1. Who is BK’s target audience and what are its communication objectives for that audience? ▪ Bk’s target audience is the teenaged youngsters. ▪ Its communication objective was primarily: - To increase the market share by increasing brand image in front of consumers - To target larger consumer segment - To project itself as high quality and premium brand 2. Why is viral or buzz marketing effective? Analyze the design of the subservient chicken site’s message
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“A BLOW A KISS ” BY -TIM WINTON Unless you are going to integrate and comment upon the graphics or the quote why are they included? “STORIES ARE NOT MIRRORS OF THE REAL WORLD . THEY ARE CONSTRUCTION OF THE REALITY “ What Of what are individuals identities framed of ? Its It is their house ‚ parents or‚ religion? ‚dDoes it define and shape the action‚ or the ability of individuals to think ‚ reason and give an opinion
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loyalty as publicly as McDonald’s and Burger King. The rivalry dates back to the mid-20th century as both companies emerged on the national scene‚ battling for territory and franchisees. The burger business is all about share of stomach. There are only so many ways you can innovate when it comes to a hamburger‚ so copying competitors’ ideas is standard practice. Take the Big Mac‚ which was launched in 1968 as McDonald’s answer to the Whopper. Burger King introduced the Whopper in 1957 when‚ after
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A Blow‚ A Kiss A blow‚ A kiss by Tim Winton is about a man who gets to motor accident and it so happens that this two males (father and son) saw the accident. So they helps the injured man‚ while the dad went to find a telephone booth nearby‚ the son‚ Albie‚ stayed and comforted the man. The man was loosing too much blood and close to dying‚ so they had no choice but to bring the injured man to its father. They found the dad in a pub late at night. As Albie’s dad showed what had happened to the
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How to make your very own etag burger Etag‚ a way of preserving meat is one of the most loved proteins of the Igorots. Some say it looks like tapa (smoked ham). Others would compare it to Ilocos’s bagnet (their own version of chicharon). Contrary to its meat counterparts‚ etag smells brackish. It has a strong burnt moss odor with a pinch of pungent fishy smell. And has a potent salty and smoky flavor. Innasin‚ the other term for etag is derived from the Bontoc/Igorot term inassinan or salted
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SWOT Analysis for Burger King & Tim Horton’s Burger King-Tim Horton’s Internal Factor Evaluation Strengths Weight Rating Weighted Score Tim Horton’s revenue 0.08 4 0.32 Tim Horton’s same-store sales growth 0.09 4 0.36 Tim Horton’s market shares in Canada (70% baked goods‚ 75% coffee) 0.09 4 0.36 Burger King size 0.05 3 0.15 Tim Horton’s brand image 0.09 4 0.36 Burger King’s brand recognition 0.04 3 0.12 Tim Horton’s healthier options 0.07 3 0.21 Burger King’s tax savings of 8.5% (moving headquarters
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would be the ones to sell it. But now‚ two years shy of Kroc ’s benchmark for the far-off future‚ that goal seems less assured than ever. Forget for a moment all the recent talk about Burger King Corp. and Wendy ’s International Inc. stealing customers from McDonald ’s. With a 42% share of the U.S. fast-food burger market‚ McDonald ’s still easily outpaces its rivals. Nonetheless‚ the problems under the famous Golden Arches are far more serious than a failed Arch Deluxe here or a french-fry war there
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Desire—The Viper in your mind By reading the short stories” A&P” and “The Lottery Ticker”‚ it is evident that both of them talk about the power and the negative effect of desire. In some situations‚ desire or emotional thoughts may impair people’s judgments‚ and even lead to some negative consequences. The character development in both stories highlights the power of desire and how desire makes people impetuous‚ They get influenced by the strong feeling deep down inside‚ For instance‚ in the
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The Dust Bowl was the name given to the Great Plains region devastated by drought in 1930s depression-ridden America. The 150‚000-square-mile area‚ encompassing the Oklahoma and Texas panhandles and neighboring sections of Kansas‚ Colorado‚ and New Mexico‚ has little rainfall‚ light soil‚ and high winds‚ a potentially destructive combination. When drought struck from 1934 to 1937‚ the soil lacked the stronger root system of grass as an anchor‚ so the winds easily picked up the loose topsoil and swirled
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300W Protest Song ‚ Artist Blow up the pokies – The Whitlams “Blow up the pokies” was released in 2000 written by Tim Freedman‚ the lead singer of “The Whitlams”. As the name suggests he is writing about gambling issues in general but also more specifically Sydney. It is obvious that he is singing about Sydney due to his context of living on the Northern beaches throughout his life and their whole band is based in Sydney‚ furthermore the Album in which the song was released in
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