Brief Summary of Key Issues McDonald’s Corporation emerged as the world’s largest chain of hamburger fast food restaurants‚ serving 119 countries; it has become an icon in the fast food industry. Competitors (such as: Burger King Corporation‚ Subway‚ Starbucks‚ Wendy’s/Arby’s Group‚ and YUM Foods)‚ struggle due to McDonald’s heavy caliber presence‚ in fact‚ due to its presence‚ McDonald’s does not have any real competitors. Therefore‚ McDonald’s presence reflects the following issues: food quality
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A Case Study of Wendy’s: History and life After Dave Thomas Executive Summary Purpose – Wendy’s is looking to increase its market share‚ possibly to supersede Burger King’s and McDonald’s shares. Targeting this vision the company has to know its customers preferences and the way these affects their buying from a fast-food restaurant (Wendy’s). This report aims to explore how Wendy’s can utilizes marketing research to improve its service & strengthen its brand image ultimately to increase its
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Strategic Management Report 1. Introduction 1.1. Background of the Company – SUBWAY® It started when co-founder Fred DeLuca‚ then 17 years old‚ opened his first store called Peter’s Super Submarine. The business started from the idea of Fred DeLuca needing to find ways to settle his education fees to accomplish his dream of becoming a medical doctor. A friend of his family‚ Dr. Peter Buck‚ offered him a loan of $1‚000 and became his business partner to open a sandwich shop. They started their
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menu: As Mc D is present in so many countries having different and diversified cultures‚ where the eating habit and taste is very different in comparison to US market. Thus McD ability to adapt its menu is one of the major strength. Eg. Aloo tikki burger in India 4. Franchisee: McD enters into different market through the concept of franchising. In such markets almost 80% of chains are opened through independent franchisees. Through this strategy McD saves more time in perfecting its serving system
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comprised of the two brands Wendy’s and Arby’s. Wendy’s/Arby’s Group generated about $12 billion in system wide sales and comprise over 10‚000 restaurants. The industry as whole is dominated by what is termed the “big four” which comprises McDonalds‚ Burger King‚ Wendy’s/Arby’s Group‚ and Yum Brands. Wendy’s/Arby’s Group completed the sale of Arby’s Restaurant Group in July of 2011to Atlanta-based private equity firm Roark Capital Group‚ and dropped the roast beef sandwich chain from its name. The company
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Learning Logo Design from Fast Food Restaurants All of us have at least one fast food restaurant where we have eaten at regularly for many years. Just the sight of the logo of our favorite fast food joint is enough to draw forth feelings of happiness and to make us sentimental. So what do you think makes the logo of fast food establishments powerful and highly effective? Let’s look into the logos of a few famous restaurants. Your logo doesn’t have to be witty all the time. As designers
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2007). See diagram below; Traditional Competitors (competitive rivalry) McDonalds traditional competitors include many of the other fast food outlets across the country‚ i.e. Burger King‚ Taco Bell‚ KFC‚ Wendy’s. It has been shown by Professor Michael Waterson (2004) that the presence of a Burger King‚ for example‚ will increase the likelihood that McDonalds will open near by. Thus it can be seen that the threat of competition from traditional rivals is intense and should never be over
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Marketing Management MKT 500 Week 3 Assignment #1 Marketing Plan of a Healthy Fast Food Company Table of Content Marketing Objective………………………………………………………………….3 Identifying Market Segment and Its Explanation………………………………….... 3 The Target Market and Its Explanation……………………………………………… 3 SWOT Analysis……………………………………………………………………….4 Market Position………………………………………………………………………. 6 Recommendations……………………………………………………………………. 7 References…………………………………………………………………………….. 8 The Objective of X’s
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Brand Strength Still Dominates Its Peers”‚ McDonald’s spent $787.5 million on advertising in 2012‚ which was much higher than its competitor Burger King‚ which spent $48.3 million. Brand recognition has a direct correlation to revenue as the same article reported that in 2013‚ the average revenue for a domestic McDonald’s restaurant versus a domestic Burger King restaurant: $2.6 million vs. $1.12 million. McDonalds understands the strength in brand recognition and knows how to cater to its different
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Statement of the Task This project will be conducted in the form of an investigation that aims to examine the preference of my classmates in fast food. In order to complete this project‚ I will use data collected from surveys that will be completed by twelfth graders‚ that have between 17 and 18 years old‚ of the American School of Tegucigalpa. I will randomly choose fifty students. Once I have gathered all these information‚ I will count and tally the votes in order to construct all the charts
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