Burger King: Selling Whoppers in Japan “International is where it’s at‚” said Ron Paul‚ a Technomic consultant. “The fast-food burger category is going to find its better growth opportunity overseas. We’re close to saturation in the United States. That’s why McDonald’s has been so aggressive in overseas markets.” That’s also why Burger King has to be so aggressive in Japan. McDonald’s entered the Japanese market 25 years ago and now has 2‚000 outlets there generating $2.5 billion in sales – that’s
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BACKGROUND Burger King History and success is a proof of excellent franchising and advertising strategies. The company starts in 1954 thanks to James McLamore and David Edgerton that have the idea of a fast-food store with always low prices. First in Miami‚ then this two entrepreneurial guys realize that advertising was the way to expand its business beyond Florida‚ with its first commercial on TV in 1958‚ when the television was in excellent popularity. With the product known by almost everyone
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of fast food restaurants. With Burger King seeking to become more innovative and creative it would benefit the company in generating bigger profits and productivity; Burger King would stay competitive to survive the fast food industry. Vice president of Burger King Leo Leon keeps Burger King thriving over innovation with its new and improved French fries concentrating on upgrading menu items within the quick-service industry. It’s been since 1998 since Burger King has decided to innovate within their
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employees provided no feedback in terms of double-checking orders or communicating any delays that might occur. we did not see a manager present during our entire visit. Burger King • Burger King’s goals seemed quite clear. They want to individualize each customer’s order and provide the fastest service possible. • Burger King’s policy is to give the customer many choices and to accurately and quickly provide whatever the customer chooses. This policy is reflected in their slogan‚ Your
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identify and remove cause of defect and errors in business processes and manufacturing. Burger King is a company that needs to adopt Sigma into their strategic planning process because this will improve the company’s relationship with their consumer and help bring the company on the same level with McDonald’s. This paper will discuss why Six Sigma is the best methodology and why it should be incorporated into Burger King strategic planning process. Six Sigma is a disciplined‚ data-driven approach
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orporation T he first Burger King restaurant in M iami in t he mid-1950s featu red a w alk-up w indow‚ a limited m enu ( burgers a nd s hakes for 19~‚ s odas a nd fries for 1 0~)‚ a nd "your food rea dy b y t he time y ou’d p aid for it." As one early m anager r ecalled‚ " Our w indows faced front s o w e c ould see customers d riving in. With t he l imited m enu‚ w e p retty m uch k new w hat t hey’d o rder a nd w e’d have it ready." In the 19605 a nd 1970s‚ Burger King d eveloped an assembly-line
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COURSE: INTERNATIONATIONAL TRADE RESEARCH 312420034290000 BUSINESS SCENERIO: EXPORTING BURGER KING TO INDIA OR GHANA GROUP MEMBERS: DEBASHIS MONDAL FATUNBI MICHAEL PRIYANKA SHARMA SUKHDEEP BHANGU GURLEEN KAUR TITLE PAGE TABLE OF CONTENTS EXECUTIVE SUMMARY INTRODUCTION Company Background Research Background Research Objectives RESEARCH METHODOLOGY & PLAN SWOT Analysis Ghana India Burger King Sources of Information Primary Research Secondary Research Market Analysis Ghanaian
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Burger King: Promoting a Food Fight ALL ABOUT THE CASE CHALLENGING CONVENTIONAL WISDOM Events: 2003 and 2004 2003 – Outcome of BK’s performance and its competitors - it turned out that: - MC Do (No. 1)‚ reported 9% sales jump to a total of $22.1 billion - BK (No. 2)‚ sales slipped about 5% to $7.9 billion - Wendy (No. 3)‚ had spiked 11% to $7.4 billion‚ putting it in a position to overtake BK 2004 – Burger King CEO Grad Blum’s move
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China Buffet vs. Burger King Dirty Dining Today there are more and more reports of dirty dinning in so many fast food restaurants. Any time a person decides to eat out in any type of fast food restaurant they are taking a big risk‚ and stand a chance of getting sick from the food that they eat. All fast food restaurants have their own little dirty secrets. Some are clean whereas some are filthy and should be shut down. There are several shows on television today that show how nasty
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January 29‚ 2013 Intro to Marketing Marketing Strategies Assignment * McDonald’s * Wendy’s * Burger King 1. What age group is each targeting? * For McDonald’s the age group the restaurant is targeting will be from anywhere to 24-38 with children. * For Wendy’s the age group the restaurant is targeting the 24 to 49 year age group. * For Burger King the age group is targeting will be more for everyone from children up to the age of 50 year of age or older.
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