Chapter – 1 Market – driven strategy What is strategic marketing ? Ans : Marketing is the process of identifying ‚ creating & delivering customer value in exchange of profit . In other sense ‚ Marketing is managing profitable customer relationship . Strategic marketing is the concept of developing market driven strategy to develop superior customer value & long term customer relationship . Why we need to know about strategic marketing ? Ans : In a competitive situation each
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CompuData owns a chain of five shops selling computer goods. In the past the company maintained a healthy cash balance. However‚ this has fallen in recent months‚ and at the end of May 2014 it had an overdraft of $100‚000. In view of this‚ CompuData’s managing director has asked you to prepare a cash forecast for the next six months. You have collected the following information: June $000s July $000s August $000s September $000s October $000s November $000s Cash sales
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Kerala poets and writers * Akkitham Achuthan Namboodiri - A famous Malayalam poet who is honored by the epithet Mahaakavi. He won the Kendra Sahithya Academy Award for Malayalam in 1973. His famous poems include ’Irupatam Nuttantinte Ithihasam. Akkitham is associated with Tapasya _ a cultural organization. * Arundhati Roy - Writer‚ awarded the Booker Prize in 1997 for The God of Small Things‚ which is set in Kerala. Born in Kerala. * Balachandran Chullikkadu - Poet admired for his realistic
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Question 1 1 out of 1 points Which of the following were cited by college students in a national survey as major impediments to performing well academically? Answer Selected Answer: Stress‚ anxiety‚ and sleep difficulties Correct Answer: Stress‚ anxiety‚ and sleep difficulties Question 2 1 out of 1 points According to the transtheoretical model‚ a person in the precontemplation stage Answer Selected Answer: has no current intention
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Stemple chose to follow through on “taking a dive‚” as suggested by Twenty One’s producer. By‚ consciously‚ following through with the scripted plan for his dismissal from the show you began to see his string of poor choices. The prize money won from the quiz show was handed over to a “bookie” for a questionable land investment. He threatens to take legal action and reveal the show as a “fraud” when he was a willing participant in the deception of the viewers. In all of his ranting‚ his character and morals
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Marketing Assessment 1 Consumer Driven Marketing Strategy All companies are in existence ultimately because of the revenue which they receive from their respective customers. The success of a given company is determined by the responsiveness of its customers to its marketing schemes. Hence marketing strategies that are customer driven are essential since they pinpoint the desires of the customer and then attempt to satisfy them. In order generate these strategies‚ companies must discern
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a vault at the bank by police officers and there is a large procession that hand delivers the questions to the studio. It makes the viewer think that the whole quiz show thing is completely fraud-free. The camera then shows how such shows have captivated audiences around the country. Everyone wants to be a part of the phenomenon of quiz shows even if it means simply watching the show on television from their home. The audience ranges from couples to families to even nuns. Yet the corruption is
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1.Economics is best defined as the study of A) financial decision-making.B) how consumers make purchasing decisions.C) choices made by people faced with scarcity.D) inflation‚ unemployment‚ and economic growth.Points Earned: 0.4/0.4Correct Answer(s): C 2.Scarcity can best be defined as a situation in whichA) there are no buyers willing to purchase what sellers have produced.B) there are not enough goods to satisfy all of the buyers’ demand.C) the resources we use to produce goods and services are
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1. Which two devices commonly affect wireless LAN ? (Choose two.) Wireless phones; Microwaves; 2. A technician has a room of computers which are running very hot. The technician discovers that the heat sinks in the computers are very dusty. What should the technician use to clean the heat sinks? Compressed air. 3. Which computer components must a technician never try to work on when wearing an antistatic wrist strap? CRT monitor; 4. Refer to the exhibit. Which type
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Practice Quiz on Graphing Answer Key 1) Using the data in the table below‚ what is the equilibrium quantity and equilibrium price for a cellular telephone? Draw a graph to show equilibrium price and output. ANSWER: Supply and demand intersection is where equilibrium price = 50 and equilibrium quantity = 60 2) The graph below illustrates the market for computers. If the number of computer buyers increases and technology advances‚ how will equilibrium price and output
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