THEORY OF RASA RASA (AESTHETICS) A rasa (Sanskrit: रस lit. ’juice ’ or ’essence ’) denotes an essential mental state and is the dominant emotional theme of a work of art or the primary feeling that is evoked in the person that views‚ reads or hears such a work. Although the concept of rasa is fundamental to many forms of Indian art including dance‚ music‚ musical theatre‚ cinema and literature‚ the treatment‚ interpretation‚ usage and actual performance of a particular rasa differs greatly
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Critique of an article from the Journal of Applied Physiology "Effect of different protocols of caffeine intake on metabolism and endurance performance" By Steve Bradley‚ BUSN 670‚ Queens University February 3rd‚ 2004 Introduction In 2002‚ a group of Australian researchers published a paper entitled the "Effect of different protocols of caffeine intake on metabolism and endurance performance". Caffeine use during sporting events has become much more popular and has widely studied. The
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Title: The 4P applied by the Coca- Cola Company. 1.0 Company Overview Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist‚ Dr. John S. Pemberton‚ led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavoured syrup‚ took it to his neighbourhood pharmacy‚ where it was mixed with carbonated water and deemed "excellent" by those who sampled it. Dr. Pemberton’s partner and bookkeeper‚ Frank M. Robinson‚ is credited with naming
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Krystle Johnson 2/17/2013 Chap 8- Segmentation and Targeting Market 1. Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: Diet Coke‚ Coke Zero‚ Diet Coke Plus‚ Coca-Cola Blak‚ and Full Throttle Blue Demon. What types of demographic segmentation is each product’s marketing most likely to include? Diet Coke (Women who want to lose weight)‚ Coke Zero (Men)‚ Diet Coke Plus (young male)‚ Coca-Cola Blak (Older men)‚ Full Throttle
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In search of political and social order Confucius (551-479 B.C.E.) and his school Confucius Educator and political advisor Sayings were compiled in the Analects by his disciples Confucian ideas Fundamentally moral and ethical in character Thoroughly practical: how to restore political and social order Concentrated on formation of junzi--"superior individuals" Edited and compiled the Zhou classics for his disciples to study Key Confucian values Ren--a sense of humanity‚ kindness‚ benevolence
Free Han Dynasty Confucianism
Designing the Human Interface True-False Questions | 1. |The contents of a form or report correspond to the data elements contained in an associated data flow located on a data flow | | |diagram. | | | |
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Problem 10.7 Which controls would best mitigate the following threats? a) The hours- worked field in a payroll transaction record contained the value 400 instead of 40. As a result‚ the employee received a paycheck for $6‚257.24 instead of $654.32. Answer: Data entry controls should be implemented of this threat. It can conduct a field check by separating the salaried and hours and minutes of fields. Limit check to ensure that each of the employees should not excess the limit of work
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Brief overview of Marriott group of hotels Marriott group of hotels is association with International Tourism partnership. It is an association with organizations having a participation of organizations inside the travel and tourism industry. The point of International Tourism Partnership is to give the capacity and information to the improvement of handy answers for a dependable business. The establishing part of International Tourism partnership is Marriott. It has helped towards the ’practical
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Acknowledgment In the Name of Allah‚ the Beneficent‚ the Merciful First praise is to Allah‚ the Almighty‚ on whom ultimately we depend for sustenance and guidance. Second‚ my sincere appreciation goes to my Course Director Mr.M.F.Burah‚ whose guidance‚ careful reading and constructive comments were valuable. His timely and efficient contribution helped me shape this into its final form and I express my sincerest appreciation for his assistance in any way that I may have asked. I am also deeply
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David Aaker’s Advertising Exposure Model applied to Vick’s Vaporub Group: 1. 2. 3. 4. Harish Dunakhe Prasad Junnarkar Sushil Kaswa Sunil Kolvekar 33310 33317 33324 33328 5. 6. 7. 8. Nirajan Kulkarni Kalpita Mirwankar Sagar Sathaye Aditya Satpute 33330 33332 33345 33346 David Aaker’s Advertising Exposure Model: Route 1 Awareness / Familiarity with Brand Inference on Brand attributes and benefits Ad Exposure Creation of brand image and personality Brand Purchase Behavior Association
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