BTEC Higher National Diploma in Business Unit No: 4 Unit Title: Marketing Principles Assignment Cover Sheet Assignment No: 1 I hereby confirm that this assignment is my own work. I have identified and acknowledged all sources used in this assignment and have referenced according to the Harvard
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BTEC L3 Ext Dip In Business Unit 2 – Task 1 – P2 Introduction For 37 years‚ Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products‚ brands and international markets. The organization is a leader in the design‚ marketing and distribution of premium lifestyle products in three categories: HOME‚ accessories and fragrances. With expansion into 65 countries‚ Polo Ralph Lauren brands represent approximately $10 billion in global retail
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BTEC Level 3 in Business UNIT 3 - MARKETING ASSIGNMENT 1 P1 Marketing Techniques Graph below shows Ansoff’s Matrix strategies. Market penetration (existing product on existing market). Market penetration uses existing products on an existing market. This strategy tries to achieve growth of sales through encouraging brand loyalty‚ encouraging more purchases‚ taking customers from rivals and converting non-users to users. An example of this strategy is
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Assignment Brief Unit Number and Title Unit 1: The business environment Qualification BTEC National Subsidiary Diploma Start Date 17th September 2012 Deadline 1st October 2012 Assignment Title Business purpose and ownership Unit content In this unit you will understand - the range of different businesses & their ownership; how businesses are organised to achieve their purposes; the impact of the economic environment and how political‚ legal and social factors impact businesses
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Unit 3: introduction to marketing Task 4 ‚ D1: I will be evaluating the effectiveness of the use of techniques used in marketing products in coca cola . Coca cola . I will be evaluating the effectiveness of marketing techniques used by coca cola. Coca cola. Coca cola company one of the fastest growing multinational in the world‚ history shown that coca cola company has touched so many lives since the second world war . Today coca cola produce around 450 brands in more than 200 countries
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Unit 16 P1 Internal factors for HR planning: Organisational needs: A demand for goods and services in an organisation needs to be considered. If there is a high demand of good/services‚ the organisations’ staffs have to cope with the demand or they need to employ more staff. The organisation can use sales trends to help in planning. Technological changes: Where there is technology available‚ organisations can increase production without necessarily increasing in staff. Staff can be re-trained to
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P1 Unit 1 Describe the type of business purpose and ownership of two contrasting businesses. The businesses that I choose are Google American cancer society Here are first some important details about the companies that I’ll be writing about: What is google? It is an American multinational corporation specializing in Internet-related services and products. These include online advertising technologies‚ search‚ cloud computing‚ and software. Most of its
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Unit 15 P2 In this assignment I will be providing a list of possible careers I would like to follow‚ a career development plan and where I would like to see myself in 2-5 years. Market researcher Market researchers have a number of jobs they are required to perform some of the main ones are to investigate the chosen markets activity like seeing what competitors are doing‚ assessing future trends‚ commissioning surveys for the business costumers and co-ordination research projects whether it be
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Unit 3: Introduction to Marketing Nike Market Research Market research helps Nike to make decisions by helping them to understand the changing dynamics of the market. Market research helps Nike understand who their target market are along with its competitors it has and where they differ. It helps Nike to make improvements‚ change their business plan or change their product. There are 2 types of market research‚ these are primary and secondary research. Primary Research Primary Research would
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unit 16 Human Resource Management in Business Introduction In this assignment I will discuss the internal and external factors to consider when planning human resource requirements. I will also discuss how employee’s skills are identified and explain why human resource planning is important to a business. An organisation such as Apple may in the future look at different ways to widen their market by thinking of an idea that hasn’t been touched upon yet. If Apple decided to do so then
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