BA (Hons) Business Studies Word Count: 2‚729 Index Introduction 3 Evaluation 4 Macro Environmental Analysis 4 PEST Analysis 4 Political 4 Economic 4 Socio-Cultural 4 Technological 5 Environmental 5 Legal 5 Porters 5 Forces 6 Threat of Entrants 6 Power of Suppliers 6 Power of Customers 6 Threat of Substitutes 6 Competitive Rivalry 6 Internal Analysis 7 Resource Analysis 7 Physical Resources – 7
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Business Analysis Last Four digits of student ID: 1491 Name of Business: Haefren Baum Nature of Business: High-end furniture retailer Marketing Analysis: Haefren Baum is a furniture retailer‚ established in 1965 and was incorporated in 1970. Haefren Baum receives its merchandise from Wiegandt GmbH Cologne‚ a nearby manufacturer‚ whose business relationship equals over twenty-seven years. The company has one retail location in Cologne‚ Germany and three recently constructed outlet stores in nearby
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Table of Contents Part 1. PEST Analysis in Business Environment 1. Introduction 2 1.1 PEST Analysis Execution 2 Political Environment 2 Economical Environment 2 Social Environment 3 Technological Environment 3 Part 2. Case Study On Organizational Business Strategy 2. Vodafone - Using Technology To Improve Economies ......................................
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AstraZeneca Strategic Business Analysis - Group Case Study Case Abstract Introduction AstraZeneca PLC (AstraZeneca‚ AZN:NYSE‚ AZN:LSE) is one of the largest pharmaceutical companies in the world. It was formed in 1999 from the merger of Sweden’s Astra AB and UK’s Zeneca Group plc. Core Activities AstraZeneca is engaged in the discovery‚ development‚ manufacturing and marketing of prescription pharmaceuticals and biological products for important areas of healthcare: Cardiovascular‚ Gastrointestinal
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Business Analysis of Apple Incorporated Sarah Norton MGT/521 May 16‚ 2011 Jerry Davis Business Analysis of Apple Incorporated Apple Incorporated is a company that has made their mark in designing and marketing electronics‚ computer software‚ and personal computers. Some of Apple Incorporated’s most notable products include the Macintosh computer‚ the iSeries; iPod‚ iPhone‚ and iPad. Along with these computer applications Apple Incorporated
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Report: An Analysis of Ryanair’s business environment Introduction: Ryanair is Europe’s leading low cost airline. It currently operates over 1600 flights per day to 180 destinations in 29 countries. It has achieved this through developing and marketing itself as Europe’s only ultra-low cost carrier (ULCC). This has seen its profits rise by 13% for the fiscal year ending 2013 to over €569million and its passenger traffic grow by 5% to over 79.3 million people‚ this being in spite of an increase
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BUSINESS-TO-BUSINESS MARKETING Analysing Marketing Issues for Hewitt Associates INTRODUCTION Business-to-Business (B2B) marketing is a discipline in its own right and one of the fastest developing fields of marketing. A business-to-business marketing organisation focuses on relationship building and communication through marketing activities. Nowadays‚ focus of marketing has shifted from tangible things to intangibles things like skills‚ information and knowledge. Business-to-business marketers
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Audience Analysis In Business Communication Com 285 2 May 2011 Audience Analysis In Business Communication Quarterly Sales Analysis‚ 2011. In preparation to share year-to date-sales figures for your corporation will be released tomorrow morning at 10 Is EST. Your organization has decided that the sales figures will be shared internally via the intranet and email with our managers and sales personnel‚ and externally to customers. To ensure that the message is effectively disseminated
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Business Analysis Part I MGT/521 Management Business Analysis Part I Apple Inc. The Company Apple Inc was established in California on April 1‚ 1976. It was later incorporated in the year 1977. Born in America‚ this multinational company designs and sells consumer electronics. Apple is the world’s third biggest mobile phone producer. The company’s most admired hardware products are the Macintosh computers‚ the iphone‚ the ipod and the ipad. Other consumer products designed by Apple include
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Business Name What is the name of your business? Hint: When you think of the name of your business‚ make sure that it captures the spirit of the business you’re creating. Note to students: Once you have inserted your answer‚ delete the question and the tip provided here and leave just the heads so that your business plan will look more professional. Description of Business WHAT WILL YOUR BUSINESS DO? HINT: IMAGINE THAT YOU ARE EXPLAINING YOUR BUSINESS TO A FAMILY MEMBER OR A FRIEND
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