* MCDONALD’S‚ THE SIMPLE JOY OF BURGERS. TABLE OF CONTENTS MCDONALD’S‚ THE SIMPLE JOY OF BURGERS. 1 1 ABSTRACT 3 2 COMPANY INTRODUCTION 4 3 FAST FOOD INDUSTRY ANALYSIS 5 3.1 Franchising Industry Analysis 6 3.2 The Industry Future Perspective 7 3.3 Industry PESTEL Framework Analysis 9 3.3.1 Political Aspects 9 3.3.2 Economic Aspects 9 3.3.3 Social Aspects 9 3.3.4 Technological Aspects 10 3.3.5 Environmental Aspects 11 3.3.6 Legal Aspects 11 4 Mcdonald’s Company
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the neoliberalism in food market is a very controversial issue. On one hand‚ he agrees with Akram-Lodhi that neoliberalism causes a lot of drawbacks all around the world. Busch notes that the large-scale farming in the UK leaves “the nation vulnerable to new pests and diseases” (2010‚ p.343). However‚ he also points out some advantages of neoliberalism. One major benefits is the increasing efficiency. For example‚ a fast food chain‚ Burger King can collect data from all its stores and then analyze
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Corporation USA in 1980. The first restaurant McDonald’s Malaysia opened at Jalan Bukit Bintang‚ Kuala Lumpur. Now‚ it has more than 200 restaurants operated in Malaysia. PEST Analysis- McDonald Political * Raising retirement age * Healthy Issue * Taxation | Economic * Exchange currencies * Economic growth * Interest rate | Social * Seek to better quality * Technology with teenagers | Technology * Online advertising * Mobile CRM * New technology | Political Raising
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highly addictive‚ it costs too much and it is very unhealthy. First‚ fast food is addictive. One reason why the fast food industry has lasted so long is because the food that they serve is addictive. Every time you take your child to McDonalds‚ Burger King‚ KFC or any other fast food restaurant you are making them just a little bit more addicted to the that food. The idea of getting a tasty and cheap meal will keep some customers coming back no matter how unhealthy it is. Also‚ these fast food restaurants
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WELCOME WELCOME Subject: Global competitiveness of Lotteria and its global strategy vs. Mc Donalds By: Maria van Hooijdonk The Netherlands 2011/11/24 Content • • • • • • What is Lotteria: facts and image Lotteria vs. Mc Donalds Competition in Europe Consumer behavior in Europe Would it work? Marketing strategy Content • • • • • • What is Lotteria: facts and image Lotteria vs. Mc Donalds Competition in Europe Consumer behavior in Europe Would it work? Marketing strategy What is Lotteria
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effects on environment. (ltd.‚ 2006) 7 McDonald’s also faces many types of legal actions on many issues. OPPORTUNITIES 1 Product packing for McDonalds now features QR codes for customers to get nutritional information. (Mcnamara‚ 2013) 2 Opportunity to enlarge market‚ the consumers who care about health issue. (deng‚ 2009) 3 Slightly changing market brand image of McDonalds. (deng‚ 2009) 4 In 2009‚ McDonald’s
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Contents Page Section No. 1. Introduction 2. Procedures 3. Findings a) Background of McDonald’s b) Mission of McDonald’s c) McDonald’s menu items d) Measures for consumer services by McDonald’s e) Delivery service f) Competitions g) Consumer’s complaints h) Questionnaire results 4. Conclusions 5. Recommendations 6. Appendixes: Questionnaire about the consumer satisfaction of services of McDonald’s in Changsha 1. Introduction As requested‚ this report is based on a market research
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McDonalds Case Analysis The most important general environmental factors to be considered for the industry and McDonalds include its demographic‚ sociocultural‚ global‚ and physical environment segmentations. The demographic segment is important in terms of this industry because of the consumers that make up the fast-food industry. The demographic segment associated with McDonalds consists of a wide range of consumers with their new and improved menu that offers the success of the new dollar menu
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Kroc (McDonalds‚ 2008) but the organization has now expanded worldwide into many international markets and has become a symbol of globalization. McDonalds is a service organization and its products mainly include a variety of different kinds of burgers‚ chicken products‚ French fries‚ soft drinks and milkshakes‚ breakfast menu and desserts. Many stand alone McDonalds fast food restaurants have both drive through services and counter services‚ some restaurant also have indoor or outdoor playgrounds
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considered to be a first world country. This is also the case for the fast food industry in Indonesia‚ it has become amazingly easy for local Indonesian customers to find‚ purchase and consume internationally known fast foods. Such as McDonalds‚ Burger King‚ KFC‚ Krispy Kreme. These brands have become incorporated in the Indonesian people’s lifestyle‚ even though it is completely alien compared to the Indonesian culture‚ food‚ etc.
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