PESTEL Analysis of MaCdonalds 1. OVERVIEW McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants‚ serving around 68 million customers daily in 119 countries. Headquartered in the United States‚ the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent
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world’s largest chain of hamburger fast food restaurants. McDonald’s headquartered is in the United States and was founded by Ray Kroc in year 1955 after he purchased the rights to a small hamburger chain operated by the eponymous Richard and Maurice McDonald. McDonald’s first filed for a U.S. trademark on the name McDonald’s on May 4‚ 1961‚ with the description “Drive-In Restaurant Services”. McDonald’s major products are hamburgers‚ different types of meat sandwiches French fries‚ soft
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activate the behavior. Initiative taken by McDonald to motivate its employees(Malaysia) The initiatives taken by McDonald Malaysia to motivate its employees are McDonald Malaysia will honor special service awards to their employees who have been with the company at least five years. McDonald Malaysia will award 5th year‚ 10th year‚ 15th year‚ and 20th year service award to their employees. For their employees who work for 20th year in McDonald Malaysia will award a RM5‚ 000 cash‚ McDonald’s
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Analysis on the McDonalds advertisement We have recently been studying the McDonalds advertisement where they have stated that they are helping Aussie families and the future sports stars of tomorrow. They tell us that they are hand in hand with Australian families‚ but they only say that because they want more families to go to their local McDonalds store. But are they really helping the sports stars. Yes of course they are but they aren’t really helping out as much as they say. Yeah they do
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Contents 1. Introduction 1.1 History of McDonald’s 1.2 Philosophy of the company 2. Task 1: SWOT Analysis 2.1 Strengths 2.2 Weakness 2.3 Opportunities 2.4 Threats 3. Task 2: McDonald’s Plan to Win Strategy 3.1 Implementation of key elements new Strategies 3.2 SWOT Analysis and Plan to Win 4. Task 3: McDonald’s 2003-2009 Strategy 4.1 McDonald’s Dynamic Strategy 4.2 Strategies Comparison 5. Task 4: McDonald’s Competitors 5.1 Wendy’s
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McDonalds SWOT analysis 2013 Strengths Location‚ commercial/high density areas. Efficiency & speed. Reasonably priced menu. Standard/ quality/ reliability. Friendly customer orientated staff. Largest fast food market share in the world. Children targeting. Weaknesses Negative publicity Unhealthy food menu. High employee turnover. Competition. Opportunities Maturity → New markets Home delivery service. Threats Other local fast food chains. Lawsuits against McDonalds. Strengths
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MARKETING ACTVITIES SEMESTER 1‚ 2012 ASSIGNMENT 1 Company Chosen: McDonald’s Industry: Hospitality Founded: May 15 1940 Founder: Richard & Maurice McDonald Headquarters: Oak Brook‚ Illinois‚ US No. of Locations: 30000+ Worldwide Area Served: Worldwide Products: Fast Food P.E.S.T Analysis Political Factors The individual operations of McDonalds are influenced by the individual state and country policies by each government. E.g. there are certain some states in Europe and the US wont allow fast
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Fujitsu Philippines‚ Inc. (FPI). Inevitable recourse With over 180 company-owned branches nationwide‚ McDonald’s was having difficulty in managing its different hardware and software store systems. According to Executive Vice - President Kenneth S. Yang‚ it is not the nature of the company to put up an IT unit‚ hence the decision to follow the model of a Help Desk was an inevitable recourse. Moreover‚ this is going to be cost-effective for the company. "Initially‚ about six years ago‚ McDonald’s
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INTRODUCTION: McDonald’s Corporation is the largest fast-food operator in the World and was originally formed in 1955 after Ray Kroc pitched the idea of opening up several restaurants based on the original owned by Dick and Mac McDonald. McDonald’s went public in 1965 and introduced its flagship product‚ the Big Mac‚ in 1968. Today‚ McDonald’s operates more than 30‚000 restaurants in over 100 countries and have one of the world’s most widely known brand names. McDonald’s sales hit $57 billion
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McDonalds Corporation Franchesca Luther Emma Padayachy Luigi Germaine Montel Kurz Aaron Vielle Class of D1A CONTENT HISTORICAL BACKGROUND The business began in 1940‚ with a restaurant opened by brothers RICHARD AND MAURICE MCDONALD at 1398 North E Street at West 14th Street in San Bernardino‚ California. WikiMiniAtlas Their introduction of the Speedee Service System‚ in 1948 furthered the principles of the modern fast food restaurant the White Castle hamburger chain
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