to speed renovations and the implementation of new technology‚ such as the self-ordering touchscreens being tested in about 250 locations. A company that adopt such an innovation will be guaranteed of a competitive edge in the market. For example‚ Burger King‚ Wendy’s‚ Subway‚ and Pizza Hut all have franchisees that own hundreds of location. But the largest MacDonald’s owner in the U.S.
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style and the various ways they build value for their customer base. The first Sonic store was opened in Shawnee‚ OK in 1953 as the Top-Hat Drive-In. The company later changed its name to Sonic in 1959. The restaurant opened originally as a burger and root beer stand and has progressively grown and developed throughout the years into the restaurant chain we know today. Sonic has incorporated several unique business ideas to remain relevant and successful in the fast food industry. The
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since the beginning as the success of the business has grown immensely. This is where the business will seek out to gain an increase in their income from the customers. For example‚ McDonalds have done this by selling two burgers for the price of one or even one pound per burger. This gains a lot of customers coming in and spending more as they assume they are getting value for their money plus more and no doubt that they actually like these offers McDonalds is so generously giving out. Growth is
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chosen are product quality and price. The product quality is the standard of the food that is acceptable to the consumer. We will measure the product quality based on the appearance of the food‚ texture‚ and its taste. For example‚ the shape of burger served‚ size of product compared to illustration‚ and the flavor whether it suit the taste bud of the customers. As for the price variable‚ it is the amount the customers have to pay in return of the product they get. It will be measured in term
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an increasingly varied diet Could diversify into a wider range of products Threats The threats that may occur could be A number of well-established‚ national fast food chains may remain the first choice for customers e.g. McDonald’s‚ Burger King A lot more people would want to eat healthier and turn to sandwiches and baguettes This is currently a growth area‚ so additional competitors could be attracted to the
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Chick-fil-A is a fast food restaurant based off of their founder’s‚ Truett Cathy‚ morals. Christianity was a key principal in Cathy’s idea of his ideal business. There are tons of businesses today who do not mix church and state‚ but Cathy had a different idea in mind. Although Chick-fil-A receives criticism for the morals they uphold‚ they have taken over America. According to Business Insider‚ Chick-fil-A has dominated America as over the majority of state’s favorite restaurant. As a Christian
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variation in the taste across stores. From 1996 to 1997 the brand recognition increased 23 percentage points from 44 to 66‚ meaning the brand was becoming increasingly aware to the American people. In Competition with Sonic are McDonalds‚ Burger King‚ and Wendy’s. These three companies operate on a much larger scale and are more expanded across the nation than Sonic. They all compete to offer a quick and delicious meal. However‚ Sonic offers a more diverse menu and the “Drive-In” experience
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delivering excellent customer service. Whilst MD has invested in employee training and values customer service within the organisation‚ this may be an area MD needs to strengthen on. This will help differentiate itself from competitors such as Wendy’s and Burger King and hence continue to hold its position within the market. 3. DEVELOPMENT and RECOMMENDATIONS FOR IMPLEMENTATION OF STRATEGIC OPTIONS Strategic options: Reduction of employee training spending (lowering employee turnover); Taking advantage
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Compare and contrast the five forces affecting the airline industry‚ the fast food industry‚ the beauty products industry‚ and the pharmaceutical industry (i) on a worldwide basis and (ii) in your country. Which industry holds more promise for earning higher returns? Why? Airline Industry (globally/Australia) According to a study generated by IBISWorld on the Annual Global Airline industry revenue for 2014‚ figures were indicated at $745bn with over 9‚000 businesses worldwide. From such figures
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menu more cultural according to the country they are located in. * Try creating a friendlier environment‚ Serve customers with more class and respect. Threats: * Other competitors might take advantage of our bad reputation. For example‚ burger king‚ subway and etc. * Changes in cost of products might make McDonalds more expensive. * People might convert to healthier food in the future. B. Market Segmentation PROFILE CATEGORY | VARIABLES | TYPICAL BREAKDOWN | Demographics
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