MARKETING PLAN FOR EVENT MANAGEMENT COMPANY Case: Clubworks LAHTI UNIVERSITY OF APPLIED SCIENCES Degree programme in International Business Thesis Spring 2013 Nguyen‚ Nhat Anh Quang Lahti University of Applied Sciences Degree Programme in International Business NGUYEN‚ NHAT ANH QUANG: Marketing plan for event management company Case: Clubworks Bachelor’s Thesis in International Business‚64 pages Spring 2013 ABSTRACT This thesis provides a strategic marketing plan for an
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McDonalds Company Strategic Analysis By: Dana H. INDEX: 1. COMPANY ANALYSIS 1.1 Description of the firm (history‚ managers‚ mission‚ vision‚ values‚ main products and markets) 1.1.1. History 1.1.2. Managers 1.1.3. Mission. Vision. Values 1.1.4. Main Products and the markets 1.2 Current strategy of McDonald’s 1.3 Identification of strengths & weaknesses 1.4 Issues facing McDonald’s 2. EXTERNAL ENVIRONMENT ANALYSIS 2.1 Analysis of McDonald’s macro-environment 2.2 Analysis of industry
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SWOT Analysis The business plan I selected to do a SWOT analysis is a yoga center named Garden Way Yoga Center. This yoga studio focuses on the practice of Hatha yoga; an ancient discipline that explores‚ develop and integrates the body‚ mind and spirit. The practice of yoga strengthens the muscles‚ helps increase blood circulation to body organs and gland‚ promotes relaxation and improves concentration. The Anusara method is style of Hatha yoga taught at Garden Way Yoga Center. This is a new style
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to attract new different audience and supporters. These factors drew the attention of the Board to have a clear goals and a road map for reaching there when commence broadcasting. This has led to the preparation of a sound strategic plan. The strategic plan is a five-year plan that will clearly state the goals and objectives‚ strategies‚ action steps and timelines for achieving these goals. This planning process will symbolize the station’s commitment to a future that will be full of new opportunities
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Business Plan: Progressive Consulting What follows is a complete business plan for a hypothetical company. Please copy or save to your disk and use as an example in developing your own business plan. If you would like to read a series of articles jump to Web Marketing . For additional business aids click on The Practical Tools of Consulting 1. 0 Executive Summary Progressive Consulting will be formed as a consulting company specializing in marketing of high technology products in international
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International business strategy The Strategic Analysis of IKEA Laura Burns 11027915 Executive Summary This report is a strategic analysis of Swedish home furnishing giant‚ IKEA. The report gives an overview of corporate strategy‚ using Ansoff’s matrix as a tool for analysis‚ allowing us to see how IKEA have developed their strategy. The business strategy is then discussed using Porter’s five forces model as a tool for external analysis. Internal analysis can be identified using either the value
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be conducted in each company in order to achieve the goal. Strategic Management is a way to identify competitive advantage and analyze the internal and external factors which influence one’s performance. It also helps in making a bundle of decisions for future direction and attaining sustainable development by formulating and implementing appropriate strategies. In this report‚ company background information‚ vision and mission‚ a series of strategy formulations and analysis are provided. Furthermore
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is Strategy and the Strategic Management Process? Copyright © 2012 Pearson Education‚ Inc. publishing as Prentice Hall. 1-1 The Tools of Strategic Analysis Walt Disney Company 1984 Profits: $242 Million Theme Park Operations: 77 percent of profits Consumer Products: 22 percent of profits Filmed Entertainment: 1 percent of profits Copyright © 2012 Pearson Education‚ Inc. publishing as Prentice Hall 1-2 The Tools of Strategic Analysis Walt Disney Company Hired Michael Eisner
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Lego strategic analysis 1 of 5 http://www.oxbridgewriters.com/essays/estate-management/lego-strategic... Cookie Information » Search all our free essays... The free essays that we publish on Oxbridge Writers have been written by students. They are not the work of our Oxbridge qualified writers. But if you’re looking for a custom written essay then we can help.... Get a quote for your own custom essay » Search » Share & Download Like 17 Tweet 0 3 Print Download Email Lego strategic analysis
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___ % | Contents Part One Introduction 3 Part Two External Analysis 4 2.1 Brief overview of the company 4 2.2 Starbucks a global corporation 5 2.3 Environmental opportunities and constraints on the company 5 2.3 PESTEL Macro level analysis 5 Political factors 5 Economic factors 6 Social factors 6 2.4 Micro level analysis 7 2.4.1 Industry life cycle analysis 7 2.4.2 Porters five force analysis 7 Treat from rival firms 8 Treat of new Entrants 8 Treat of Substitute
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