Burj Al Arab Strategic Plan Executive Summary The following report aims making a strategic plan for the real-time company. The chosen company is The Jumeirah Group and the selected hotel is Burj Al Arab‚ which is the only seven star hotel in the whole world. The report presents a brief synopsis of the Hospitality industry in Dubai and briefly introduces the profile of Burj Al Arab. The company conducts an internal and external analysis with the help of SWOT analysis and Porter’s Five Force Analysis
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The History of the Hotel The Burj Al Arab is one of the most luxurious hotels in Asia. Located in Dubai‚ United Arab Emirates‚ the name is in Arabic that means “Tower of the Arabs”. The Burj is managed by the Jumeirah Group and built by Said Khalil. It was designed by Tom Wright of WS Atkins PLC. It is the tallest building used exclusively as a hotel. (321 metres/1‚053 ft). The Burj Al Arab stands on an artificial island 280 metres (919 ft) out from Jumeirah beach. It is connected to
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Abstract: This paper discusses the marketing of Burj AlArab hotel in Dubai. It contains a brief description of the hotel and his history. It describes about the culture in Dubai and how it affects the hotel. A SWOT analysis has been discussed in the paper to know about its situation in Dubai. It also shows you the competitor of Burj Al Arab in Dubai and the marketing audit shows that how the hotel is positioned in the market .It concludes by stating how Burj Al Arab can maintain and develop its policies to
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COMPEPTITIVE ENVIRONMENT "o"oFOR DUBAI AND ITS BURJ AL ARAB HOTEL INTRODUCTION Hotels are world-beaters. They provide people comfort and luxury with over the edge technology. How do hotels function in this vast competitive market of travel and tourism? How do hotels operate by inculcating all the diversity and varied factors of globalisation? How do they develop themselves into a successful establishment by gaining an edge over its competitors? Dubai and its Burj AL Arab hotel are certainly successful cases
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and Principles of Marketing at The Burj Al Arab Hotel‚ Dubai Introduction Hugh Taylor from Edwardian Hotels stated that ‘Marketing is not an elusive art‚ it is more a science of identifying customer needs and wants and presenting a package that answers these needs’ (1993‚ pp.16). I am going to be investigating the core concepts and principles of this ‘science’ and how it applies to the Burj Al Arab Hotel in Dubai. The Burj Al Arab‚ also known to some as The Burj‚ is the landmark hotel of Dubai
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world’s tallest hotel‚ the Burj Al-Arab off the coast of Dubai. Megastructures heads to the tiny desert kingdom of Dubai to explore the remarkable engineering behind the seven-star Burj Al-Arab Hotel. Five years in the making‚ this striking building stands like a gigantic white sail off the shore of Dubai. As this programme reveals‚ a refusal to compromise on the part of the hotel’s young designers ensured that the project pushed the boundaries of design. The Burj Al-Arab was envisaged by Dubai’s
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Intermediate 2 Reading Writing Burj Al Arab and Burj Khalifa Nowadays‚ there are many skyscrapers in the Middle East that are built after the remarkable development in the region. The most famous urban city in the Middle East is Dubai which has lots and lots of beautiful buildings. Burj Al Arab and Burj Khalifa are most popular skyscrapers in Dubai. They have some similarities but they have many more differences in their backgrounds‚ and the constructions. Burj Al Arab has a modern design and several
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Mills Jennifer St. John Intermediate English 10 November 2013 Dubai There are many fantastic cities around the world. Some cities are famous for history‚ while other cities are famous for shopping and entertainment. Dubai‚ a city in the United Arab Emirates‚ is one of the favorite cities for fun-seekers and rich people. Dubai has over 300 luxury hotels‚ one of the world’s tallest buildings. Dubai famous for the tourism‚ luxurious hotels‚ and architecture. Dubai is amazing. Dubai‚ popular
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Facts Location: Dubai‚ United Arab Emirates Building Type: Hotel Owner: Sheikh Maktoum Hasyer Maktoum Al-Maktoum Number of Floors: 60 Building Height: 321m Architect: Tom Wills-Wright Structural Engineer: Martin Halford (Eversendai Engineering) MEP Engineers: DSE Engineering Group Contractor: Murray & Roberts & Al Habtoor Engineering Contracting Method: Design-Build Architectural Organizing Principles: Inspire by Dhow boats. Built for royalty and the affluent. Major
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Making a Reservation Receptionist: Good morning. Welcome to The burj al arab Hotel. Client: Hi‚ good morning. I’d like to make a reservation for September 24. Do you have any vacancies? R: Yes sir‚ we have several rooms available for that particular weekend. R: How long will you be staying? C: I’ll be staying for two nights. R: How many people is the reservation for? C: There will be two of us. R: And would you like a room with twin beds or a double bed? C: A double bed‚ please. R: Great
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