Celebrity Endorsements & Brand Building DISSERTATION REPORT: CELEBRITY ENDORSEMENTS AND BRAND BUILDING Submitted to: By: Ms. Kokil Jain Rawtani Submitted Piyush A1802008077 MBA-IB(0810) 1|Page Celebrity Endorsements & Brand Building AIBS ACKNOWLEDGEMENT It has been a great pleasure for me to work on this project. My sincere thanks to Ms. Kokil Jain ‚my Marketing teacher for giving me an opportunity to work on this project whereby I was given a chance to study the impact
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CHANGES IN INDIAN ECONOMY AFTER INDEPENDENCE INDIA’S ECONOMY HAS MADE great strides in the years since independence. In 1947 the country was poor and shattered by the violence and economic and physical disruption involved in the partition from Pakistan. The economy had stagnated since the late nineteenth century‚ and industrial development had been restrained to preserve the area as a market for British manufacturers. In fiscal year (FY--see Glossary) 1950‚ agriculture‚ forestry‚ and fishing accounted
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• Details of CSR of the top 500 companies o 3M India Ltd - Bangalore: Kar:Income -Rs 260 Cr :CSR -Pollution Drive‚sustainability solutions:CSR Rating:3/5 o Aarti Industries Ltd - Mumbai :Mah : Income -Rs 660 cr :Karmayog CSR Rating- 0/5 o Aban Loyd Chiles Offshore Ltd - Chennai‚TN:Income-Rs 300 cr :CSR-health‚upliftment‚disaster :CSR Rating- 2/5 o ABB Ltd - Bangalore‚ktk: Income -2300cr : CSR -environment ‚ Disability : CSR Rating -2/5 o Abbott India Ltd. - Mumbai‚ Mah:Income-Rs. 460
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ANALYSIS OF SOFT DRINKS MARKET [pic] SECTION B ACKNOWLEDGEMENT WE would like to express our gratitude and sincere thanks to Dr..Seshaiyya‚ Faculty for Managerial Economics‚ for providing us an opportunity to do this project on Analysis of Soft Drinks Market. We would also like to thank Dr. Seshaiyya for providing a helping hand and also for guiding and giving necessary assistance. We would like to acknowledge that the project has given an additional edge
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Managerial Accounting & Control -I Financial Analysis of Indian Oil Corporation Limited (IOCL) Course Instructor: Prof. V.K.Gupta Submitted By: ADITYA KUMAR SINGH Section C PGP2011515 Table of Contents Serial Number Contents 1 IOCL – An Overview 2 Business Description 3 Key Financial Indicators 3.1 Debt-Equity Ratio 3.2 Long Term Debt-Equity Ratio 3.3 Current Ratio 3.4 Quick Ratio 3.5 Fixed Assets Turnover Ratio 3.6 Inventory Turnover Ratio 3.7 Debtors Turnover Ratio 3.8 Interest
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INTRODUCTION: OVERVIEW OF A BRAND The word ‘Brand’ has become a part of peoples’ basic vocabulary. The words’ meaning changes when it is used in different contexts. Sometimes it is a noun‚ as in “That is my brand of choice‚” and sometimes it is a verb‚ as in “Let’s brand this campaign.” It has become synonymous with the name of the company‚ the consumer’s experience of the company‚ the consumers experience of the company’s products and the consumer’s expectations. Brands are embedded in peoples’
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A report on “A Study on Comparative Analysis of Mutual Funds in India” Submitted in partial fulfilment of the requirement For MBA degree course By Vinoth K (Reg. No.: 0920034) Under the Guidance of Faculty Guide Company Guide Dr. Jeevananda S. Mr Darwin Edwin Coordinator Senior Manager Dept. of MBA‚ Kotak Mahindra Bank Ltd. Christ University‚ Coimbatore Bangalore
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For All Government Jobs alert visit www.gurujobalert.com Last Six months Current affairs 2012-13 for IBPS Specialist Officer’s and SBI PO Exam For all Competitive Exams Current Affairs Section Current Affairs Study Material for Month of August 2012 September 2012 October 2012 November 2012 December 2012 January 2013 Content: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. International India and World National States Conferences Awards and Honours
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STRATEGIC BUSINESS MANAGEMENT An Emerging MNC - VIDEOCON INDEX SR. NO. | CONTENTS | PG. NO. | 1 | HISTORY OF VIDEOCON | 1 | 2 | INTRODUCTION TO THE COMPANY | 2 | 3 | ACTIVITIES OF THE COMPANY | 6 | 4 | GROWTH OF VIDEOCON | 8 | 5 | BOUQUET OF BRANDS | 9 | 6 | RETAIL ’NEXT ’ | 15 | 7 | EXPANSION INTO OIL AT INTERNATIONAL LEVEL | 19 | 8 | OIL & GAS BUSINESS | 21 | 9 | COMPETITIVE STRENGTHS | 26 | 10 | VIDEOCON ’S BUSINESS STRATEGIES | 28 | 11 | ACQUISITION OF THOMSON
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* FINANCIAL ANALYSIS * Introduction: You already know the preparation of financial statements such as balance sheet and profit and loss account for the profitable and nonprofit able organizations. When the financial statement prepared different people interested in analyzing the financial statements by using different methods. These are comparative statement‚ Common size statement‚ Ratio analysis‚ Trend analysis‚ Fund flow analysis‚ etc. This procedure gives a important link between the accounting
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