new healthy‚ low-calories menu can attract more customers. [social and culture] • Should also use social networking site to advertise their products like Facebook‚ Twitter and MySpace.(Androich‚ 2011) [social and technological] • McDonald’s Angus Burger can be expended in more locations other than U.S.A. [demographic] • McDonald Canada has started using features in Twitter’s suite to promote products and advertise to the target users in particular countries and other city areas. (
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founding in 1940 by Richard and Maurice McDonald‚ McDonald’s has gone from a family-owned burger joint to the single largest fast food franchise in the world. It has penetrated mainstream conscious‚ so much so that a mere glimpse of the famous Golden Arches logo makes you long for the secret sauce of a Big Mac (mayonnaise that’s been left out in the sun‚ according to The Simpsons). Today‚ McDonald’s sells 75 burgers every second and that’s just in the United States of America. The company turns over an
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Caktiong and his family opened a Magnolia Ice Cream parlor[3] in Cubao.[4] Sometime in 1978‚ Caktiong and his brothers and sisters engaged the services of a management consultant‚ Manuel C. Lumba. Lumba shifted the business focus from ice cream to burgers‚[3] after his studies showed that a much larger market was waiting to be served. Lumba became Caktiong’s first business and management mentor. The Jollibee mascot was inspired by local and foreign children’s books. Lumba created the product names
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Chapter 1: Introduction 1.1 Company (i) Company Background McDonald’s is the leading global foodservice retailer with more than 34‚000 local restaurants serving nearly 69 million people in 119 countries each day. While Ray Kroc was the founder of McDonald. The story of McDonald’s first began in 1955 when Ray Kroc opened the first restaurant in Des Plaines‚ Illinois. It then grew on to be a worldwide corporation spanning 117 countries and serving more than 60 million customers everyday. In
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συμπεριφοράς ενός καταναλωτή της Burger King‚ και από ποιους πιθανούς παράγοντες επηρεάζεται αυτή η συμπεριφορά; Ερ.3 Ποιο είναι το προφίλ της αγοράς-στόχος για την Burger King και πως τοποθετείται η σε αυτή την αγορά; Ερ.4 Ποια τα χαρακτηριστικά των κύριων ανταγωνιστών της Burger King και ποια τα ανταγωνιστικά πλεονεκτήματα/μειονεκτήματά της; Ερ.5 Πώς θα περιγράφατε τα βασικά μέρη της στρατηγικής μάρκετινγκ (προϊόν‚ τιμή‚ διανομή‚ προβολή) της Burger King‚ και πως μπορεί το καθένα να
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quick food industry is Five Guys Burgers and Fries. Five Guys is a Washington DC based food company. They serve only hand-formed burgers cooked with precision on grills along with fresh-cut fries and use pure peanut oil to cook them. They provide fresh‚ juicy burgers with all sorts of toppings stuffed between buns which are freshly baked. After 20 years‚ when the Five Guys first opened up‚ it has 1000 locations nationwide and more than 1500 units (Five Guys Burgers and Fries‚ 2015). Five guys usually
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competition the major focus between businesses. Although‚ McDonald’s‚ with more than 32‚000 local restaurants serving more than 60 million people in 117 countries each day‚ has a number of fast food outlet competitors across the countries such as Burger King‚ Taco Bell‚ KFC‚ Wendy’s‚ it is currently the leader of the industry in market capitalization with a cap of $39.31 billion. Supplier bargaining power The bargaining power of suppliers of McDonald’s is high because McDonald’s restaurants use
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SUBJECT NAME : MICROECONOMICS SUBJECT CODE : BEC1001 ACADEMIC YEAR : AY 2012/2013‚ OCT SEMESTER “By submitting this work‚ we are declaring that we are the originators of this work and that all other original sources used in this work have been appropriately acknowledged. We understand that plagiarism is the act of taking and using the whole or any part of another person’s work and presenting it as our own without proper acknowledgement. We also
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BCG Matrix of KFC KFC’s parent company is Yum! Brands‚ Inc.‚ the world’s largest restaurant company in terms of system restaurants‚ with more than 37‚000 locations in more than 120 countries and territories and employing more than one million associates. Yum! is ranked number 239 on the Fortune 500 List‚ with revenues exceeding $11 billion in 2008. Therefore‚ KFC is well-known in the world; the market growth of KFC is low which mean the market would hard to grow anymore. KFC is in the ‘Cash Cows’
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McDonald’s as a Global Franchise Everyone knows McDonald’s‚ every kid’s and adult’s favorite fast food restaurants. McDonald’s has successfully infiltrated different market economies around the world. McDonald’s first established in 1948 in San Bernardino in California‚ over 50 years‚ this cooperation has able to expand itself into 119 countries throughout the world. How did it become so successful? It took the smart approach and researched the taste and need in each country before
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