John D.R. Leonard v. PepsiCo‚ INC. 1. (a)What are the facts and (b) sources of law in this case? a. Defendant PepsiCo conducted a promotional campaign in Seattle‚ Washington from October 1995 to March 1996. The promotion‚ titled "Pepsi Stuff‚" attempted to persuade consumers into collecting numerous "Pepsi Points" in order to redeem them for merchandise featuring the Pepsi logo. During this campaign‚ PepsiCo launched a promotional commercial intended for the Pepsi Generation‚’ in order to gain
Premium Contract
Films can be a historian’s most effective teaching tool. Today’s population is more accustomed to visually based information rather than written documents because they find historical documents difficult to interpret. John E. O’ Connor‚ a history professor at the New Jersey Institute of Technology‚ wrote "In the classroom it is particularly appropriate for history teachers‚ at least on occasion‚ to approach moving images as historical documents‚ reinforcing concepts of historical thinking while teaching
Premium World War II Film World War I
ASSIGNMENT ON VISUAL AIDS IN COMMUNICATION Contents ________________________________________ Introduction Types of visual aids Simple visual aids Advantages of visual aids Conclusion VISUAL AIDS ________________________________________ Introduction Communication is the most important tool of social existence and survival. An individual
Premium Presentation AIDS
questions such as how do ethics influence the decision-making process and how is work-related stress affected by technology. Ethics in business is not a new issue. In 1550‚ Charles V of Spain contemplated the status of the natives discovered in the New World. Should they be slaves or be assigned a higher status? As of today‚ management is still affected by business ethics and needs to be aware of ethical expectations and the ramifications that a lack of ethics can cause (Boyd‚ 2004‚ p. 35). Another
Premium Management Business ethics Ethics
Amazon uses E-Business and E-Commerce for B2B and B2C Amazon leads America web services into expose business of today’s technology world. e-business and e-commerce focuses businesses ran on the Internet‚ while utilizing Internet technologies to improve the productivity or profitability of a business. To best understand the world of Amazon‚ it must describe the form of electronic business which utilizes a computer to market its products. Purchasing and selling goods using e-business services assist
Premium Electronic commerce Marketing
L&T ’Talent Management’ has been a prime mover in the company’s ambitious business plans. The HR strategy dovetails personal growth aspirations of employees with business needs. A variety of HR interventions give the division a strong competitive edge. A menu of career growth options and training are offered to young aspiring professionals for achieving excellence in engineering and project management skills. Setting up of L&T Project Management Institute at Vadodara complemented by the GLOPAT programme
Premium Human resource management
1) Explain whether competence-based thinking is more suitable for e-business strategy formulation than the activity-based approach outlined in the value chain concept. Competence-based thinking focuses heavily on the resources and capabilities of a firm. It is thought to take a resource-based approach towards creating competitive advantage (Core competence‚ 2010). It considers how the different recourses and capabilities of a firm are used in conjunction with one another. Rather than looking
Premium Marketing Porter generic strategies Customer service
Weddings‚ Events‚ & Beyond E-Business Plan Mary Weathersby Capella University May 15‚ 2011 I. Company Description Weddings Events & Beyond opened our doors in May of 2002 as a partnership. We have been continually expanding and now are a large firm with six full time planners‚ six assistants‚ four full time Accounting and Finance employees‚ two full time Human Resources employees‚ my partner‚ and myself. At this time we have a website that gives examples of our event planning capabilities
Premium Customer service Marketing Customer relationship management
Nonverbal Behavior in Intercultural Business Communication on the Example of Nigeria Team Authoritative Report March 14‚ 2014 Negotiating in business requires taking into consideration numerous factors‚ and when it comes to cross-cultural business‚ an increasingly important role belongs to nonverbal communication. According to Hendon‚ Hendon‚ and Herbig (1996): "Nonverbal behavior may be defined as any behavior‚ intentional or unintentional‚ beyond the words themselves that
Premium Nonverbal communication Communication Cross-cultural communication
B2B Jane Doe University of Phoenix COMM/470 April 19‚ 2010 Business Communication Today digital or electronic communication makes up a great deal of the worlds communication. The reason behind that change from written or formal types of communication has to do with technological advances and the speed in which individuals and businesses can now communicate accurately. The electronic media that surrounds the average consumer consists of television commercials‚ email advertisements‚ internet
Premium Small business Marketing Electronic commerce