SWOT analysis of McDonalds. Having one of the most favorite burgers in the world‚ McDonalds is a brand which will hardly be missed by anyone. The SWOT of Mcdonalds discusses the reasons that the firm has been able to achieve this height of fame‚ and why‚ be it breakfast‚ lunch or dinner‚ people may prefer the local McDonalds STRENGTH Brand Equity…world-wide 42% of US fast-food hamburger business Consistency of food Successful items: Fries‚ Happy Meal‚ Big Mac‚ Egg McMuffin‚ Promotions Overseas
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Place: Strategic location of most McDonald fast-food outlet is found in populated and easily accessible areas (e.g.; retail areas‚ airports‚ busy street) or most certainly locating closely where its top 3 competitors are also doing business e.g.; Burger King‚ Subway etc.. 4. Promotion: McDonald has engaged in many short-term incentives for consumer promotion through limited value menus‚ promotional games to promote old/new items on the menu e.g.; Happy Meal toys‚ Big Mac Hockey Contest‚ card games
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Burger King’s grand strategyWhat are grand strategies? Grand strategies are comprehensive‚ long term plan of essential actions by which a firm plans to achieve its major objectives. Key factors of this strategy may include market‚ product‚ and organization development through acquisition‚ divestiture‚ diversification‚ joint ventures‚ or strategy alliances. There are three types of company implementing grand strategies‚ growth strategy‚ stability strategy and defensive strategy. Our company ‘Burger
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A Case Study of Wendy’s: History and life After Dave Thomas Executive Summary Purpose – Wendy’s is looking to increase its market share‚ possibly to supersede Burger King’s and McDonald’s shares. Targeting this vision the company has to know its customers preferences and the way these affects their buying from a fast-food restaurant (Wendy’s). This report aims to explore how Wendy’s can utilizes marketing research to improve its service & strengthen its brand image ultimately to increase its
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University of Economics and Business – Vietnam Nation University Department of Business Management * * * [pic] Group Assignment Marketing Plan of McDonald’s Hà Nội - 2011 Marketing Plan of McDonald’s________________ I. Executive Summary: Aiming to be the world ’s best quick service restaurant‚ McDonald ’s Pakistan opened its doors in September 1998 at Lahore and presently operating in six major cities with a network
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McDonald’s realized that specific targets are necessary to measure the performance of speed; therefore‚ they continuously take relevant measurements to compare actual performance with desired targets. From the customers order‚ to the making of the burger‚ and till the customer leaves the restaurant‚ speed is a key factor in McDonald’s operation strategy. To reduce the amount of time it takes to provide services‚ the company uses standardized training processes for its employees and new drive-thru
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Throughout our nation‚ one of the many growing health problems is the increasing amount in society that are considered to be obese. Due to poor nutrition and food issues; America has seen a dramatic increase in obesity in the last two decades. The occurrence of obesity and obesity related diseases increased rapidly in the U.S. in the last two decas. At the same time‚ the number of fast food restaurants more than doubled over the same time period‚ while the number of other restaurants grew at a
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Macdonald’s primarily sells hamburgers‚ cheeseburgers‚ chicken burgers‚ French fries‚ breakfast items‚ soft drinks‚ milkshakes and deserts including ice-creams. Currently restaurant also expanded its menu to include salads‚ fish‚ wraps‚ smoothies and fruits in order to change the taste of the consumers. Company also serve soup in the Asian countries. The menu of the company differs according to the serving countries like prawn burger in Singapore. In Germany and western European countries MacDonald’s
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2007). See diagram below; Traditional Competitors (competitive rivalry) McDonalds traditional competitors include many of the other fast food outlets across the country‚ i.e. Burger King‚ Taco Bell‚ KFC‚ Wendy’s. It has been shown by Professor Michael Waterson (2004) that the presence of a Burger King‚ for example‚ will increase the likelihood that McDonalds will open near by. Thus it can be seen that the threat of competition from traditional rivals is intense and should never be over
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Alex R. Petersen Developing Good Business Sense February 5‚ 2011 BUS/210 The three companies that I chose to do are one fast food restaurant‚ one department store‚ and one family restaurant. The fast food restaurant that I chose is Burger King. This is a very developed fast food chain through out the United States. For the department store I chose to look at Wal-Mart. For the family restaurant I decided to look at the Olive Garden to see how it runs. There are many differences in operation
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