Individual Case Assignment 1 I c) The competitor I choose is Sonic Corp.‚ their competitors are 1) Burger King‚ 2) McDonald’s and 3) Whataburger. The first financial ratio calculated was the current ratio. The industry percentage is .93‚ McDonald’s current ratio is 1.14 and Sonic is 1.72. Both companies have ability to pay back their short-term liabilities with their short-term assets. Debt to Equity: McDonald’s: .75‚ Sonic (-172.3) and the industry: 1.00. Sonic’s short-term debt has gone up
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Johnny Lunch will be success in its attempts to expand nationally. Johnny’s has been successful because they have a supportive target market of repeated family generations as a customer base in a small town and they are special compare to mc Donald‚ Burger King ‚ Wendy‚ etc which is create a different signature to the fast food market. Mid In Action 1. The target audience for this website is classic fast food lover such as hot dog‚ hamburger‚ fries‚ etc and the most target customers are families
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Introduction: The case objective was to analyze Wendy’s previous and current strategy and the accounting report to decide whether or not to add the chili on the new menu. In another word‚ we will test if the chili still does a large contribution to the total revenue of Wendy’s. 1. Wendy’s success is based on the combination of product differentiation‚ market segmentation‚ quality food‚ quick service‚ and reasonable prices. We will talk about each on the following: Product differentiation:
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smell‚ or look the way they would like. As the customer you should be nicer to the people dealing with your food as you never know what they could do behind a counter‚ (just kidding we could get fired). Whether you are going to Dunkin Donuts‚ Burger King‚ or any other restaurant you should always be a pleasant customer. Making a coffee seems easy‚ right? Grab a mug some milk‚ sugar & coffee & your coffees done. Well there’s a little more too that than you think. Yes‚ you need a mug ( in a fast
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over 3‚200 restaurants in over 119 countries. • The majority of the McDonald’s franchises are owned by individual franchises. McDonalds is the largest fast food industry in the world. • Their primary competitors are other fast food chains such as Burger King and Wendy’s. The competition can get pretty intense to build customer loyalty to their food. • The McDonalds Brand is one of the most well known Brands in the world. Marketing challenges faced • Strengths: • Brand Awareness • Broad geographic
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WENDY’S Introduction Wendy’s International (Wendy’s) is a restaurant company‚ which operates globally under Wendy’s brand of restaurant chain stores. The company’s headquarter is in Ohio‚ United States. Wendy’s was founded by Dave Thomas who opened the first Wendy ’s restaurant on November 15‚ 1969 in Columbus‚ Ohio‚ United States. In 1972‚ the first Wendy’s franchise was sold. Wendy ’s also stressed Wendy ’s superiority through the "Quality Is Our Recipe" slogan and featured a red-haired
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McDonald of Jack in the Box‚ sailing across rough waters with thousands of burgers in tow. Jack suddenly vows to change the flavor palate of the United States with his “Declaration of Delicious.” After allowing a man to sample his burger‚ Jack’s regiment sprints past him to deliver burgers to more citizens. A bald eagle narrates the scene‚ which ends with the claim of fresher ingredients. Developed to promote the new burgers and their new taste‚ Jack in the Box’s commercial focuses on rhetorical strategies
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It was a Tuesday evening Michael ‚and his friend Lewis we’re out at a new busy burger restaurant in New York that had the best juicy burgers. Michael was six foot two‚with brown hair‚ and green eyes‚ and lewis was six foot five with‚ brown hair‚and brown eyes. Michael order a number 12 with cheese‚ and Lewis was the kind of person who would get salad at a burger place‚ but get a burger at a salad place. This is when three Guys and their girlfriends walked in Lewis stared down one of the other man’s
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McDonald’s as a Global Franchise Everyone knows McDonald’s‚ every kid’s and adult’s favorite fast food restaurants. McDonald’s has successfully infiltrated different market economies around the world. McDonald’s first established in 1948 in San Bernardino in California‚ over 50 years‚ this cooperation has able to expand itself into 119 countries throughout the world. How did it become so successful? It took the smart approach and researched the taste and need in each country before
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In fast-food corporate America In-N-Out Burger has always remained family-owned. It had no stockholders to respond to and was able to invest in maintaining high standards of quality. Unlike its competitors the chain‚ with 258 stores presently‚ is able to retain its constant growth in sales‚ even in times of recession. The company strongly believes in the importance of highly motivated staff that identifies with the chain’s values and gives them the opportunity to advance. By providing above-average
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