"Burger king positioning statement" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 2 of 50 - About 500 Essays
  • Powerful Essays

    Burger King

    • 1310 Words
    • 6 Pages

    Information Burger King was founded in 1954 in Miami‚ Florida by James McLamore and David Edgerton. There are more than 11‚000 globally in more than 60 countries. In 1957 the WHOPPER is their most famous menu item‚ and has been their signature item ever since. In 1958 the Burger King Corporation aired their first television campaign. Then in 1963 two restaurants opened in Puerto Rico for their very first international market. 1975 was the introduction of the “Drive-thru service” in the U.S. Burger King

    Premium Burger King Hamburger Fast food

    • 1310 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    burger king

    • 876 Words
    • 4 Pages

    Background According to Burger King’s 2012 Annual Report‚ Burger King Worldwide‚ Inc. (Burger King) is a Delaware corporation formed on April 2‚ 2012 and the indirect parent of Burger King Corporation‚ a Florida corporation that franchises and operates fast food hamburger restaurants‚ principally under the Burger King brand. The company is the world’s second largest fast food hamburger restaurant (FFHR) based on total number of restaurants. As of December 31‚ 2012‚ Burger King owned or franchised a

    Premium Burger King Fast food

    • 876 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Burger King

    • 1179 Words
    • 5 Pages

    Case Study: Burger King Beefs Up By Janet Mosha Burger King is the world’s largest chain of flame-broiled fast food restaurants. Its core competency is its flame-broiled burgers; whereas other fast food hamburger joints serve fried burgers or no burgers at all‚ Burger King offers the unique flame-broiled burgers with any options that a customer might like‚ consumers have the benefit of having a burger they cannot find elsewhere. Initially Burger King only sold burgers‚ fries‚ shakes‚ and sodas;

    Premium Burger King Hamburger Fast food

    • 1179 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Burger King

    • 1606 Words
    • 7 Pages

    doesn’t sound like Burger King. There’s a quiet whir of blenders crafting made-to-order smoothies with real strawberry‚ banana and mango pieces. Nor does it taste like Burger King. Not when one of its three new salads is topped with tangy apple slices and dried cranberries‚ and covered in an apple cider vinaigrette. You can even get made-to-order frappés. • PHOTOS: See Burger King’s new food and look • VIDEO: People check out Burger King’s new menu But this is Burger King‚ all right — with

    Premium Burger King

    • 1606 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Burger-King

    • 1080 Words
    • 5 Pages

    Burger King reinvents flame broiling The fast food chain is testing a new broiler designed to save time‚ energy‚ and money‚ and - some say - makes the Whopper taste better. Fortune’s Matt Boyle reports. By Matthew Boyle‚ Fortune writer October 12 2007: 1:44 PM EDT NEW YORK (Fortune) -- At Burger King‚ flame broiling will never be the same again. After spending three years in development‚ the number-two fast food chain is quietly rolling out powerful new broilers that reduce utility costs

    Premium Burger King Hamburger Fast food

    • 1080 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    burger king

    • 351 Words
    • 2 Pages

    What are the target markets? Of burger king Burger King Rebrands: New Colors‚ More Quality‚ Less King Last week‚ McDonald’s basically told activists against childhood obesity to go jump in a burning hot Fryolater if they thought they were going to get rid of Ronald McDonald. This week‚ Burger King and its new ad agency are telling its mascot to take a vacation. In fact‚ Burger King is getting a much bigger change than giving the guy with beard and crown a rest. TheMiami Herald reports that

    Premium Target market Salad Hamburger

    • 351 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Burger king

    • 3604 Words
    • 15 Pages

    C HAP T ER 12 An intriguing possibility is the near-officeless headquarters for international companies. Technology may permit more people to work from anywhere as they e- mail and teleconference with their colleagues‚ customers‚ and suppliers elsewhere. Thus they can live anywhere in the world and work from their homes‚ as is already occurring within some professions.62 However‚ if people can work from their homes‚ they may move their homes where they want to live rather than living

    Premium Burger King Fast food restaurant Colombia

    • 3604 Words
    • 15 Pages
    Powerful Essays
  • Satisfactory Essays

    Burger King

    • 507 Words
    • 3 Pages

    Burger King Beefs Up Global Operations Gregory Peavy Columbia Southern University Burger King is the world ’s largest flame- broiled fast food restaurant chain. The first Burger King was called” Insta Burger King” opened in 1954 in a Miami‚ Florida suburb. In 2009 burger king operated about 12‚000 restaurants in all 50 states and in 74 countries and U. S. territories worldwide through a combination of company owned and franchised operations

    Premium Burger King Fast food

    • 507 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    burger king

    • 3395 Words
    • 14 Pages

    Burger King: Promoting a Food Fight I. Introduction Today‚ Burger King Corporation‚ as the fourth largest fast food restaurant chain overall after “Yum! Brands” (34‚000 locations)‚ McDonald’s (31‚000 locations) and Subway (28‚400 locations)‚ owned or franchised a total of 12‚174 restaurants in 76 countries‚ of which 1‚387 restaurants were BK Co.’s restaurants and 10‚787 were owned by its franchisees. The two main successful factors of BK are market expansion by strong franchising

    Premium Burger King Hamburger Fast food

    • 3395 Words
    • 14 Pages
    Powerful Essays
  • Better Essays

    Burger King

    • 1603 Words
    • 7 Pages

    Working groups and team This essay is going to examine the difference between the work environment in IKEA and Burger King. Some organisational or business functions are too large for individuals to carry out. Therefore groups are essential features of any organisation. A work group is a collection of people who share some of the following characteristics: definable membership‚ group consciousness‚ interdependence. (Mullins 2008‚218) Teams occur when a number of people have a common goal though

    Premium Motivation

    • 1603 Words
    • 7 Pages
    Better Essays
Page 1 2 3 4 5 6 7 8 9 50