Y.S.IRINE JIJI K.P. ATHITHYA Associate Professor in Commerce II BCOM B PSG College of Arts and Science PSG College of Arts and Science Coimbatore – 14 Coimbatore – 14 __________________________________________________________________________________ SERVICE SECTOR - CURRENT MARKETTING NATURE INTRODUCTION Services are deed process and performance. Service includes all economic activities whose output is not tangible. The world
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LAYOUT STRATEGY John Micheal Inocencio Objective of Lay-out Strategy The objective of layout strategy is to develop an effective and efficient layout that will meet the firm’s competitive requirements Strategic Importance of Layout Proper layout enables: Higher utilization of space‚ equipment and people Improved flow of information‚ materials‚ or people Improved employee morale and safer working conditions Improved customer/client interaction Flexibility to change--use
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Picture 1. Marmite art photography 10 December 2009 List of contents * Main report pages: * Abstract ……………………………….. p.3 * Introduction …………………………… p.3 * Brief history of Marmite …………….... p.3 * Marmite – a beautiful weed …………. p.4 * Method ………………………………… p.5 * Results ………………………………… p.5 * Love and Hate ……………….. p.5 * The century old logo ………… p.6 * Pitched by professionals ……. p.6 * Conclusions …………………………… p.7
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Term paper on: Service strategy of KFC Subject code: MKT 412 Section: 01 PREPARED FOR: SSM Sadrul Huda (SH) Assistant Professor Department of Business Administration East West University. PREPARED BY: Md. Taijul Islam ----------------------------------------------------Id: 2009-2-10-217 SHADIN -01917277300 Fariha Faroque Mitu ------------------------------------------------Id: 2009-3-13-024 Khaleda Akter -----------------------------------------------------Id:
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can TGI Friday’s identify what constitutes a critical incident and assess whether it has achieved customer satisfaction? 4 Analyse the service interaction process at T.G.I. Friday’s based on the following concepts/models: ‘blueprinting’‚ ‘servicescapes’‚’ cyberscape’ ’Servuction’‚ ‘service experience’‚ ‘service quality’ and ‘service failure/recovery’. 5 Servuction 5 Service experience 5 Service Quality 5 Service failure / Recovery 5 Evaluate the different types of service technologies
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Table of Contents 1 Introduction .......................................................................... 1 1.1 Background ................................................................................... 1 1.2 Problem Discussion....................................................................... 2 1.3 Purpose......................................................................................... 3 1.4 Delimitation ....................................................................
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Commerce Bank INDUSTRY: Banking SERVICE: Checking Accounts & Loans COMPANY/BRAND: Commerce Bank SOURCE: HBS Premier Case Collection WRITTEN BY: Frances X. Frei‚ Corey Hajim PUBLICATION DATE: Dec 02‚ 2002 PROD. #: 603080-PDF-ENG Reader’s comments would be much appreciated and replied to!!! Analyze Commerce Bank’s service delivery system prior to ‘Retailtainment’. Base your analysis on the following heads: Service Offering Funding Mechanism Employee Management System
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Service Marketing 10MBAMM314 Syllabus Module I Introduction to services: What are services‚ Why service marketing‚ Difference in goods and service in marketing‚ Myths about services‚ Concept of service marketing triangle‚ Service marketing mix‚ GAP models of service quality Module II Consumer behaviour in services: Search‚ Experience and Credence property‚ Customer expectation of services‚ Two levels of expectation‚ Zone of tolerance‚ Factors influencing customer expectation of services Customer
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SWOT Analysis Overview Strengths:• Strong market position -BKC is the worlds second-largest FFHR chain as measured by the total number of restaurants and system-wide sales.• Greater franchise mix -As a result of its higher franchise mix‚ the company is able to grow with minimal capital expenditure and is assured of regular income in the form of fees and royalties.• Robust financial performance -Revenues and Income have consistently grown providing a platform for Global Brand Equity.future growth
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Quality of the service is the degree of conformance of all the relevant features and characteristics of service to all the aspects of the consumers’ needs limited by the price and delivery s/he will accept. Quality can be viewed from two perspectives: Internal quality based on conformance to specifications External quality based on customer-perceived quality Gain competitive advantage‚ maintain loyalty Increase value (may permit higher margins) Improve profits Expected Service
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