1 ________ is finding the most cost-effective media to deliver the desired number and type of exposures to the target audience. Media selection Media scheduling Copy testing Content analysis 2 Which of the following factors forms the basis of assessing sponsorship activities through supply-side methods? Brand exposure reported by consumers Impact on sponsor’s bottom line Consumers’ brand knowledge Extent of media coverage 3 What function does a company’s public relations department perform
Premium Marketing Public relations
1 . Revenue increases when A. producer surplus increases B. producer surplus decreases C. consumer surplus increases D. consumer surplus decreases Answer : A. producer surplus increases 2 . An increase in the price of an inelastic good A. decreases revenues B. decreases the percentage change in quantity less than the percentage change in price C. increases revenues D. increases the percentage change in quantity more than the percentage change in price Answer: C. increases revenues
Premium Supply and demand
Summary Discussion on IFRS versus GAAP Jayne Egharevba ACC/291 January 26‚2015 Business Management Summary Discussion on IFRS versus GAAP Harris‚ P.‚ Stahlin‚ W.‚ Arnold‚ L. W.‚ & Kinkela‚ K. (2013).The Financial Accounting Standard Boards ( FASB) and International Accounting Standard Board ( IASB) are both working on financial instruments that include classification and measurement of the financial instrument and impairment of financial assets. However‚ the boards did not converge and set down
Premium Asset Generally Accepted Accounting Principles Balance sheet
This file includes BUS 446 Week 4 Assignment Just-In-Time Deadline: ( )‚ Business - Management Assignment 1: Demand Estimation Due Week 3 and worth 200 points Imagine that you work for the maker of a leading brand of low-calorie‚ frozen microwavable food that estimates the following demand equation for its product using data from 26 supermarkets around the country for the month of April. For a refresher on independent and dependent variables‚ please go to Sophia’s Website and
Premium Regression analysis Microwave oven Per capita income
Franchetti‚ Facilitator Process Improvement Plan In week one of this class‚ I was tasked to design a flowchart for a process in my daily life that I can improve. I chose my morning routine before work. My goal is to get out of the house by 7:38am Monday-Friday in order to catch my bus for work at 7:41am. I have trouble keeping track of time‚ usually missing the bus about one time every two weeks. I have discovered through the flowchart in week one‚ that my entire process has serious flaws. All of
Premium Statistics Confidence interval Normal distribution
Pictures has experienced losses of almost $1 billion. Sony admitted that 2.7 billion in goodwill assets were written down related to Sony Pictures acquisitions. Sony has shown low profit in Entertainment‚ as result of combined operation business between Sony Music and Sony Pictures. Thus‚ the financial statement consolidation did not disclose any losses from Sony Pictures. Issues: Considering the statement above‚ I would present the following issues: 1-Recently business acquisitions of Sony‚
Premium Goodwill Asset Balance sheet
while introducing new types of risks to be managed. b. (1) Controls that determine whether a vendor number matches the pre-approved vendors in the vendor master file. c. (3) expand testing of automated application controls used to reduce control risk to cover greater portions of the fiscal year under audit. d. (3) The sales system automatically computes the total sale amount and posts the total to the sales journal master file. 12-18 a. (1) A system that performs relatively uncomplicated processes
Premium Operating system Vice President of the United States
source that is convenient. For simplicity‚ assume that category 5‚ category 5e‚ category 6‚ and fiber-optic cable have a fixed cost per circuit to buy and install‚ regardless of distance‚ of $50‚ $60‚ $120‚ and $300‚ respectively. Device Description Price each QTY Total Cisco 887VA Integrated service router $ 474.99 1 $ 474.99 Cat 5e UTP to connect hubs to router $ 60.00 4 $ 240.00 RJ11 cable Connect 887VA to internet $ 2.99 1 $ 2.99 GRAND TOTAL OF PARTS $ 717.98 This backbone
Premium Ethernet Computer network Twisted pair
The U.S. school shootings The school shooting in Blacksburg‚ Virginia on the 16th of April 2007 was deadliest in American history. Twenty-three year old Seung-Hui Cho killed 32 people before taking his own life. He carried a 9mm semiautomatic and a .22-caliber handgun‚ both with the serial numbers obliterated‚ federal law enforcement officials said. No matter what kind of perspective one uses there is not just one event that occurs before a person chooses to become a mass murderer and the motivation
Premium Mass murder Columbine High School massacre School shooting
the past few years‚ Zappos has become a company to fear for competitors not only for it’s customer satisfaction but also employee gratification. Unlike any other company‚ Zappos prides itself on their unordinary training process. Anytime during that 5 week training course an employee can decide that the company is not a good fit and is offered $2‚000 for their decision. This reward of $2000 is already enough motivation‚ at least for me if not everyone‚ to apply in the first place. Motivate is the drive
Premium Employment Motivation