Reading List You can also now get 20% off your next purchase* in the HBR Store. Simply enter your promotion code HBRORGREG2 when prompted during checkout. Achieving the Ideal Brand Portfolio http://hbr.org/product/achieving-the-ideal-brand-portfolio/an/SMR167-PDF-ENG Source: MIT Sloan Management Review 8 pages. Publication Date: 一月 01‚ 2005. Prod. #: SMR167-PDF-ENG To optimize a portfolio of brands‚ companies can use a step-by-step approach: decide on the brands to review; analyze each
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The Global Pharmaceutical Industry Date: 2011 August 20 Table of content Contents Page 1. Introduction 4 2. Pestel analysis of the global pharmaceutical industries 5-6 3. Drivers for change in the future of pharmaceutical 7 4. Five forces analysis on the global pharmaceutical industry 8-10 5. Threats to a big pharmaceutical company 11 6. Conclusion 12 7. Bibliography 13 Introduction The pharmaceutical industry According
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GLOBAL ECONOMIC CRISIS A CHALLENGE TO ACCOUNTING PROFESSION By SHEHU USMAN HASSAN Department of Accounting Ahmadu Bello University‚ Zaria. 08067766435‚ 08057777085 Shehu.hassanus.usman@gmail.com A paper presented at International Conference with the theme: Global Financial Crises and African Quest for Development‚ Faculty of Administration‚ Ahmadu Bello University‚ Zaria. Kongo Conference Hotel‚ Zaria. Kaduna State‚ Nigeria. JULY 20th - 22th ‚ 2010 Abstract Accounting practices
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DECEMBER 28‚ 2010 GLOBAL CORPORATE FINANCE RATING METHODOLOGY Global Telecommunications Industry Summary This rating methodology explains Moody’s approach to assessing credit risk for companies in the telecommunications industry. This publication is intended to provide a reference tool that can be used when evaluating credit profiles within the telecommunications industry‚ helping companies‚ investors‚ and other interested market participants understand how key qualitative and quantitative
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Management Unit Title: Economics for Business Submitted by: B. M. Akhtaruzzaman London Guildhall College ATHE Level 6 Diploma in Management Unit Title: Economics for Business Submitted by: B. M. Akhtaruzzaman Table of Contents Introduction 2 Task 1 - Understanding of the Micro-Economic Business Environment 3 1.1: The Importance of the Micro-Economic Environment to Business Organisations 3 1.2: An Analysis of Business Objectives and Business Behaviour in the Economic Context 4 1
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Global Animation Industry Global Animation Industry: Strategies‚ Trends and Opportunities Page 1 Global Animation Industry Table of Contents Global Animation Industry ...................................................................... 16 History and Evolution .................................................................................... 20 EMERGENCE OF THE ANIMATION INDUSTRY ............................................... 21 PIONEERS OF THE INDUSTRY ...................
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Greenwich School of Management 11 BUSINESS ECONOMICS Jodie dompreh atie Table of Contents INTRODUCTION1 INTRODUCTIONThe UK deregulation of the 1970s and 1980s freed the way for banks to benefit and take advantage of new prospects through globalisation and financial improvement. Unchained from regulatory restrictions‚ banks began to branch out into new activities‚ using current expertise and infrastructure to cross-sell new products. Until the Big Bang of 1986 it was prohibited for
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The Global Airline Industry Student: Stefano Zanini Student code: 21233218 Module code: AT502 Module Co-ordinator: George Georgiou Essay written in: The airline industry consists of transportation services via flights for passengers or freight. Airlines may lease or own an aircraft to provide these services‚ in the meantime they may combine the services with that of another airline for mutual benefits. Airlines in the industry
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macro business environment - To explain the terms SWOT‚ PEST‚ BPPEST‚ TOWS and SWOC in environmental analysis. - To describe the various business environmental forces - To state the strategic role of the environment on business performance Section 1: An Overview of Business Economics 1.1. Introduction Business economics is concerned with a total approach to organisational existence and activities. According to G.J de Cronje‚ in his popular book‚ “Introduction to Business Management”
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Characteristics of Business Leadership BUS302-024016 October 30‚ 2011 Characteristics of Business Management The purpose of this paper is to show a comparison of two successful businesses. Borders Books and Amazon.com are two companies that both sold books but used different methods in operating their businesses. Even though they both were successful businesses‚ both companies had different leadership styles‚ visions and goals. Out of the two businesses‚ only one remain successful and
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