For years‚ McDonald’s and Burger King (BK) have been the world’s two largest and most successful fast food chains. Both have battled out all these years over their operational differences which form the core of their corporate culture. The “Doing It All For You” (McDonald’s) vs. “Having It Your Way” (BK’s) stems from their respective production methods. McDonald’s “Made to Stock” vs. BK’s “Made to Order” also originate from the differences in their respective processes. Exhibits 1 and 2 show the
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1. Introduction of Subway Subway is an international fast food chain specializing in the production of sandwiches or subs. Subway is also renowned for being the almost only provider of healthy fast food (L.Harris et al.‚ 2010). They opened their first eco restaurant in 2007 in order to integrate more environment friendly operations‚ efficient equipment and launched “Eat Fresh‚ Live Green™” initiative which included healthy meals and stay fit meals for both kids and adults (Subway Sri Lanka‚ 2017
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1 McDonalds Franchise 2 Table of Contents Cover Page………………………………………………………………………………………. 1 Table of Contents…………………………………………………………………………….2 & 3 Management Team………………………………………………………………………………………4 & 5 Abstract……………………………………………………………………………………………………………..6 1.1 Industry………………………………………………………………………………………………...……7 1.2 Target Customer…………………………………………………………………………………………7 & 8 1.3 Competitor Analysis…………………………………………………………………………………….8 1.4 Company Description…………………………………
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In-N-Out Burger: The Power of Customer Delight In-N-Out Burger opened its first restaurant in Baldwin Park‚ California‚ in 1948. It was a simple affair‚ with two drive-through lanes‚ a walkup window‚ outdoor seating‚ and a menu that boasted only burgers‚ shakes‚ fries‚ and soft drinks. That was a pretty standard format for the time. In fact‚ another California burger stand fitting about the same description was opened that same year just 45 minutes away by the McDonald brothers. Today
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Analysis of McDonald’s fast food restaurants STRENGHTS -Strong brand name‚ image and reputation: McDonald’s is the #1 fast food restaurant by sales with more than 31‚000 restaurants serving burgers and fries in almost 120 countries. -technology: McDonald’s in Brazil is currently studying the installation of internet access terminals in some outlets as well as enabling customers to order online‚ this will reduce the waiting time between a customer’s orders and pick up of order. -Marketing Strategies:
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world’s third largest hamburger fast food chain with approximately 6‚650 locations‚ following McDonald’s 31‚000+ locations and Burger King’s 22‚000+ locations.[3][4][5] In 2011‚ Wendy’s sales exceeded those of Burger King for the first time in the company’s history. With sales of $8.5 billion (USD)‚ the company ranked number two in hamburger chains‚ although Burger King still has far more restaurants.[6] Approximately 77% of Wendy’s restaurants are franchised‚ the majority of which are located in
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potential revenue when the price is $0.50 per song?|a.b.||| || Q#|Problem|Show Your Work|Answer|Instructor Comments| 2.|The pictograph shows the number of hamburgers sold at Burger King‚ Del Taco‚ Jack in the Box‚ McDonald’s‚ and Wendy’s. Each symbol represents 100 hamburgers.a. Which brand sold the least?b. How many Burger King hamburgers were sold?|a.b.||| || Q#|Problem|Show Your Work|Answer|Instructor Comments| 3.|The circle graph shows the percent of people believing that the most popular
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cheese | McFlury | Salade pêcheur | 280 gr Original | Mandise | | Big tasty | Mousse aux 3 chocolats | | Cheeseburger | Choco Glacé | | Hamburger | Coffe | | Mc Chicken | | | Filet-O-Fish | | | Chicken Mythic | | | Chicken burger | | | Wrap miel moutard | | | Wrap Libanais | | | Beef Classic | | | Because we live in a muslim country‚ McDonald had to remove all the meals composed of porc‚ and use “Halal” meat. To convince the public opinion‚ they organize a
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2013-02-12 Introduction. Within this brief sheet I am going to describe what the social implications of various ethical issues are. These issues will relate to the various aspects of McDonalds. The aspects of McDonalds that I will look into are as follows; * Finance & Health * Marketing * Food Production * Environmental implications. Ethics: Finance & Health Finance is an essential part of Business. It is imperative to be ethical in this sector as it’s the area that handles
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Marketing Research Assignment – Wendy´s Case Martin Meister – Boston University THE WENDY´S CASE A DEMOSTRATION HOW MARKETING RESEARCH AND ANALYSIS CAN HELP RESOLVING A MANAGEMENT DECISION PROBLEM Martin Meister – martinmeisterg@yahoo.com Boston University - MET AD 856 fall 2012 – Professor Vladimir Zlatev February 27‚ 2012 1 Marketing Research Assignment – Wendy´s Case Martin Meister – Boston University Table of Contents Introduction ........................................................
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