Henry Washington BUS 207 Winter 2012 WEB PAA One In my current job‚ I market an aftermarket automotive part supplier to repair facilities in southwest Michigan & northern Indiana. My current employer not only supplies to repair facilities‚ but “Do-It-Yourself” customers well. We have team members inside of each store that have to provide the service our customers need & want. I have to also help train‚ coach‚ & develop these team members on the services we have available for
Premium Automobile Customer service Vehicle
it. Balanced Scorecard: The Balanced Scorecard is a comprehensive framework to achieve the company’s vision and strategy. In addition to measuring the financial side‚ the work surface also is added to make up for traditional performance evaluation‚ which emphasizing on financial data. Therefore‚ the Balanced Scorecard can be said a new system of strategic management with the company strategy‚ vision and performance evaluation‚ and not just a performance evaluation system. The Balanced Scorecard
Premium Balanced scorecard Strategy map Strategic management
HP | Individual Action Plan | Change Through Direct Action | | Na | 12/12/2011 | Managing People STATEMENT of OBJECTIVE: The intention of the following individual action plan is to recognize my leadership strengths and identify areas where I am able to further develop and strengthen my leadership qualities. The challenge within the action plan is to be cognizant of my strengths and weaknesses within the context of my professional and personal life allowing for me to constructively
Premium Management Emotional intelligence
Academic Crib Sheet Individual Business Analysis Part I 1. Write a paper no more than 2‚200 words in which you assume the role of a mutual fund manager deciding whether to invest in a specific company. You will conduct a business analysis in the remaining weeks based on the company you select. 2. Select one company from the list: Apple 3. Conduct a SWOTT analysis for the organization you selected. Based on the information you have gained from this analysis which parts of the SWOTT analysis
Premium Apple Inc. Steve Jobs Apple I
direct-selling method‚ Ms. Jung felt they needed a new strategic plan to attract and retain Avon customers. Her strategic vision is to bring the Avon product line to consumers through new distribution channels including retail outlets like Sears and JC Penney. This retail initiative was not met with great enthusiasm from her board but the recommendations of their consultants (kiosks‚ full-line discount stores‚ and specialty stores) were still part of a market development grand strategy. Team C will
Premium Retailing Marketing Sales
Starbucks‚ important information for a strategic plan Starbucks‚ originally based in Seattle‚ was established in 1971 and today with more than 6‚500 retail locations in North America‚ Latin America‚ Europe‚ the Middle East and the Pacific Rim‚ Starbucks Coffee Company established itself as the dominant and most aggressive retailer in the coffee house segment. The company has transformed a simple beverage into a lifestyle accessory with as much elegance as the latest fashion (Starbucks.com). It
Premium Starbucks
Executive Summary The following comprehensive strategic plan focuses on the Intercontinental Hotel Group (IHG). Recommend the board of directors to adopt a diversification strategy in order to increase profitability and grow its presence in globally and emerging markets. This paper will further evaluate the company strategic direction with the mission‚ vision statement and corporate social responsibility. Follow with a SWOT analysis to identify the internal and external situation‚ financial ratios
Premium Hotel chains Tourism Hotel
Elements of a Strategic Communications Plan Determine Goal Identify and Profile Audience Develop Messages Select Communication Channels Choose Activities and Materials Establish Partnerships Implement the Plan Evaluate and Make Mid-Course Corrections Step 1: Determine Goal To initiate a successful and effective communications effort‚ start with an assessment of your current organizational goals. Examine what your organization stands for—its mission‚ values and beliefs. Look closely at who
Premium Audience Target audience Audience theory
IKEA Case Study Strategic Marketing Plan Review Table of Content 1.0 Executive Summary Pg. 3 2.0 IKEA Company’s Proflie Pg. 4 3.0 Segmentation Base on Applied by IKEA Pg. 5 3.1 GEOGRAPHIC SEGMENTATION 3.1.1 TARGET MARKET SEGMENTS Pg. 5 3.2. DEMOGRAPHIC SEGMENTATION 3.2.1 TARGET MARKET SEGMENTS: Pg. 6 3.3 PSYCHOGRAPHIC SEGMENTATION Pg. 6 3.4 BEHAVIORAL SEGMENTATION 3.4.1 TARGET MARKET SEGMENTS Pg. 7 3.5 IKEA’S POSITIONING STRATEGIES Ph. 7 4.0 Customer
Premium IKEA Marketing Ingvar Kamprad
this essay is to discuss balanced development and critically discuss why Zambia should strike a balance between agricultural and industrial investments. Balanced development is defined as the creation of equal opportunities for all people to participate in‚ contribute to and benefit from development. The requirement for such a balanced development is human development‚ which is the process of enlarging people’s choices as to what they do and can do in their lives. Balanced development also shows
Premium Economics Poverty Economic development