Principle of Management 303 SWOT ANALYSIS Professor Kasongo “Burger King‚ the second-largest Burger chain in the United States‚ behind McDonald’s according to (Velasco‚ S. 2012)”. Burger King Corporation was founded in 1954 by James Mclamore and Daniel Edgerton‚ beginning the Burger King legacy of flame broiled beef and commitments to quality ingredients and friendly service (Burger King 2012). Burger King continues to make a positive impact in the community through their vision for food‚
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Burger King SWOT Analysis Strength: Burger King serves a lot of burgers that is typically not available in other fast foodrestaurant. Some of the examples are‚ BK Mushroom Swiss which serves beef patty and topped withmushroom sautéed sauce‚ Grilled Chicken burger which is prepared by grilling the chicken patty andothers. Most of the burgers prepared in Burger King are cooked by properly grilling them over fire.Burger King also serve varieties of side dishes in their restaurants such as mozzarella
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Corporations and Burger King Corporation operate in the highly competitive and growing fast food industry. In a fierce battle to capture market share both companies operate in an environment of tight controls and clearly defined operations strategies. While McDonald’s has opted to offer a standardized product to its customers‚ Burger King has attempted to capture market share by offering its customers the flexibility to customize. The advertising slogans‚ Have It Your Way by Burger King vs We Do It All
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Services‚ Quality and Customer’s Satisfaction Survey (Burger King) Your opinion will help to improve the services at …….. Please Take a Moment To Answer These Questions: 1. How often do you visit Burger King? Daily 4 Times a Week 3 Times a Week 2 Times a Week Once a Week 2. When do you likely visit Burger King? 10:30 am - 1 pm 1pm - 4:30 pm 4:30 pm - 8:30 pm 8:30pm -11:30pm 3. How would you rate your overall satisfaction with this restaurant (BK)? Very Satisfied
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design can be implemented in Burger King? PAGEREF _Toc376463274 \h 33. Practice 2 PAGEREF _Toc376463275 \h 33.1 Explanation of training and development PAGEREF _Toc376463276 \h 43.2 How and why training and developing can be implemented in Burger King? PAGEREF _Toc376463277 \h 44. Practice3 Performance management PAGEREF _Toc376463278 \h 54.1 Explanation of performance management. PAGEREF _Toc376463279 \h 54.2 How and why performance management can be implemented in Burger King? PAGEREF _Toc376463280 \h
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Pages (479 Words) | 4024 Views | 2 rating(s) Report | This is a Premium essay Sign Up to access full essay Cheese Burger McDonald’s vs. Burger king Introduction: Everyone love’s hamburgers (unless they’re vegetarians)‚ in America more than 130 hamburgers are sold by second. In Ecuador we have 2 big representative brands of American’s hamburgers‚ burger king and McDonalds‚ they offer a huge variety of hamburgers‚ sandwiches‚ salads and desserts‚ but they are both known because of
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KEY EXTERNAL FACTORS |WEIGHT |RATING |WEIGHTED SCORE | | |Opportunities | | | | |1. Population of children had increase. |0.05 |3 |0.15 | |2. Standard of socialization has increase. |0.20 |4 |0.80 | |3. Career opportunity.
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Burger King vs. McDonald’s Burger King and McDonald’s are two of the most popular fast food restaurants and have been in competition for years. Both of the restaurants have been in business for over 50 years‚ though Burger King was started before McDonald’s. Burger King was established in 1953 as Insta-Burger based in Florida. The company ran into financial issues and was bought out by David Edgerton and James McLamore in 1954‚ and the name was then changed to Burger King and a year later‚ the king
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highlighting the gaps that exist and need to be filled. Gap analysis forces a company to reflect on who it is and ask who they want to be in the future. Where is your company now? Burger King Holdings‚ Inc. was founded in 1953. Burger King is the world’s number 2 hamburger chains after McDonalds. By the early 2000s Burger King is a little left behind. Years of under-investment left it struggling in its rival’s shadow by the early2000s. Although a lot of consumers agree that it meals taste better than
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Introduction about Burger King Vietnam Burger King‚ founded in 1954 by James McLamore and David Edgerton‚ is one of the largest fast food chains company in the world. Its menu has not only basic hamburger but also many none – hamburger sandwiches including chicken‚ fish. At the end of the year 2012‚ Burger King has 12‚997 restaurants over 86 countries. Most of them were owned by its franchisees. Burger King Vietnam is also a franchise business model. Two stores of Burger King were opened in Tan
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