Functional Area Plan: Human Resources MegaJava Corporation is a medium-sized manufacturing company with 250 employees. It directly markets one product: a unique coffee cup with a patented ball bearing sliding mechanism. Nathan Jr. and a group of 10 other executives run the company. MegaJava Corporation has received a large sum of money from a venture capitalist. The venture capitalist
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UNIT-1 3rd BBA Fundamentals of Marketing Below is the notes for the introduction of marketing management. Simple things you will need to learn are the following: How Marketing Evolved Definition of Marketing Definition of Marketing Management The Five Marketing Concepts • Production Concept • Product Concept • Selling Concept • Marketing Concept • Societal Marketing Concept EVOLUTION OF MARKETS Marketing as we know it today began in the 1920s with the birth of the “marketing
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A new product on the market must have its own place and need. A wireless satellite system for entertainment purposes will allow the customers to serve multiple units within the same house without the need to run new wires. The focus will be the consumer and how this product will alleviate certain burdens on them. The marketing strategy will be comprised of three aspects. The first will be to everyone the benefits of a wireless satellite dish. This will include not only the ongoing quality of the
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Whenever an extremely large load needs to be transported‚ you can bet that a heavy haul trucking company is enlisted to take on the job. These companies specialize in moving large pieces of equipment‚ massive pieces of construction material and anything else that a normal truck and trailer can’t handle. Unlike other trucking companies‚ however‚ they can’t just load and go‚ they need to obtain special permits‚ in addition to the standard requirements‚ before they can begin the journey. Standard Requirements
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Business Model and Strategic Plan Part II: SWOTT Analysis Paper BUS/475 – Integrated Business Topics Daniel Magnole October 14‚ 2014 Business Model and Strategic Plan Part II: SWOTT Analysis Paper Introduction Prior to enhancing a product within a large corporation‚ the company must have a strategic plan in place to ensure that the change runs smoothly. The strategy plan will focus on the company’s strengths‚ weaknesses’‚ opportunities‚ threats‚ and trends in terms of the new product‚
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Business Model and Strategic Plan Part III Shawn Good BUS/475 October 27‚ 2014 Fredric Hibbler Introduction The balance scorecard is another tool that goes along the same lines as the strength‚ weakness‚ opportunity‚ threat‚ and trend or commonly known as SWOTT. The information in this document will cover the basic aspects of the balance scorecard. The balance scorecard method will cover four main areas or quadrants and those are: shareholder value or financial perspective‚ customer value perspective
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Case Analysis BUS/475 September 2‚ 2013 Victor De Jesus Case Analysis In the case study titled Building a Megabrand Named Dwayne‚ the article focuses on the basketball player Dwayne Wade‚ and his business partnership with T-Mobile to create a cell phone called the Sidekick that will appeal to 20-somethings. This article explains how important the branding an item and advertising an item is to make the product a success. Dwayne Wade of course has help in the department of branding an marketing
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Businesses have many functional areas‚ these are important in ensuring the business runs efficiently. Here I have described 4 functional areas that most large businesses and organizations should have. 1. Human Resource Management (HR). This is the management of a business’s workforce or people. It is responsible for several things including the selection‚ training and assessment of employees‚ making sure that employment and labour laws are complied with and ensuring the leadership of the company
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SWOT analysis aims to identify the key internal and external factors seen as important to achieving an objective. SWOT analysis groups key pieces of information into two main categories: internal factors – the strengths and weaknesses internal to the organization external factors – the opportunities and threats presented by the environment external to the organization Analysis may view the internal factors as strengths or as weaknesses depending upon their effect on the organization’s objectives
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from other companies or form loyalty cards/online surveys ) Sales figures Competitor’s annual report Manufacturing outputs Trade associations 9 e.g. chamber of commerce) Different functional areas: Administration Customer Service Production Research and Development. Purchasing. Different functional areas: Human Resource and Administration Production Marketing and sales Finance Types of information Complete the table (class discussion) Method Uses Verbal To communicate
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