1. Who is BK’s target audience and what are its communication objectives for that audience? ▪ Bk’s target audience is the teenaged youngsters. ▪ Its communication objective was primarily: - To increase the market share by increasing brand image in front of consumers - To target larger consumer segment - To project itself as high quality and premium brand 2. Why is viral or buzz marketing effective? Analyze the design of the subservient chicken site’s message
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“A BLOW A KISS ” BY -TIM WINTON Unless you are going to integrate and comment upon the graphics or the quote why are they included? “STORIES ARE NOT MIRRORS OF THE REAL WORLD . THEY ARE CONSTRUCTION OF THE REALITY “ What Of what are individuals identities framed of ? Its It is their house ‚ parents or‚ religion? ‚dDoes it define and shape the action‚ or the ability of individuals to think ‚ reason and give an opinion
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loyalty as publicly as McDonald’s and Burger King. The rivalry dates back to the mid-20th century as both companies emerged on the national scene‚ battling for territory and franchisees. The burger business is all about share of stomach. There are only so many ways you can innovate when it comes to a hamburger‚ so copying competitors’ ideas is standard practice. Take the Big Mac‚ which was launched in 1968 as McDonald’s answer to the Whopper. Burger King introduced the Whopper in 1957 when‚ after
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STADIA ll JULIE MEHRETU (2004) Ethiopian artist Julie Mehretu was born in 1970 in Addis Ababa‚ Ethiopia. She lives and works in New York‚ she operates with abstract detail in her large-scale paintings to create an architectural sense of perspective. One of her most notable piece‚ Stadia ll‚ created in 2004. The piece helped me visualize how there are different mass show two dimensions of history and how is can all be hidden in different forms at times. Her experimentation with abstraction explores
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A Blow‚ A Kiss A blow‚ A kiss by Tim Winton is about a man who gets to motor accident and it so happens that this two males (father and son) saw the accident. So they helps the injured man‚ while the dad went to find a telephone booth nearby‚ the son‚ Albie‚ stayed and comforted the man. The man was loosing too much blood and close to dying‚ so they had no choice but to bring the injured man to its father. They found the dad in a pub late at night. As Albie’s dad showed what had happened to the
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How to make your very own etag burger Etag‚ a way of preserving meat is one of the most loved proteins of the Igorots. Some say it looks like tapa (smoked ham). Others would compare it to Ilocos’s bagnet (their own version of chicharon). Contrary to its meat counterparts‚ etag smells brackish. It has a strong burnt moss odor with a pinch of pungent fishy smell. And has a potent salty and smoky flavor. Innasin‚ the other term for etag is derived from the Bontoc/Igorot term inassinan or salted
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3. LL Bean utilizes a probability distribution methodology to help predict the optimal order size of a specific item. The probability distribution is driven by a series of calculations that will predict forecast errors. One of the major concerns is that LL Bean tends to order more inventory than what was predicted in the frozen forecast. Their logic for doing this is that the cost of understocking exceeds the cost of overstocking. According to Marck Fasold (CFO)‚ this methodology leads to major discrepancies
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SWOT Analysis for Burger King & Tim Horton’s Burger King-Tim Horton’s Internal Factor Evaluation Strengths Weight Rating Weighted Score Tim Horton’s revenue 0.08 4 0.32 Tim Horton’s same-store sales growth 0.09 4 0.36 Tim Horton’s market shares in Canada (70% baked goods‚ 75% coffee) 0.09 4 0.36 Burger King size 0.05 3 0.15 Tim Horton’s brand image 0.09 4 0.36 Burger King’s brand recognition 0.04 3 0.12 Tim Horton’s healthier options 0.07 3 0.21 Burger King’s tax savings of 8.5% (moving headquarters
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LL Beans Please submit your analysis of this case. In addition‚ be prepared to discuss your analysis in class. 1. How significant (quantitatively) of a problem is the mismatch between supply and demand for LL Bean? As per the historical series and its associated statistical description (see graph below)‚ we can observe that there is a significant spread between the A/F ratios sine the standard deviation equals 1/3 of the mean. Besides in cases‚ there is mismatch beyond 50% between the forecast
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would be the ones to sell it. But now‚ two years shy of Kroc ’s benchmark for the far-off future‚ that goal seems less assured than ever. Forget for a moment all the recent talk about Burger King Corp. and Wendy ’s International Inc. stealing customers from McDonald ’s. With a 42% share of the U.S. fast-food burger market‚ McDonald ’s still easily outpaces its rivals. Nonetheless‚ the problems under the famous Golden Arches are far more serious than a failed Arch Deluxe here or a french-fry war there
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