Week 9 Notes: Product and Service Decisions 1. Product – Anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want 2. Service – An activity or benefit that is INTANGIBLE (no ownership) Idea of EXPERIENCES are more commonly used to enhance products and services 3 Levels of Product Core benefit Actual product Associated services Classifying Products Consumer products Business products Consumer Products Convenience
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PREVIEW: BUS C150 QUIZ 4 – 15th Ed. 1. The type of advertising that seeks to develop initial demand for a newly introduced good‚ service‚ organization‚ person‚ place‚ idea‚ or cause is known as _____ advertising. - informative 2. Persuasive advertising: - increases demand for an existing good or service‚ organization‚ or other concept. 3. Coke and Pepsi feature nearly three dozen movie starts‚ athletes‚ musicians‚ and television personalities as spokespeople in their effort to
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several dimensions of the shareholder-principal conflict with manager-agents known as the principal-agent problem. To mitigate agency problems between senior executives and shareholders‚ should the compensation committee of the board devote more to executive salary and bonus (cash compensation) or more to long-term incentives? Why? What role does each type of pay play in motivating managers? There are several dimensions to the principal-agent conflict. Principal-Agent Relationships exist whenever
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Principal-agent problem is a particular game-theoretic description of a situation. There is a player called a principal‚ and one or more other players called agents with utility functions that are in some sense different from the principal’s. The principal can act more effectively through the agents than directly‚ and must construct incentive schemes to get them to behave at least partly according to the principal’s interests. The principal-agent problem is that of designing
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The Principal as a Decision Maker. A school principal is an education administrator who oversees the day to day operations of the school. He or she offers instructional leadership to everyone in the school. These include the administrative staff‚ faculty and students. The role of a school principal is that of a guide to the students as well as a disciplinarian. There is much more to the position than that‚ however it is a complex job that offers numerous challenges‚ each day different from the day
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I didn ’t get a hard professor. Through out the course I have learned a lot about responsibilities and characteristics of a CEO or managers on down the line of a business. There were a few things that I like most and I will explain them to in this paper. The topics I gained the most insight from were: big five personality traits‚ Levels of planning‚ Personal leadership style and managerial tasks. I will explain and tell you abut and what they mean and how they apply to me. Many things in life you
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lCompany Profile: Company Name: Creative Insurgence Pte Ltd Company Establishment: founded in year 2005 Company Location: Head Quarters located at 69 Dunlop Street Creative Insurgence‚ are an events and show production company that specializes in conceptualizing‚ planning and executing both corporate as well as lifestyle events. They work with various partners such as credit cards‚ brands and venues to maximize the return-on-investment by our client(s). They are experts in handling B2C
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Harry Voll September 1‚ 2014 While reflecting upon the six ELCC standards and how they relate to the current district practices I am drawn to the evaluation tool that is used by my superiors to evaluate my performance as principal of an elementary school. Visioning‚ Positive School Culture‚ Management of staff‚ facilities‚ and resources‚ community engagement‚ knowledge of the law and the role of a professional community‚ and using data to make informed decisions are the underlying
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PRINCIPLES OF MARKETING PROGRESS REPORT SUBMITTED TO: Mr. Ejaz Mian Ms. Farah Naz GROUP MEMBERS: Osama Masood Syed Muhammad Mujtaba Souban Ahmad Sheikh Umair Ali Mirza BBA – MIS III / II FALL SEMESTER ‘08 INSTITUTE OF BUSINESS ADMINISTRATION TABLE OF CONTENTS PURPOSE STATEMENT: BACKGROUND: WORK PROGRESS: We have so far conducted surveys for both the retailers as well as consumers which reveal problems with Pakola’s
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ANALYSIS--------------------------------------------------------------------------2 BUYER ANALYSIS--------------------------------------------------------------------------------5 STRATEGY------------------------------------------------------------------------------------------5 MARKETING PROGRAM-----------------------------------------------------------------------7 FINANCIALS---------------------------------------------------------------------------------------8 EVALUATION AND CONTROL-------------------------------------------------------------10
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