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    companies’ owners claimed that the success of business depend on its profitability. However‚ many multinational companies embed business ethic into their operations. The truth is a business that makes nothing but money is a poor kind of business‚ since it may lead to bad reputation of the company‚ violation of law and poor employee performance. Good reputation is vital for companies‚ since customers and investors ought to purchase goods and do business with well-known companies. Having a bad reputation

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    Parallel lines can be defined as people who never meet‚ people who never crossed paths in their entire lives. Perpendicular lines can be defined as people who meet just once‚ and never again in their whole lives. Which one would you rather be? Which one would you rather experience? Do you want to experience that whole roller coaster of emotions? To be happy‚ to be angry‚ to be upset‚ to be shocked‚ to suffer from hallucinations‚ to sob uncontrollably because you don’t understand everything

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    The Divided Line

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    The Divided Line Plato wrote about many things in The Republic including how we humans use knowledge and opinion by the analogy of the divided line. In the divided line there is no such thing as total ignorance. Everyone has knowledge‚ but some have more than others. The divided line is divided up into two worlds‚ the world of intellect and the world of the visible. The world of intellect is also known as the world of ideas and the invisible world. Here universal ideas are reflected. The world of

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    Unless a target market is selected and well researched and understood; whatever a company will produce will not be desired by the consumers as it is not perceived satisfactory or meeting the needs of that specific market. Market segmentation will allow the company to: 1. Be able to match each product with the customer need that it satisfies; different products to meet the different needs. 2. Will better enhance profits‚ as with market segmentation‚ company will be able to price / increase price

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    Exposure‚ Attention‚ and Comprehension on the Internet Consumer Behaviour : Marketing Strategy in Action: Exposure‚ Attention‚ and Comprehension on the Internet Case Study Background : Case Study Background @ 8 Marketing Strategies on Internet: 1. Creating a good site name . 2. To have the most popular extension. - make sure the site comes up near to the Top 30 of the list on any web searches. 3. Try to reach out proactively to potential customers and brings them to your site. (Traditional

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    Line Management

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    | |Unit / PCs |QUESTIONS | |QCF642-1.2 |Describe the different methods of communicating with line management‚ colleagues and customers. | | | | | |

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    The Shadow Lines

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    BOOK REVIEW Novel : The Shadow Lines AUTHOR : Amitav Ghosh Awards : winner of the Sahitya Akademi Award (1989). Bibliography : The Shadow Lines(novel)‚ Wikipedia(Internet). Main Characters : Mayadebi‚ Tridib‚ Ila‚ May‚ Narrator‚ Nick‚ grandmother. POLITICAL SCENERIO : The novel is set against the backdrop of historical events: 1.Swadeshi movement 2.Second World War 3.Partition of Country 4.Communal riots of 1963-64 in Dhaka and Calcutta CHARACTERS ANALYSIS : The characters in this

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    The Color Line

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    The color line‚ W.E.B. Dubois viewed it‚ is a line drawn between two groups of individuals (not necessarily of different races) that accentuates the contemptuous discrimination of Western literature‚ philosophy‚ and various other meanings. Du Bois said on the start of his groundbreaking book entitled “The Souls of Black Folk” for the problem of the twentieth century is the problem of the color line a statement setting out to show people the strange meanings of being black here in the dawning of the

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    blirred lines

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    Blurred Lines: the most controversial song of the decade Another student union has banned Robin Thicke’s party track. How did it become such a lightning rod for moral outrage and censorship? This week‚ University College London student union (UCLU) took the unusual step of banning a single song‚ Robin Thicke’s Blurred Lines. It joins around 20 other UK student unions to do so. This is the latest development in the story of how the biggest song of the year became the most controversial of the decade:

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    The Line to the Lunches

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    The Line to the Lunches Think back to when you were a kid and you waited anxiously for the whole school year to be over with so you could do that one special thing. For my friends and I it was going to the big‚ red bricked church down the road and getting free sack lunches. The older I got the roles had been switched‚ from receiving the lunches‚ to providing the lunches for the anxiously waiting kids. Community service changes the life of you‚ and also the lives of others. Even though it is cliché

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