Level Three Examination February 2010 MK325: Marketing Communications 1 ____________________________________________________________ ________________ Instructions: Time allowed: 3 Hours Rubric: You are required to answer FOUR questions from a total of EIGHT Nature of examination: unseen Allowable material: none Question 1 Due to the recession‚ your Finance Director wants to cut the advertising budget for the FMCG brand you have responsibility for
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Marketing Communication Analysis #3 Fancy Feast Michele M. Chenette Excelsior College Abstract Cats have been known to delight their owners for many years. A recent study indicated cat owners are less likely to die of a heart attack or stroke than people who do not own cats. (McClatchy Newspapers‚ 2008). While that statistic is interesting‚ people do not adopt cats because of their health benefits. Many people‚ like me‚ are life long ailurophiles. We just cannot get
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day King Minos was a very powerful man. This one town called Athens and every year he would go to war with them. So they made a deal with the king that if he stopped the war with them they would 7 kids every year to his maze where he had his monster very hungry for humans. So the King liked the deal and went on with it and said yes. That was a very sad day for the Athens and cried every year when they had to send 7 kids who tried to kill this monster but never came back. So one says the Kings son
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went to a place called Juicy Burger Land. They went in the morning. When they got there‚ Zim exclaimed excitedly‚ “Yeaaah! Everything is made out of burgers.” Zim and Sim loved burgers‚ so they almost ate all of them. They ate until their tummies got as big as the sun. Zim and Sim couldn’t move because they were too heavy and big‚ so Lim and Kim had to tickle Zim and Sims’s armpits with a feather because that was their ticklish spot. Then‚ all of a sudden‚ burgers came flying out of Zim and Sim’s
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Once a king is dead another shall take his place‚ as has been repeated throughout history. No different was the succession of the great King Darius after his death‚ his son Xerxes comes to power‚ to take his father’s place and rule the vast empire of Persia. What makes the rise to prominence of Xerxes so controversial is that Xerxes is the third born son of Darius which would normally name him third in line in competition with his two older brothers. So why was the third born son Xerxes chosen over
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Mos Burger¡¦s Product Strategy Its image is associated with health and nature‚ which are also the weaknesses of McDonald¡¦s. While McDonald¡¦s burgers have reached mature stage‚ Mos Burger launches unique burgers like ¡§Mos Rice Burger¡¨ and ¡§Takumi Burger¡¨ which captures lots of attention. Thus‚ in terms of product‚ McDonald¡¦s faces great challenge from Mos Burger. Mos Burger¡¦s Pricing Startegy The price of Mos Burger is relatively high compared with McDonald¡¦s. However‚ as it is in the
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the Teen Burger Direct Materials cost $1.50 per burger. A day with one thousand burgers sold would cost of $1500 dollars. In comparison‚ a day with two thousand burgers sold would cost $3000 dollars. While the cost per Teen Burger remains constant the total cost per day varies with the output each given day. Electricity costs would increase in the same fashion as each time a burger is cooked the usage of electricity for heating would increase. Assuming four cooks can produce 1000 Teen Burgers‚ five
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Chapter 3: Contingency Approaches to Leadership Your Leadership Challenge After studying this chapter‚ you should be able to: • Understand how leadership is often contingent on people and situations. • Apply Fiedler’s contingency model to key relationships among leader style‚ situational favorability‚ and group task performance. • Apply Hersey and Blanchard’s situational theory of leader style to the level of follower readiness. • Explain the path–goal theory of leadership.
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space which can pave the way for them to sneak in the minds of the consumers. Once settled in they begin playing with the brain eventually creating and modifying concepts called “needs” which would have never existed. The traditional concept of marketing was only about sales or meeting the “current needs” of a consumer. But the same cannot be felt‚ today with the number of firms on the rise in the same industry‚ state and even the same street. Everyone is in a race either to: * Capture a customer
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environment and internal environment. Other than that I also have find out their STP (segmentation‚ position and target). The main reason I do this research it is because I want to know more the market situation at Miri and want to the how to do the marketing analysis. 1.1 Company background Mr Yong Wan Kiong‚ the head chef and owner of Boulevard Restaurant‚ was running Boulevard Restaurant in 1996‚ at Boulevard Shopping Centre. It is famous by the fantastic service and quality foods. The
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