course they want to be at the top of the market but they are already there‚ so I don’t feel that it is very challenging for the size of the company to not have more leading to where it would like to go in the future Burger King Mission Statement The second company I choose is Burger King. While reading through their mission statement I felt the focus was on the business. It said they were here to provide quick service‚ try to exceed our competitors‚ conduct business
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food. Moreover‚ different country has different eating behavior. In western country such as USA‚ people are willing to eat potato and hamburger. But in China‚ people prefer rice more than hamburger and potato. Few years ago‚ McDonald promoted rice burger‚ and now is promoting rice for dinner. For my point of view‚ it is really strange and hardly to say it is delicious. Technological Factor: In Fast food industry‚ technology seems not affect so much to the company. However‚
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Australian Fast Food Franchise of Burger King. It is a sole subordinate of Competitive Foods Australia which is owned by Jack Cowin. All the Burger King/ Hungry Jack’s restaurants that exist in Australia are owned and managed by this organization Hungry Jacks. This company is greatly known for licensing new operators‚ opening new stores and performing standards far better than the franchised locations in the country. Hungry Jacks is the second largest franchise of Burger King as over 300 locations exist
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SWOT analysis of McDonalds. Having one of the most favorite burgers in the world‚ McDonalds is a brand which will hardly be missed by anyone. The SWOT of Mcdonalds discusses the reasons that the firm has been able to achieve this height of fame‚ and why‚ be it breakfast‚ lunch or dinner‚ people may prefer the local McDonalds STRENGTH Brand Equity…world-wide 42% of US fast-food hamburger business Consistency of food Successful items: Fries‚ Happy Meal‚ Big Mac‚ Egg McMuffin‚ Promotions Overseas
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Place: Strategic location of most McDonald fast-food outlet is found in populated and easily accessible areas (e.g.; retail areas‚ airports‚ busy street) or most certainly locating closely where its top 3 competitors are also doing business e.g.; Burger King‚ Subway etc.. 4. Promotion: McDonald has engaged in many short-term incentives for consumer promotion through limited value menus‚ promotional games to promote old/new items on the menu e.g.; Happy Meal toys‚ Big Mac Hockey Contest‚ card games
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Burger King’s grand strategyWhat are grand strategies? Grand strategies are comprehensive‚ long term plan of essential actions by which a firm plans to achieve its major objectives. Key factors of this strategy may include market‚ product‚ and organization development through acquisition‚ divestiture‚ diversification‚ joint ventures‚ or strategy alliances. There are three types of company implementing grand strategies‚ growth strategy‚ stability strategy and defensive strategy. Our company ‘Burger
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McDonald’s realized that specific targets are necessary to measure the performance of speed; therefore‚ they continuously take relevant measurements to compare actual performance with desired targets. From the customers order‚ to the making of the burger‚ and till the customer leaves the restaurant‚ speed is a key factor in McDonald’s operation strategy. To reduce the amount of time it takes to provide services‚ the company uses standardized training processes for its employees and new drive-thru
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Alex R. Petersen Developing Good Business Sense February 5‚ 2011 BUS/210 The three companies that I chose to do are one fast food restaurant‚ one department store‚ and one family restaurant. The fast food restaurant that I chose is Burger King. This is a very developed fast food chain through out the United States. For the department store I chose to look at Wal-Mart. For the family restaurant I decided to look at the Olive Garden to see how it runs. There are many differences in operation
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following fast-food restaurants. Never heard of it A little familiar with it Somewhat familiar with it Familiar with it Very familiar with it 3. ARBY’S 1 2 3 4 5 4. BOJANGLES 1 2 3 4 5 5. HARDEE’S 1 2 3 4 5 6. BURGER KING 1 2 3 4 5 7. CHECKERS 1 2 3 4 5 8. McDONALD’S 1 2 3 4 5 9. WENDY’S 1 2 3 4 5 10. WHITE CASTLE 1 2 3 4 5 11. KENTUCKY FRIED CHICKEN 1 2 3 4 5 12. FIVE GUYS 1 2 3 4 5 13. SONIC 1 2 3 4 5 14.
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BCG Matrix of KFC KFC’s parent company is Yum! Brands‚ Inc.‚ the world’s largest restaurant company in terms of system restaurants‚ with more than 37‚000 locations in more than 120 countries and territories and employing more than one million associates. Yum! is ranked number 239 on the Fortune 500 List‚ with revenues exceeding $11 billion in 2008. Therefore‚ KFC is well-known in the world; the market growth of KFC is low which mean the market would hard to grow anymore. KFC is in the ‘Cash Cows’
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