A PROJECT ON “A STUDY ON CONSUMER PREFERENCES FOR McDonalds” SUBMITTED TO: SUBMITTED BY: Professor Bhavya Pandya-07 Dr. Sadia Samar Ali Ranjan kr. Mishra-57 DECLARATION We hereby declare that the project work entitled “CONSUMER PREFERENCES OF MC DONALD IN DELHI/NCR” submitted to the JK BUSINESS SCHOOL‚ is a record of an original work done by me under the guidance
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Today‚ fast food restaurants have appeared in large quantities all over the world. Many fast food companies all have business everywhere such as McDonald’s‚ KFC and Burger King. Variety of people‚ especially the youths‚ prefers to eat fast food than cook at home. Absolutely‚ fast food is convenient for people’s lives‚ and has become popular in the world. However‚ fast food is making the world unhealthy and impatient. The appearance of fast food restaurants represents the fast pace of the world’s
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Mac Donald’s Company 1) Economic Environment Even with current economic condition‚ M’cDonalds remains optimistic. According to Business Times (2009)‚ “McDonalds Malaysia expects its delivery service business to jump 40 per cent this year as its new call centre can handle more orders.” They invested over two million ringgit for setting up the new call center. In addition the Managing Director Azmir Jaafar‚ said the company “plans to invest 8 million ringgit this year to open between 15 and 20 new
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distinctive competence of Hewlett Packard is innovation‚ product quality. HP specializes in computer technology. They are constantly trying to find ways to improve their products and compete with other companies such as apple. The distinctive competence of burger king was service and supply chain producing fast food service at a low cost and competing with other fast food chains. 18.) Chipotle is a prime example of a distinctive competency. This supple chain is valuable because so many people love eating
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comprising 400 stores worldwide. The signature menu item at Nando’s is a Portuguese specialty‚ Peri-Peri chicken which has a truly unique taste. Delicious alternatives and additions to Peri-Peri chicken include chicken breast burgers and pitas‚ prego steak rolls‚ vegetarian and bean burgers‚ chicken livers etc. Businesses today face three major challenges and opportunities which of course‚ as an international company‚ Nando’s is also facing the same challenges which bring opportunity to the business: Globalization
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combined the hamburger with a service system known as the Speedee Service System to create the fast food industry we have today. This system was perfected by Fred Turner. The restaurant the brothers formed was formerly named the Mcdonald Brothers Burger Bar. When bought by Ray Kroc‚ the restaurant was given the popular name‚ known by most Americans‚ McDonald’s. Kroc managed to spread the new idea of a fast food industry across America. Soon‚ a McDonald’s could be found nearly anywhere. The idea
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served | Restaurants‚ Food | Geographic areas served | Worldwide | Headquarters | U.S. | Current CEO | Don Thompson | Revenue | $ 27.56 billion (2012) | Profit | $ 5.46 billion (2012) | Employees | 1‚800‚000 (2013) | Main Competitors | Burger King Worldwide‚Inc.‚ Yum! Brand Inc.‚ Subway‚ Wendy’s Company. | McDonald’s is the world’s leading fast food restaurant chain with more than 34‚000 local restaurants serving approximately 69 million people in 119 countries each day. More than 80%
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companies accounting for only 25% of the industry’s sales. The $120 billion industry includes over 200‚000 restaurants with 50% of those specializing in hamburger entrees. (hoovers.com 2008) The major competitors in the industry include McDonald’s‚ Burger King‚ Taco Bell‚ Subway‚ and KFC – Chick-fil-A’s major competitor in chicken sales. Chick-fil-A’s unique position in the market‚ specializing in chicken-based entrées‚ has lead to a competitive advantage which the company has been able to capitalize
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for lots of people throughout the world. There are more than 3.5 million Americans who have been employed with a job in the fast food business (Peterson). This job appeals to lots of people because the employees do not have to be skilled to flip a burger or work a cash register. However‚ having a job at a fast food restaurant is not always a good thing. With low salaries‚ the economy cannot improve (Peterson). When there are so many people who have low salaries‚ nobody is going to be able to afford
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EXECUTIVE SUMMARY This market research report is provided by the researchers and consultant of Acorn Co. Ltd‚ a marketing and research consultant company in Vietnam. The purposes of this report are to find out customers’ assessment of Lotteria products‚ services and the market demand in order to help Lotteria improves their products and services to satisfy customers more and more. By using primary data and secondary data‚ we can collect the satisfaction level of Lotteria customers and other demographic
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