customers are important? Customers are the most important people for any organization. They are the resource upon which the success of the business depends. When thinking about the importance of customers it is useful to remember the following points: 1. Repeat business is the backbone of selling. It helps to provide revenue and certainty for the business. 2. Organizations are
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Differences Between business-to-business and consumer marketing by Robert W. Bly When asked if he could write an effective direct mail package on a complex electronic control system‚ a well-known direct response copywriter replied‚ “No problem. It doesn’t matter what the product is. You are selling to people. And people are pretty much the same.” He’s wrong. Yes‚ there are similarities. But there are also differences in selling to business and professional buyers
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I. Strategic Business Planning A firm’s strategic business plan should consist of its mission‚ future direction‚ performance targets and strategy. Walgreens’ corporate strategy‚ as reflected in its mission statement1‚ is to provide the most convenient access to healthcare services and consumer goods in America15. To help facilitate this‚ the company employs such things as online sales‚ online prescription refill capabilities‚ offers community health care clinics and monitors the effectiveness
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Assignment Brief Unit Number and Title Unit 1: The business environment Qualification BTEC National Subsidiary Diploma Start Date 17th September 2012 Deadline 1st October 2012 Assignment Title Business purpose and ownership Unit content In this unit you will understand - the range of different businesses & their ownership; how businesses are organised to achieve their purposes; the impact of the economic environment and how political‚ legal and social factors impact businesses
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Business Ethics – Unit 37 Task One Understand the meaning and importance of ethics in the business world Businesses have aims and objectives they wish to achieve to be successful. Operational activities are the things the business does to get there‚ however sometimes businesses make bad decisions that can upset staff‚ customers‚ local people‚ etc. this is why ethics is a very important aspect of business management. Objectives are set as stepping stones which are taken in order for the business
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Course: Business Ethics Questions: Why are authors criticizing business schools? Do you agree or not agree their views? Why? They are criticizing business schools(specially top business schools) because authors think that they do not give enough importance to ethics and they haven’t changed themselves for a long time. Instead of teaching ethics in business‚ they say that these schools teach only “How to become successful business/finance person?” to potential leaders. They claim that ethics
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A small business is a business that is privately owned and operated‚ with a small number of employees and relatively small number of sales. Small businesses are normally privately owned corporations‚ partnerships‚ or sole proprietorships. The definition of the term “small business” can vary from country to country. For e.g. In the U.S. the Small Business Administration generally specifies a small business as having fewer than 500 employees for manufacturing businesses and less than $7 million in
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COURSE TITLE: BUSINESS BTEC LEVEL 3 EXTENDED DIPLOMA DEPARTMENT: BUSINESS and ECONOMICS ABOUT THE COURSE/SUBJECT The BTEC Level 3 Extended Diploma is a two year course‚ is equivalent to three A Levels and is 100% coursework.At the end of the first year‚ subject to successful completion of coursework‚ you will be awarded a Level 3 BTEC 90 Credit Diploma prior to transferring into the second year. Like any business course‚ the BTEC Level 3 Extended Diploma will explore the key elements
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Conceptualizing a Business: Starbucks Learning Team C June 17‚ 2013 University of Phoenix BUS/475 – Integrated Business Topics Robert Stokes Conceptualizing a Business: Starbucks When one chooses to explore becoming a business owner not only may he or she have a passion in relation to their trade‚ but also an undisputable set of values to build the business upon. There are many aspects of conceptualizing a business‚ and Starbucks is a successful company whose ideals have asserted them as
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Within the world of business there are rules‚ laws‚ and structures that must be followed in order to start‚ run and maintain a business. In the course book entitled Contemporary business‚ we look to chapter five to learn the much needed skills for organizing both small and large businesses and on chapter six we gain the knowledge and skills needed to start a business. Small businesses today are the majority and the norm. Small businesses contribute to our struggling economy by creating new jobs‚
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