Project on McDonald’s Corporation Prepared for Prof. Alexander Lascaux By: Aksinya Aref’eva Anna Bulinova Artur Gusmanov Anastasia Siomash Marina Solonar’ Danila Timerin Outline Introduction and Background..........................................................................................................2 External Environment......................................................................................................................3 Resources‚ Capabilities and Core
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New Healthy Fruit Smoothie at Burger King If fast food is unhealthy and is believed to cause obesity‚ why is there still a fast food restaurant every few blocks? Perhaps because there are a lot of people who are still consuming fast food and backing its business‚ the fast food industry survives and appears to even increase. The fact that modern life is fast paced as well as the economy hasn’t fully recovered makes people prefer to work more consistent and eat faster. Needless to say‚ the competition
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Rough draft Com/155 Mary Harmon By Jennifer Goldberg McDonald’s and Burger King make huge profits. Both fast food restaurants are able to serve thousands of people daily. Due to the advertising that both places do like McDonald’s sends out flyers in the mail so does Burger King. When watching television there are commercials about both restaurants. I have gotten coupons for Burger King on my receipts at my local corner store. Which McDonald’s does not do that with coupons on receipts? The way
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two Burger King restaurants located in a suburban Atlanta market area to study the demand for its basic hamburger meal package–referred to as “Combination 1" on its menus. The two restaurants face competition in the Atlanta suburb from five other hamburger restaurants (three MacDonald’s and two Wendy’s restaurants) and three other restaurants serving “drive-through” fast food (a Taco Bell‚ a Kentucky Fried Chicken‚ and a small family-owned Chinese restaurant). The owner of the two Burger King
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Human resources means when a business has a forecast and a projection of its future staff needs. This means that the business can develop appropriate strategies for the recruitment‚ training and development of its staff. Within a small business‚ with perhaps one or two employees‚ responsibility for human resources will lie with the owner or with the partners while large organizations with many employees on the other hand‚ will have a whole section devoted to personnel. The social reformer Before
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consumer’s needs. The basic fundamentals of fast food have not changed; deliver food to customers as fast as possible. Eating fast food is something that I have not done in over four years. I decided to take a friend of mine to help me evaluate Burger King and McDonalds. Both of these restaurants are similar in many ways but also have many differences when it comes to taking orders. The production process of both restaurants is very different because of this the results are very different and customer
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συμπεριφοράς ενός καταναλωτή της Burger King‚ και από ποιους πιθανούς παράγοντες επηρεάζεται αυτή η συμπεριφορά; Ερ.3 Ποιο είναι το προφίλ της αγοράς-στόχος για την Burger King και πως τοποθετείται η σε αυτή την αγορά; Ερ.4 Ποια τα χαρακτηριστικά των κύριων ανταγωνιστών της Burger King και ποια τα ανταγωνιστικά πλεονεκτήματα/μειονεκτήματά της; Ερ.5 Πώς θα περιγράφατε τα βασικά μέρη της στρατηγικής μάρκετινγκ (προϊόν‚ τιμή‚ διανομή‚ προβολή) της Burger King‚ και πως μπορεί το καθένα να βελτιωθεί
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makes competition a major focus. McDonalds however is far larger than most in the industry with 31‚000 outlets compared to its nearest hamburger competitor Burger King‚ with 11‚500 (Reuters‚ 2008). KFC (owned by 2nd largest competitor Yum! Brands (Yahoo7finance‚ 2008))‚ Burger King and countless others sell similar product to McDonalds‚ burgers‚ chips‚ drinks‚ combos and so on‚ so there is definitely strong competition for customers whom have a choice of places in which to buy
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quality’s every fast food restaurant should have and Burger King has all those. Burger King has many competitions from McDonalds to any other small business fast food restaurants‚ but I can’t seem to like any other fast food restaurant than Burger King. Other fast food restaurants might taste good but still not as good as Burger King grilled whoppers. Many fast food restaurants have their own phrase of words that they like to use like Burger King has "Have it your way" and McDonalds has "i’m lovin’
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revenues from Q2 2013 to Q2 2014. However‚ Burger King hasn’t been as lucky. They suffered a 6% reduction in revenue during the same year-long span‚ and a stock price of $26 before the
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