typically cost less than surveys via personal interviews." (BUS 642 264) * "Telephone and mail costs are in the same general range‚ although in specific cases either may be lower."(BUS 642 264) * "A mail or computer-delivered study can cost less because it is often a one-person job."(BUS 642 264) * "One asset to using mail self-administered surveys is that researchers can contact participants who might otherwise be inaccessible." (BUS 642 264) All forms of survey have a disadvantage that can
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Page 50 1 - A Competitive Coup in the In-Flight Magazine. What are the most prudent decisions she can make about her responsibilities to herself and others? The most prudent decision that she can make to herself‚ her organization and the competition is to turn the document over to one of the airline personnel. She should continue on with her research because even though she saw the competitor’s results she may be able to find more information that may change the end results. She should also
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Week 2 Discussion Questions Chapter 2 – Discussion Question #1 As in other aspects of business‚ all parties in research should exhibit ethical behavior. Ethics are norms or standards of behavior that guide moral choices about our behavior and our relationships with others (Cooper & Schindler‚ 2011). The most prudent decisions that she can make about her responsibilities to herself and others is to turn it so she does not violate her firms Business Conduct Guidelines. This would also
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Page 50 1a. According to Cooper and Schindler (2011) “Ethics are norms or standards of behavior that guide moral choices about our behavior and our relationships with others (p.32). The manager of market intelligence of AutoCorp had to make an ethical decision when she found a competitor’s confidential –restricted circulation crammed into a tiny space on her flight. The most prudent decisions the manager has to make about her responsibilities to herself and others are the ethical standards and
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References: BUS 642 (1st ed). McGraw-Hill Create. Retrieved from http://online.vitalsource.com/books/9781121130166/
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WEEK THREE EXERCISES Making Research Decisions‚ 5 One of the problems in developing rating scales is the choice of response terms to use. Below are samples of some widely used scaling codes. Do you see any problems with them? a Yes—Depends—No b Excellent—Good—Fair—Poor c Excellent—Good—Average—Fair—Poor d Strongly Approve—Approve—Uncertain—Disapprove— Strongly Disapprove A‚ because Yes – Depends – No is too vague. Particularly the word ‘depends’ is too vague and you are not able to
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Assignment 1 Ashford University Business Research Methods & Tools BUS 642 Dr. Raj Singh Assignment 1 What is business research? Why should there be any question about the definition of research? In business‚ managers need to respond to any issues that may arise in the business. While one may be prone to do this based on past experience‚ the wiser choice would be to use business research to gather the information to make decisions as business research will increase the likelihood that
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Read the interview with Elizabeth Buchanan on virtual research ethics [Readings in virtual research: Issues and controversies. (2004‚ January-June). Information Technology Newsletter‚ 15(1)‚ 22-25.]. You can find this article through the Ashford Online Library. Write a summary of this interview and add your thoughts on how this affects the business research process. Respond to at least two of your fellow students ’ postings. As technology has advanced‚ many researchers have started conducting
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Week 1 Assignment BUS 642 Dr. Mirza Murtaza August 5‚ 2013 Discussion Questions Chapter 2 (Question 1) A Competitive Coup in the In-Flight Magazine. When the manager for market intelligence of AutoCorp‚ a major automotive manufacturer‚ boarded the plane in Chicago‚ her mind was on shrinking market share and late product announcements. As she settled back to enjoy the remains of a hectic day‚ she reached for the in-flight magazine. It was jammed into
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Allyssa Fox Assignment 3 BUS 642 Chapter 12 – Discussion Questions (Making Research Decisions) # 5 a Yes—Depends—No: One problem would be that “depends” is very vague and doesn’t give reasons as to why someone would pick “no” at some point and “yes” at another. A way to make this better would be to add a “please describe” line or change the wording all together. There is no way to express "don’t know" or "undecided". b Excellent—Good—Fair—Poor: One problem with this would be that it may not
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