Strategies Seminar Session Week -6 Class room discussions: • Assess the benefits and disadvantages of relationship marketing strategies. • How relationship marketing strategies for B2B interface may differ from those of B2C? • Collect 3 business examples when CRM pitfalls were avoided and analyse them. Directed learning Please go through the following journal articles and the core textbook to solve the above questions: • Gummesson‚ E. (1994)‚ “Making relationship marketing operational”
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world’s largest coffeehouse chain‚ and is considered one of the world’s best-liked and best-known consumer brands- with 19‚972 stores in 60 countries. Business analysts agree that Starbucks is a widely respected company because of its commitment to social responsibility. Starbucks has earned this reputation through its actions in all phases of its business and live out this commitment through both its mission statement and values. The Starbucks website states that‚ “Our mission: to inspire and nurture
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PUBLIC TRANSPORTATION: LABORAL ETHICAL ISSUES 1. What are the Stake Holders interacting with them? The StakeHolders direct are: Society: Users of the public transportation Employees of bus company Controller Manager City transport authority Renter of bus Operators tour The StakeHolders indirect are: Informal transit associations Drivers (conductors) and other personnel Police Government local and national Radio/ Medias 2. Potential conflicts – examples? Conflict between bus driver and the
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Business Ethics and the Real Estate (Critical Analysis Template) Name: Jasper Esmalla Class: BUSI 560 Section: Spring 2011 Critical Analysis Topic: Business Ethics and the Real Estate PRINCIPLE: ◆ Defined as the standard by which one judges between moral right and wrong (Lawrence & Weber‚ 2011). o Covers every area in the business: - Accounting and financial responsibility - Marketing and advertising - Information Technology ◆ Is the application of ethical ideas
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In the world of science‚ the scientific method is used to ask and answer questions through observation and experiments. In terms of business‚ the scientific method can be used to evaluate different concepts concerning management‚ marketing and other aspects of business. Similar to the science side there must be a research goal‚ a model must be formulated‚ data must be gathered and there must be an evaluation to determine the validity of the data‚ which then must be accepted or changes made. …the
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because both of guanxi and guanxiwang are essential to business in China. It is an important mechanism to do a long-term business and getting successful business in China. Guanxi refers to the business connections that are so important to companies doing business in China. Then‚ guanxiwang refers to the relationship network that companies cultivate. Therefore‚ by establishing in relationships would help do a better job and mechanism in doing business in China. 2. What does the experience of DMG tell
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Case Assignment 1 Liberty Student BUSI-600 September 4‚ 2014 Case Assignment 1 The background story for case assignment one starts with Penton Media and the reduction in use of publication reader service cards. Penton Media recognized that participation from its subscribers to its magazines was fading away. The years in question that saw the reduction were 1992 through 1997. As part of this assignment‚ two questions will be addressed: the first question is concerned
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Ethics in Advertising The ethical issues that permeate the world of advertising have remained stagnant for decades‚ though the exact nature of the ads may have changed in and of themselves; however much current ads portraying women in our modern times may differ from contemporary ads that portrayed women during the 1950s‚ the end result remains that women continue to be marginalized into a specific subset of society or to be completely visualized as a mere object‚ possessing qualities or faults
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in the entertainment business providing models and dancers for the industry. In the meantime‚ they entered into a contract of employment with Tyra. Tyra is to act as their event manager. The terms of the contract states that Tyra will be paid RM10‚000 a month and will continue to work with the company once the company has been formed‚ for a period of three years. Three months later‚ a company known as CayoteUgly Bhd (CUB) was formed. CUB’s MOA expressly states that the business of the company is to
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Protection Dealing with government regulation in business is an integral part of a manager’s responsibilities. Recognizing what actions might violate particular consumer protection regulations is crucial to protecting the company and to insuring its profitable operation. Government regulation is found every day in the operation of businesses large and small‚ and once understood‚ it allows managers to make good decisions regarding business practices. When you have completed this topic‚ you will
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