other fast food provider

    Premium Burger King

    • 2112 Words
    • 7 Pages
    Better Essays
  • Satisfactory Essays

    Analysis Swot Burger King

    • 273 Words
    • 2 Pages

    The Burger King Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. Burger King Corporation - SWOT Analysis examines the company’s key business structure and operations‚ history and products‚ and provides summary analysis of its key revenue lines and strategy. Burger King Corporation (BKC or “the company”) is the world’s second largest company of fast food hamburger restaurant (FFHR) chain. The company operates in about 73 countries

    Premium Hamburger Fast food Burger King

    • 273 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Strategic Hospitality Management -University of West London- Module Leader: Terry McCusker Student ID: 21239704 Business bits: Burger King Burger King Worldwide Inc. reported the third quarter situation this morning. What has happened to profits comparing to last year? In the third quarter of this year‚ the reports are showing a profit of $68.2 million or 19% a share comparing to $6.6 million or 2% a share‚ an year earlier. Beside this‚ the per-share earnings rose

    Premium Burger King Fast food

    • 1765 Words
    • 8 Pages
    Powerful Essays
Page 1 2 3 4 5 6 7 8 9 10 50