Brief History of Jollibee Food Corporation The Jollibee Food Corporation was founded by Tony Tan Caktiong and his family. And did you know that the Jollibee Food Corporation wasn’t selling fast food back in the days‚ instead they sell ice creams‚ and it was named as Jolibe. But after sometime‚ they decided on getting the services of a management consultant in the person of Manuel C. Lumba. Lumba suggested that to shift their business of ice cream parlor to hamburgers after his studies showed that
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losses in sales due to their failure to re-invent themselves. They can model themselves after corporation like McDonald’s who stay true to their roots but still have a youthful approach to their marketing styles. STRENGTHS McDonald’s strategic issue is to consistently increase shareholder value through the growth of profits and market share in the fast food industry. McDonald’s greatest strengths is introducing fast food into people minds and becoming part of American’s culture. In addition
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option. In order to successfully make these changes McDonald’s hired a research group to conduct an extensive research and present them with a cost effective solution. The Research Questions The questions the company had to look into to resolve this issue was: * How can they make the meals for the children healthier while maintaining the convenience that fast food is known for? * How can they cut the calories from their existing meals? * How can they make healthy food desirable to children
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Recommendation Benihana restaurants have been amassing great success for many years‚ however there are several recommendations that could create even more success and profitability for them. Benihana should consider expanding into high-end hotel chains while maintain management control. They should terminate the use of franchises as well as the idea of a fast food chain. Benihana also should avoid focusing on targeting the younger generation. In order to help improve the size of their customer
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satisfaction can be looked at as a major marketing-related issue. Customer satisfaction is a term used to describe the positive emotions resulting from using a product/service in a way that met the customer ’s expectations regarding to this product (WTO‚ 1985; Pizam & Ellis 1999). This concept can be described sometimes as the heart of marketing and companies are realizing its importance and trying to improve their techniques regarding to this issue. According to Khan‚ satisfied customers will eventually
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McDonald’s Case Analysis Lera Ford BUSN412 Business Policy October 19‚ 2011 CASE ANALYSIS McDonald’s COMPANY NAME: McDonald’s INDUSTRY: Fast Food COMPANY WEBSITE: (www.mcdonalds.com) COMPANY BACKGROUND: Richard and Maurice McDonald started the first restaurant to sell hamburgers‚ fries‚ and milk shakes. Then Ray A. Kroc opens his first McDonalds and decides that he could make more money by selling them milk-shake mixers. (Dess‚ 2010). Overtime they were able to continue to profit
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Bob Evans Farms‚ inc.‚ a food company with $1.75 billion assets‚ is known to us with operating Bob Evans restaurant‚ a full-service restaurant company‚ which also owns Mimi’s Café and produces convenience food items sold at grocery stores. This business started in 1948 when Bob Evans‚ the founder of the company‚ began to make and serve sausage in Ohio. In 1962‚ the first Bob Evans restaurant opened‚ and in July 2004‚ the company began to do business as Mimi’s Café. Now‚ almost 600 restaurants have
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their daily life. PEST ANALYSIS POLITICAL Political situation in Bahawalpur is very good and peaceful. Currently government are controlling the marketing of fast food restaurant because of health concern such as cardiovascular and cholesterol issue and obesity among the young and children in the country. Governments also control the license given to open the fast food restaurant and other business regulation needs to follow such as for a franchise business. Good relationship with government in
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order to achieve a high level of adaptability to these ever-changing dynamics‚ they place a heavy emphasis on building strong teams and incorporating a value of teamwork. “We’re a very team-based environment. Therefore‚ whenever we have a business issue‚ our natural inclination is to put together a team of people to look at it. It’s typically cross-functional and in some cases cross-geographic as well. This focus on team goes back to the restaurants. All you have to do is walk into a restaurant during
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OpenTable Case study Team Please review the open table case study on page 338-340 in your book. Please answer the four questions on page 340 so we can discuss this case as a group! 1. Why will OpenTable competitors have a difficult time competing against OpenTable? The OpenTable competitors have a difficult time competing against OpenTable because of the popularity of the website for making reservations online. Second‚ OpenTable‚ through its Web site‚ Mobile web‚ Mobile app‚ provides a fast and efficient
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