MKT 204 Principle of Marketing 2 Individual Assignment Fast food industry Swot Analysis Name: Ting Ze Kai ID: I11008551 Section: 5K1 Lecturer: Mr CHEAH SIN CHYE Table of Contents Company Background | 3 | PEST Analysis | 4-9 | 4Ps Strategies | 10-11 | References | 12-13 | Appendix | 14 | Company Background McDonald is a largest chain of hamburger fast food restaurants in the world. Approximately 68 million customers in 119 countries daily are served. The birth of McDonald began with Raymond
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of Westminster‚ CA‚ Inglewood‚ CA‚ Santa Monica‚ Venice‚ Playa Visit and surrounding areas to find a restaurant to serve them a burger‚ or hot dog‚ even seafood restaurants are abundant in the area. When you want pizza‚ or Chinese food‚ you can find a place on virtually every block to serve you some. However‚ when you want a kabob where do you go? You go to Shawarma King. The word Shawarma is common in Middle Eastern cuisine. It refers to meats that are prepared a certain way. These meats are seasoned
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excellent customer service. Whilst MD has invested in employee training and values customer service within the organisation‚ this may be an area MD needs to strengthen on. This will help differentiate itself from competitors such as Wendy’s and Burger King and hence continue to hold its position within the market. 3. DEVELOPMENT and RECOMMENDATIONS FOR IMPLEMENTATION OF STRATEGIC OPTIONS Strategic options: Reduction of employee training spending (lowering employee turnover); Taking advantage
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The Representation and Separation Between Two Classes of People: Managers and Workers Adam Diaz Matt Luckettt GEM24CW- 5 The United States as a nation is ever changing. The U.S. population is growing every year‚ and the different types of ethnicities continue to flood into the country searching for the “American Dream.” However‚ how many people actually see this dream become a reality? The answer to that is
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SHERIDAN College CASE STUDY ON McDonald’s JASKARAN KULLAR 991313325 BUSINESS MARKETING JOHN COOPER 14‚ MARCH 2013 McDonalds A Current Marketing Situation STRENGTHS 1. McDonald’s is the world’s largest restaurant organization. 2. Strong brand name and recognition. 3 McDonald’s generate more than $40 billion in system wide sale. 4 It operates over 35000 restaurants in more than 100
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chosen are product quality and price. The product quality is the standard of the food that is acceptable to the consumer. We will measure the product quality based on the appearance of the food‚ texture‚ and its taste. For example‚ the shape of burger served‚ size of product compared to illustration‚ and the flavor whether it suit the taste bud of the customers. As for the price variable‚ it is the amount the customers have to pay in return of the product they get. It will be measured in term
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ldsMcDonald’s Corporation April Hahnfeld Analyst July 18‚ 2010 Recommendation: HOLD Porter’s 5 Forces: • • • • • • • • • • • • • • Threat of Competition: High Threat of New Entrants: High Threat of Substitution: Low-Moderate Power of Suppliers: Low Power of Buyers: Low Pros: Ticker Exchange Industry Sector Classification Market Cap. 52 Week Price range Recent Price Current P/E Projected 2012 P/E 2009 EPS Projected 2012 EPS Dividend Yield Debt Rating Beta MCD NYSE Retailing - Foods Consumer
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Introduction We have chosen McDonald’s and Wendy’s as the organizations for the research project because they are both widely recognized by consumers. Because both of the organizations we have chosen are in the fast food industry‚ we expect to find many similarities between McDonald’s and Wendy’s. We believe McDonald’s will prove to be more innovative because of its use of the experiential approach as opposed to Wendy’s compression approach. McDonald’s has also proved to be more efficient at sustaining
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The Company was incorporated in February 1965. In 1972‚ Mercury group of Companies‚ Inc. acquired the Company with the introduction of a Drugstore within the Supermarket. II. Market Situation Before Jollibee‚ before McDonald’s‚ before Burger King‚ before anyone else‚ it seems‚ there is Tropical Hut Hamburger. And hamburger it is‚ indeed the best it could ever be. But that was long ago. Now‚ Tropical is just a vestige of its former self. Everyone suspects that their hamburger is where Jollibee’s
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the world Gordon Ramsey has made a hybrid of a fine dining restaurant and a burger shack. The Gordon Ramsey burgr which is located in one of Las Vegas most upcoming trendy hotel known as Planet Hollywood. Michelin Star chef Gordon Ramsey is known from traditional to unique burger preparations; the menu items at this Las Vegas restaurant use the freshest‚ quality ingredients. Gordon Ramsay BurGR is the only gourmet burger restaurant on the Strip to use this method‚ creating a more complex and powerful
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