Case 1-Ramly Burger Question 1 What are the likely advantages of Ramly Burger of using the agents as its main distributor especially to large retailers? In understanding marketing channels‚ it is important to know the reasons for the existence of channel structures. These structures typically called intermediaries because they stand between production on one side and consumption on the other. Intermediaries also known as an agent. Channels evolve through the need for specialized functions which
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possibility a- If you see it as a Vegetables on absent of Veggie Burger the consumer behavior response as similarity‚ Burger made from vegetable similar to the original burger b- If you see it as a cow from vegetable on absent of veggie burger the consumer behavior response as opposite healthy food component c- If you see it as a Toys from vegetables on a cow form (Image Presented toy of vegetables on cow form on absent veggie burger) so it will be connection like example silk soy milk‚ sound
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MOS burger MOS burger services is trading as MOS burger‚ it is a fast-food restaurant chain that originated in Japan. It is now the second largest fast-food franchises in Japan after MacDonald’s and owns numerous overseas outlets over East Asia‚ including Singapore‚ Thailand and Indonesia.1 (Jimmy Wales‚ http://www.mosburger.com.sg) Nowadays‚ the MOS burger uses a bun made of rice mixed with barley and millet. This is different from MacDonald’s. In Singapore‚ MOS burger is also very popular. Many
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BURGER MACHINE INTRODUCTION Trying out Burgers at Burger machine is really easy; they are almost available in most common places where there are big places for a stall along highways and main roads around metro manila. Burger machine offers the cheapest alternatives to Fast food burgers. Their product is much cheaper‚ and you can sort of customize your burgers. The burgers they offer are in a hamburger bun (more commonly found in local bakeries or pastry shops) and their burgers are a bit thinner
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In-N-Out Burger 1. In-N-Out Burgers have broken all the rules and thanks to that their average per store sales eclipse those of McDonald’s. With that said‚ In-N-Out’s customers must really enjoy their burger in order to continue going back to the company. In-N-Out has not changed anything since day one and that is their way of keeping their customer’s well-being. As stated in the text‚ their philosophy till this day still remains the same; “Give customers the freshest‚ highest quality foods
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Marketing Mix for Burger King Steakhouse Burger Student’s Name: Angie Wang Student ID: YTHS24638 Teacher: Zack Phillips Due Date: 13th December 2013 Word Count: 1‚166 Table of Content Executive Summary 1 Introduction 1 Methods 2 Findings 2 Discussion 4 Conclusions and Recommendations 5 Reference List 6 Appendix A 7 Appendix B 8 Appendix C 9 Executive Summary This report aimed to analyze the marketing mix for Burger King Steakhouse Burger (BKSB)‚ and recommend
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Burger Machine Holdings Corporation‚ more commonly known as Burger Machine ‚ is one of the notable fastfood companies in the Philippines. It is a sub-company of the Gilmore Food Corporation. Unlike Jollibee and other burger chains‚ Burger Machine has always been retailing in outdoor stands instead of shops. History It was created in 1981 by Fe Esperanza S. Rodriguez and a sister who both planned to turn two old small buses into mobile stores‚ an idea they adapted from America. It was their fondness
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BURGERS Gold Standard: most desirable or best attributes of a product that is highly acceptable to the customer. TEMP: served hot 130 °¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬ F TEXTURE: Bun soft and spongy not dry and soggy‚ Patty tender and juicy not dry‚ Cheese moist not hard and crumbly‚ Tomato firm and juicy DONENESS/TASTE: Patty fully cooked‚ no burnt taste‚ bun without distinct fermented flavor‚ no off taste on any ingredients. APPEARANCE: Ingredients are complete and properly portioned‚ packaging used
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Dave’s Burgers Case Dave’s Burgers is striving to keep up with its competitors in the market. The company constructed drive-through windows at all of its locations in order to increase customer traffic. The company had continuous problems after installing these drive-through windows and actually lost some of its market share to its competitors. The management team selected three locations to test TQM methods. They discovered that the major problem was slow‚ erratic service at the drive-through windows
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Resources Capabilities Core Competencies How does it help Healthymagination? Did it fit? Jeff Immelt • Possess excellent leadership skills to provide a clear direction for the company in the expansion of Healthymagination. • Is decisive in making important decisions. He is competent in managing GE. • Is adventurous to come out with Healthymagination even though he knew that healthcare is not strength of GE. He has succeeded in utilizing GE’s available resources to promote Healthymagination.
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