Table of content Introduction KFC is the largest and most famous brand in the quick service restaurants of the fast food industry in Malaysia. The firm opened its first outlet in Jalan Tungu Abdul Rahman in 1973. Today the firm boasts 390 restaurants nationwide and controls 35% market share of the fast food industry in Malaysia. Source: http://www.kfcholdings.com.my/English/Flashsite/BusinessUnits/Restaurants_KFC.asp Company vision: “To be the leading integrated food services group in
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Syllabus of Second Year (Semester III/IV)‚ MBA (Master of Business Administration) Course Code : MBT601-1 Course : Integrated Marketing Communication L: 3 Hrs.‚ T : 1 Hr.‚ Per Week Total Credits: 7 Objectives: The objective of this course is to provide the students with knowhow about Marketing Communication‚ Integration concepts‚ Media planning and buying concepts. Learning this course would equip the students in building there career in advertising and media
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aRunning head: BURGER KING SEEKING CONSISTENCY Burger King: Seeking Consistency in Leadership and Image Michael Petitti Marist College BURGER KING SEEKING CONSISTENCY Abstract This paper will examine the image changes Burger King has undertaken in an attempt to reverse recent profit losses. Reasons for Burger King’s struggles will be discussed‚ namely its lack of vision and frequent leadership changes. Finally‚ solutions to Burger King’s fundamental flaws will be offered based upon research
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A Comparative Study of Islamic Banking in Pakistan: Proposing and Testing a Model BY Ashfaq Ahmad PhD Scholar 117/FUIMCS/Ph.D(MS)-2006 FACULTY OF MANAGEMENT SCIENCES 2009 A Comparative Study of Islamic Banking in Pakistan: Proposing and Testing a Model A thesis submitted to the FUIEMS Foundation University‚ Islamabad In partial fulfillment of the requirements for the degree of DOCTOR OF PHILOSOPHY In MANAGEMENT SCIENCES BY Ashfaq Ahmad PhD Scholar FACULTY OF MANAGEMENT SCIENCES 2009 APPROVAL
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Chapter 1 Introduction to Services Marketing In general‚ goods can be defined as objects‚ devices‚ or things‚ whereas products refer to both goods and services. A service is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product. The distinction between goods and services is not perfectly clear. Service is the sum of all encounters between a customer and
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(1)In your own words‚summarize the journal article “Critical Service Incidents:Analyzing service Failure & recovery in Hotels‚Restaurants‚& Transportation in Malaysia.” In the 21st century‚ the business world today require a high level of service quality to ensure that customer ’s loyalty are retained and bringing more customer into their business. A service that is either good or bad has given a big influence in customer ’s satisfaction and at the same time giving different result in the competitive
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The Motivational Reasons behind Consumer Choice in Branded Coffee Shops Abstract The coffee-shop industry has been undergoing substantial change during the latter part of the twentieth and early part of the twenty-first century‚ reflected by continuous changes in consumer behaviour. The aim of this study is to improve the understanding of the motivational reasons behind customer choice in branded coffee shops‚ both international and local. A quantitative data collection of 300 questionnaires was
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Pensee Journal Vol 75‚ No. 9;Sep 2013 Title: Determinants of Rapid Growth in Islamic Banking in Pakistan Muhammad Wahab Institute of Management Sciences‚ Peshawar‚ Pakistan Postal Address: R&DD‚ I-A‚ Sector E5‚ Phase-7‚ Institute of Management Sciences‚ Hayatabad Peshawar‚ Pakistan Tell: +92-3333588880 E-mail: muhammadwahab55@gmail.com Dr. Owais Mufti Institute of Management Sciences‚ Peshawar‚ Pakistan Postal Address: I-A‚ Sector E5‚ Phase-7‚ Institute of Management Sciences‚ Hayatabad
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Starbucks - international business concept and Starbucks in Germany von: Peter Strehle Table of Contents 1 Introduction 1 2 Starbucks’ International strategies 3 2.1 Competitive Forces 3 2.2 Entry Strategies 7 2.3 Success factors 11 2.4 Problems of globalisation 12 3 Starbucks in Germany 14 3.1 German Coffee Market 14 3.1.1 Coffee Shop trend 14 3.1.2 Coffee - unquestioned front runner in the beverage consumption of the Germans 14 3.2 Starbucks’ Joint Venture
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Journal of Consumer Research Inc. Brand Community Author(s): Albert M. Muniz‚ Jr. and Thomas C. O’Guinn Source: Journal of Consumer Research‚ Vol. 27‚ No. 4 (March 2001)‚ pp. 412-432 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/319618 . Accessed: 29/09/2011 15:11 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms.jsp JSTOR is a not-for-profit
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