founding in 1940 by Richard and Maurice McDonald‚ McDonald’s has gone from a family-owned burger joint to the single largest fast food franchise in the world. It has penetrated mainstream conscious‚ so much so that a mere glimpse of the famous Golden Arches logo makes you long for the secret sauce of a Big Mac (mayonnaise that’s been left out in the sun‚ according to The Simpsons). Today‚ McDonald’s sells 75 burgers every second and that’s just in the United States of America. The company turns over an
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The fast food industry has been growing more and more every year. There is a fast food restaurant in every corner. Since fast food is becoming so popular more and more people chose to go to a fast food restaurant daily. Fast food is a continuing growth industry in our country. Fast food restaurants continue to increase their popularity by lowering their prices and providing faster service for their customers. There is a huge competition between fast food restaurants and how they advertise can
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Date: August 23‚ 2010 To: Professor Kopka From: Veronica Salas Subject: Strategic Analysis for McDonalds EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS External Analysis There are two conditions that are most significant in McDonald’s external environment that are: 1. The new trend in which customers are changing fast –food restaurants to healthier ones. 2. The arising competition to achieve growth in this industry. The fast-food industry is very complex and saturated. The key
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created the first value menu in 1989‚ items were 99 cents ("Wendy’s "‚ 2013). This was innovative and created an option for those on a tight budget. With the popularity of the value menu other chains followed suit including‚ Taco Bell‚ McDonalds‚ and Burger King. Designing of a menu‚ concept‚ building‚ even a drive through is important to the restaurant industry. Design goes down to specific details and even reasons why colors are chosen. For example‚ researchers have discovered the color red makes people
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Maricris P. Cruzpe AB Communication Communication Values and Ethics TARES TEST: FIVE PRINCIPLES FOR ETHICAL PERSUASIONS Persuasion is defined as methods used to influence attitudes‚ raise awareness‚ educate or influence behaviors’. While ethics (moral philosophy) is a subject that primarily is not concerned with increased profits or increased visibility. It is‚ rather‚ concerned with what one ought to do—or ought not to do. Thus‚ it’s easy to persuade others but it will be tough when
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1. What features of the 100 Yen Sushi House service delivery system differentiate it from the competition‚ and what competitive advantages do they offer? Features: They have an ellipsoid shaped serving area in the middle of the room where inside three or four cooks were preparing sushi. They have a conveyor belt going around the ellipsoid service area like a train track when different plates of sushi. Each plate cost 100 yen. They don’t have a cash register‚ they cashier just counts how many plates
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ANALYSIS OF FAST FOOD INDUSTY SUBMITED BY NAME: PREM SONI SUBJECT: MARKETING MGT SECTION: B ROLL NO: 37 INTRODUCTION
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addresses issues quickly to reduce or eliminate the need for government regulation. By publishing nutritional information‚ offering healthy alternatives‚ and using healthier ingredients‚ fast food chains have shown that they don’t need restrictions to meet consumer demand. The Children’s Food and Beverage Advertising Initiative (CFBAI) is just one example of fast food chains reacting to customer’s feedback and solving the issues without any government involvement. In this case‚ the issue at hand was
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Buyer Power Conclusion questions: 1) To what extent do individual buyers have the ability to negotiate low purchase prices with typical firms in this industry? a. Answer- Consumers can’t negotiate prices with fast food restaurants. However‚ there is a large degree of internal rivalry in the industry‚ with a very strong cross-price elasticity present in the industry. This encourages low prices due to a strong degree of substitution and gives consumers back some power. 2) To what extent do purchase
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SERVICES‚ BECAUSE MOST AIRPORT RESTAURANTS ARE SELF-SERVICE‚ WHICH MEANS CUSTOMERS HAVE TO CLEAN THEIR TABLE AFTER THEY FINISHED THEIR MEALS. ACCORDING TO MOST TRAVELERS HAVE A LIMITED AMOUNT OF TIME FOR THEIR MEALS‚ MANY FAST-FOOD RESTAURANTS LIKE BURGER KING‚ KFC AND MCDONALD’S BECOME THE MOST POPULAR AIRPORT RESTAURANTS IN THE WORLD‚ WHICH PROVIDE TASTY FAST-FOOD TO TRAVELERS. DOWNTOWN RESTAURANTS SUPPLY TASTY AND DIVERSITY TYPES OF FOOD TO URBAN RESIDENTS. MOST DOWNTOWN RESTAURANTS FOCUS THEIR TARGET
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