Principle of Management 303 SWOT ANALYSIS Professor Kasongo “Burger King‚ the second-largest Burger chain in the United States‚ behind McDonald’s according to (Velasco‚ S. 2012)”. Burger King Corporation was founded in 1954 by James Mclamore and Daniel Edgerton‚ beginning the Burger King legacy of flame broiled beef and commitments to quality ingredients and friendly service (Burger King 2012). Burger King continues to make a positive impact in the community through their vision for food‚
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In 1969‚ Wendy’s was founded by Dave Thomas in Dublin‚ Ohio. Wendy’s is a fast food restaurant chains such as McDonald’s and Burger King. Now owned by a US corporation that Wendy’s International‚ Inc. Known for Frosty‚ or chilli con carne his illustrious in Wendy’s‚ a type of dairy desert. The specialty‚ burgers square‚ which is used instead of minced beef‚ frozen meat but fresh meat‚ while the sandwich was cooked to order is made. Directly‚ sandwich still new and hot. Wendy’s does not serve breakfast
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Services‚ Quality and Customer’s Satisfaction Survey (Burger King) Your opinion will help to improve the services at …….. Please Take a Moment To Answer These Questions: 1. How often do you visit Burger King? Daily 4 Times a Week 3 Times a Week 2 Times a Week Once a Week 2. When do you likely visit Burger King? 10:30 am - 1 pm 1pm - 4:30 pm 4:30 pm - 8:30 pm 8:30pm -11:30pm 3. How would you rate your overall satisfaction with this restaurant (BK)? Very Satisfied
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Burger King is the second largest fast food hamburger restaurant in the world. The company mainly competes against market leading Mc Donald’s restaurant and also Wendy’s rastaurant. The purpose of an external audit is to develope a finite list of opportunities that could benefit a firm and threats that should be adoided. (Business Policy & Strategy‚ 2010). External Forces also known as General Environment of a country can be separated into five divisions: 1. Economic forces 2. Social‚ cultural
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design can be implemented in Burger King? PAGEREF _Toc376463274 \h 33. Practice 2 PAGEREF _Toc376463275 \h 33.1 Explanation of training and development PAGEREF _Toc376463276 \h 43.2 How and why training and developing can be implemented in Burger King? PAGEREF _Toc376463277 \h 44. Practice3 Performance management PAGEREF _Toc376463278 \h 54.1 Explanation of performance management. PAGEREF _Toc376463279 \h 54.2 How and why performance management can be implemented in Burger King? PAGEREF _Toc376463280
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Introduction about Burger King Vietnam Burger King‚ founded in 1954 by James McLamore and David Edgerton‚ is one of the largest fast food chains company in the world. Its menu has not only basic hamburger but also many none – hamburger sandwiches including chicken‚ fish. At the end of the year 2012‚ Burger King has 12‚997 restaurants over 86 countries. Most of them were owned by its franchisees. Burger King Vietnam is also a franchise business model. Two stores of Burger King were opened in
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Burger King’s grand strategyWhat are grand strategies? Grand strategies are comprehensive‚ long term plan of essential actions by which a firm plans to achieve its major objectives. Key factors of this strategy may include market‚ product‚ and organization development through acquisition‚ divestiture‚ diversification‚ joint ventures‚ or strategy alliances. There are three types of company implementing grand strategies‚ growth strategy‚ stability strategy and defensive strategy. Our company ‘Burger
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two Burger King restaurants located in a suburban Atlanta market area to study the demand for its basic hamburger meal package–referred to as “Combination 1" on its menus. The two restaurants face competition in the Atlanta suburb from five other hamburger restaurants (three MacDonald’s and two Wendy’s restaurants) and three other restaurants serving “drive-through” fast food (a Taco Bell‚ a Kentucky Fried Chicken‚ and a small family-owned Chinese restaurant). The owner of the two Burger King
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Burger King‚ often abbreviated as BK‚ is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County‚ Florida‚ United States. The company began in 1953 as Insta-Burger King‚ a Jacksonville‚ Florida-based restaurant chain. After Insta-Burger King ran into financial difficulties in 1954‚ its two Miami-based franchisees‚ David Edgerton and James McLamore‚ purchased the company and renamed it Burger King. Over the next half century‚ the company would change hands
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makes competition a major focus. McDonalds however is far larger than most in the industry with 31‚000 outlets compared to its nearest hamburger competitor Burger King‚ with 11‚500 (Reuters‚ 2008). KFC (owned by 2nd largest competitor Yum! Brands (Yahoo7finance‚ 2008))‚ Burger King and countless others sell similar product to McDonalds‚ burgers‚ chips‚ drinks‚ combos and so on‚ so there is definitely strong competition for customers whom have a choice of places in which to buy
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